You help the host and players run the prototype experience smoothly. You may also take notes.
After the testing, you need to capture and consider the feedback. Use a feedback capture grid to structure your
discussion and reflection on what you learned from the testing. Consider both feedback on the solution and
new insights about the user.
The goal of testing with users is to learn, not to validate your ideas. Stay open and curious.
METHOD
User-Driven Prototyping
User-driven prototyping is an approach where you involve users directly in the process of developing and
refining prototypes. This approach can be very powerful for gaining empathy and developing solutions that
truly meet user needs
This document provides a revenue growth alphabet with 26 suggestions for boosting revenue from A to Z. Each letter provides a 1-2 paragraph revenue growth strategy such as grabbing customer attention under A, challenging your business model under B, overturning conventions under C, digitizing aspects of your business under D, and so on until strategies under X, focusing on world-class capabilities, 10x improvements under Z. The document encourages selecting strategies at random or working through the entire alphabet to generate new revenue growth ideas.
This document provides instructions for conducting user research through interviews and observations to gain empathy and insights. It outlines an 8-step process: 1) Prepare your team and schedule time for research. 2) Frame the work in a human-centered way focused on understanding users. 3) Launch the research with an energizing activity. 4) Conduct interviews and observations in the field. 5) Share findings visually and note tensions. 6) Synthesize insights and unexpected needs. 7) Recap learnings and plan next steps. 8) Integrate insights into the project and consider further ideation. The goal is to engage with real people, particularly target users, to gain new perspectives that can inspire novel solutions through a deeper understanding of user
You help the host and players run the prototype experience smoothly. You may also take notes.
After the testing, you need to capture and consider the feedback. Use a feedback capture grid to structure your
discussion and reflection on what you learned from the testing. Consider both feedback on the solution and
new insights about the user.
The goal of testing with users is to learn, not to validate your ideas. Stay open and curious.
METHOD
User-Driven Prototyping
User-driven prototyping is an approach where you involve users directly in the process of developing and
refining prototypes. This approach can be very powerful for gaining empathy and developing solutions that
truly meet user needs
This document provides a revenue growth alphabet with 26 suggestions for boosting revenue from A to Z. Each letter provides a 1-2 paragraph revenue growth strategy such as grabbing customer attention under A, challenging your business model under B, overturning conventions under C, digitizing aspects of your business under D, and so on until strategies under X, focusing on world-class capabilities, 10x improvements under Z. The document encourages selecting strategies at random or working through the entire alphabet to generate new revenue growth ideas.
This document provides instructions for conducting user research through interviews and observations to gain empathy and insights. It outlines an 8-step process: 1) Prepare your team and schedule time for research. 2) Frame the work in a human-centered way focused on understanding users. 3) Launch the research with an energizing activity. 4) Conduct interviews and observations in the field. 5) Share findings visually and note tensions. 6) Synthesize insights and unexpected needs. 7) Recap learnings and plan next steps. 8) Integrate insights into the project and consider further ideation. The goal is to engage with real people, particularly target users, to gain new perspectives that can inspire novel solutions through a deeper understanding of user
This document outlines the key principles of systems thinking and provides guidance on how to apply systems thinking. It discusses that systems thinkers see the whole picture and interdependencies rather than focusing on blame. The document also outlines 4 steps to develop systems thinking skills: 1) prime the brain by playing games and roleplaying, 2) embrace complexity rather than seeing quick fixes, 3) co-create by sharing power and using design thinking approaches, and 4) build trust with others. Resources are provided for further learning about systems thinking techniques.
The document provides instructions for conducting an ideation session using a "mixtape" approach to reframe challenges and generate unexpected solutions. It involves preparing by identifying a unique perspective on the challenge, developing provocative brainstorming prompts, getting the team energized with a stoke activity, conducting a brainstorming session to generate many ideas, and selecting multiple ideas to take forward by prototyping. The goal is to explore solutions widely and preserve innovation potential rather than narrowing too quickly.
UX and Prototyping Online Learning Platforms with FacebookTadpull
We partnered up with Atlantic Public Media's Transom.org for digitally prototyping ways to connect users around the world for an online learning experience. Across three iterations of the prototype using Facebook Groups here's the high-level findings.
Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)DesignMap
The document outlines an agenda for a design thinking meetup. It introduces the concept of "getting a napkin" which refers to sketching ideas, and discusses how design thinking principles can be applied to roles beyond design like communications and product management. Various brainstorming techniques are then presented, including creating concept maps and using a "why-how ladder" to generate ideas. The discussion emphasizes the importance of empathy and concludes by encouraging participants to draw ideas on napkins to spark creativity.
UX SA Conference 2015: Innovation Toolkit Phil Barrett
Uber, AirBnB, Wayz, SnapScan, WhatsApp, SnapChat… Those are some of the early winners in the wave digital change that’s sweeping the world. Those companies have innovated further, quicker than competitors and they’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.
It might not be very pretty.
Leading an organisation through the realities of innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
It helps if you know where you are, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments.
In this 90 minute session we’ll draw on techniques from the world of lean startup and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- Techniques to maximise the chances of generating amazing ideas
- How to deal with differences of opinion and prioritise the right choices
- How to think and talk about experiments and failure
这是我在中国定期在开的“整合营销的课程”。2009 年五月份起,新加“ 对 Y 世代的整合营销”。
This is my " Integrated marketing" class in China. I will offer " Integrated marketing for Y generation in China" starts May, 2009.
恐懼 OUT:想法改變,人生就會跟著變
Feel the Fear . . . and Do It Anyway
★你知道恐懼是個大障礙,但知道怎麼征服嗎?
★本書已改變了數以萬計的生命
★被評選為50本心靈成長必讀書籍之一
★熱銷200多萬冊,200多萬讀者感動推薦
★亞馬遜五星超級暢銷書
★ 這輩子必讀的勵志書,就是這一本
邏輯,不論被視為一門科學、一種藝術或一項技巧,又或三位一體,都是人類思考、分析、辯證和溝通等四種能力的基礎。事實上,邏輯適用於人類智慧的每個層面。在這本精簡俐落的工具書中,麥肯納利教授將為讀者揭示邏輯思考為日常生活帶來的各種益處。本書的撰寫對象為邏輯思考的初學者,並與史壯與懷特(Strunk and White)合著的《寫作要素》(The Elements of Style)並列經典之作,提供許多簡明易懂又價值非凡的建議。
邏輯,不論被視為一門科學、一種藝術或一項技巧,又或三位一體,都是人類思考、分析、辯證和溝通等四種能力的基礎。事實上,邏輯適用於人類智慧的每個層面。在這本精簡俐落的工具書中,麥肯納利教授將為讀者揭示邏輯思考為日常生活帶來的各種益處。本書的撰寫對象為邏輯思考的初學者,並與史壯與懷特(Strunk and White)合著的《寫作要素》(The Elements of Style)並列經典之作,提供許多簡明易懂又價值非凡的建議。