Attract press to your OIW event with targeted pitches
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International journalists attending the OIW event are not experts in the field, may not know the Norwegian market well, and need concise information to understand and communicate the key messages to a broad audience. To attract press, organizations should prepare fact sheets, spokespeople available for interviews, and follow up after the event to share the key messages and promote their products or services. Oslo provides opportunities to showcase projects and locations to international media to help them understand and tell the story of the organization and city.
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Attract press to your OIW event with targeted pitches
- 1. How to attract press to your OIW event and why By Kirsti Svenning, VisitOSLO
- 2. www.visitoslo.com International media and OIW What we know: • There will be 50 international journalists present • They represent about 70+ media outlets 08.06.2017 …however • They are NOT experts on your field • They do NOT necessarily know the Norwegian market • They are taking all of OIW in at once • They are in need of precise information and good pitches • They are interested • They are curious • They are prepared and updated in their own field • They know how to communicate complex questions to a large audience
- 3. www.visitoslo.com How to best cater for them? Know your company / event / product well. 08.06.2017 Know what message you want to get out there. Stick to it. Know who is available for interviews and when. Have information ready. Fact sheets, links, graphs, images. Follow up with the media contacts you make. In person, by emails and/or online. You have something good to promote. Be genuine. Be you.
- 4. www.visitoslo.com Oslo is there – use it for your purpose 08.06.2017 • Oslo is the fastest growing city in Europe, and is always in motion. • VisitOSLO keeps up with what is going on in the city, from the new small bar in your hood to big city development projects. Check relevant goings on on our website. • Our advice: Expand your local network. Listen to stories. Be curious. • Show the width and diversity of the city. Show your guests quirky places and hidden pearls without underestimating the power of iconic locations.
Editor's Notes
- A lot of information and facts alone is not enough. Help them connect the dots. Provide background. Establish a dialogue. Find out what their focus and needs are early on. Start from there, then expand to your needs as the dialogue expands.