SlideShare a Scribd company logo
How Social
Media Can
Help Your
Business
By: Aedan Danehy and
Noah Ingalls
Intro
● Everyone has social media accounts
● Businesses can reach more people with social media
● Viral campaigns increase impressions
Wendys
● Nuggs for Carter
● Support from Ellen to beat RT record
● 330 million social impressions and has
gained 149,000 new followers on
Twitter
Dennys
● Engaged in weird twitter
● 529 tweets, but received almost 136
million impressions from its content
on twitter
●
● Increased followers on Instagram by
434 percent
Dove
● Choose beautiful campaign
● Women have the option to take one of two
doors, Average or Beautiful.
● Evokes emotional response. Real Women
participated all over the world
ALSA
● Channel of awareness: Ice Bucket Challenge
● Millions of people to post videos of themselves dumping ice water
on their heads to raise awareness for ALS
● People wanted to take part in the challenge due to the traction it
created on social media
● The participatory element pushed the cause forward which caused
a lot of attention
What do they all have in common?
● Engage an emotion
● Original ideas
● Participatory
The benefits of going viral
● Increases engagement
● Free advertisement alternative
● Driven by the people
How can you do it?
● Specific to a fast food chain
● Find original content to market
● Call for participation from the people through social media
● Keep posting

More Related Content

What's hot

Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future
Gemma Craven
 
University of North Texas: Social Media Marketing
University of North Texas: Social Media MarketingUniversity of North Texas: Social Media Marketing
University of North Texas: Social Media Marketing
Gavin Donovan
 
Real-time social engagement at the Social Speakeasy
Real-time social engagement at the Social SpeakeasyReal-time social engagement at the Social Speakeasy
Real-time social engagement at the Social Speakeasy
immediate future
 
Presentation for it in housing 2014 (2)
Presentation for it in housing 2014 (2)Presentation for it in housing 2014 (2)
Presentation for it in housing 2014 (2)
Steve Finegan
 
Creating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsCreating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive Donations
Geoff Livingston
 
Diet Coke Social Media Campaign Study
Diet Coke Social Media Campaign StudyDiet Coke Social Media Campaign Study
Diet Coke Social Media Campaign Study
WOW Connections
 
Leadership summit prem vasudevan
Leadership summit   prem vasudevanLeadership summit   prem vasudevan
Leadership summit prem vasudevan
Prem Vasudevan
 
The Answer to Your Organic Reach Problems
The Answer to Your Organic Reach ProblemsThe Answer to Your Organic Reach Problems
The Answer to Your Organic Reach Problems
SMEDigital
 
Nmdl wendy's campaign
Nmdl wendy's campaignNmdl wendy's campaign
Nmdl wendy's campaign
mattr4321
 
Social Media & the Future of Event Marketing
Social Media & the Future of Event MarketingSocial Media & the Future of Event Marketing
Social Media & the Future of Event Marketing
Eventbrite
 
CASE Social Media Presentation
CASE Social Media PresentationCASE Social Media Presentation
CASE Social Media Presentation
jonathanmcbride
 
Social Media Succes
Social Media SuccesSocial Media Succes
Social Media Succes
Gyurka Jansen
 
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
Stijn Vandeplas
 
Building the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
Building the Bridge: How Crowdfunding Connects the Social Innovation EcosystemBuilding the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
Building the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
Crowdsourcing Week
 

What's hot (14)

Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future Rethink Conference 2013 - The Social Agency of the Future
Rethink Conference 2013 - The Social Agency of the Future
 
University of North Texas: Social Media Marketing
University of North Texas: Social Media MarketingUniversity of North Texas: Social Media Marketing
University of North Texas: Social Media Marketing
 
Real-time social engagement at the Social Speakeasy
Real-time social engagement at the Social SpeakeasyReal-time social engagement at the Social Speakeasy
Real-time social engagement at the Social Speakeasy
 
Presentation for it in housing 2014 (2)
Presentation for it in housing 2014 (2)Presentation for it in housing 2014 (2)
Presentation for it in housing 2014 (2)
 
Creating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsCreating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive Donations
 
Diet Coke Social Media Campaign Study
Diet Coke Social Media Campaign StudyDiet Coke Social Media Campaign Study
Diet Coke Social Media Campaign Study
 
Leadership summit prem vasudevan
Leadership summit   prem vasudevanLeadership summit   prem vasudevan
Leadership summit prem vasudevan
 
The Answer to Your Organic Reach Problems
The Answer to Your Organic Reach ProblemsThe Answer to Your Organic Reach Problems
The Answer to Your Organic Reach Problems
 
Nmdl wendy's campaign
Nmdl wendy's campaignNmdl wendy's campaign
Nmdl wendy's campaign
 
Social Media & the Future of Event Marketing
Social Media & the Future of Event MarketingSocial Media & the Future of Event Marketing
Social Media & the Future of Event Marketing
 
CASE Social Media Presentation
CASE Social Media PresentationCASE Social Media Presentation
CASE Social Media Presentation
 
Social Media Succes
Social Media SuccesSocial Media Succes
Social Media Succes
 
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
20171211 inspiratiedag ovl presentatie sofie verhalle social media creatieve ...
 
Building the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
Building the Bridge: How Crowdfunding Connects the Social Innovation EcosystemBuilding the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
Building the Bridge: How Crowdfunding Connects the Social Innovation Ecosystem
 

Similar to How social media can help your business

When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...
James Howe
 
When your prince charming gives your kids nightmares: Case studies in nonprof...
When your prince charming gives your kids nightmares: Case studies in nonprof...When your prince charming gives your kids nightmares: Case studies in nonprof...
When your prince charming gives your kids nightmares: Case studies in nonprof...
Communicate & Howe!
 
Hashtag Killer: How WATERisLIFE used viral marketing to hijack #firstworldpr...
Hashtag Killer: How WATERisLIFE used  viral marketing to hijack #firstworldpr...Hashtag Killer: How WATERisLIFE used  viral marketing to hijack #firstworldpr...
Hashtag Killer: How WATERisLIFE used viral marketing to hijack #firstworldpr...
Alanna Mager
 
Social media and nonprofits
Social media and nonprofitsSocial media and nonprofits
Social media and nonprofits
hltomasek
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
Connecting Up
 
#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation
rheannmcbride
 
How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign
Lightful
 
2015 Communications toolkit
2015 Communications toolkit2015 Communications toolkit
2015 Communications toolkit
Connecting Up
 
Get social media-ready for Giving Tuesday
Get social media-ready for Giving TuesdayGet social media-ready for Giving Tuesday
Get social media-ready for Giving Tuesday
equimedia
 
Zero Hunger
Zero HungerZero Hunger
Zero Hunger
XiaodanLiu5
 
Advocacy campaign examples
Advocacy campaign examplesAdvocacy campaign examples
Advocacy campaign examples
Lakshmi Narayanan
 
Shared Goals: T UNIV
Shared Goals: T UNIVShared Goals: T UNIV
Shared Goals: T UNIV
KristinaLong6
 
Social media
Social mediaSocial media
Social media
Jeroen Vos
 
Social Media and Non-Profits
Social Media and Non-ProfitsSocial Media and Non-Profits
Social Media and Non-Profits
Naila Jinnah
 
Social media campaign to end child marriage
Social media campaign to end child marriageSocial media campaign to end child marriage
Social media campaign to end child marriage
Yayasan Rumah Kita Bersama
 
How Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social MediaHow Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social Media
raymundf23
 
Becoming More Visible - Social Media Campaign
Becoming More Visible - Social Media Campaign Becoming More Visible - Social Media Campaign
Becoming More Visible - Social Media Campaign
Siddharth Moturi
 
Environment & Social Media #euenv
Environment & Social Media #euenv Environment & Social Media #euenv
Environment & Social Media #euenv
Damian O'Broin
 
KPSI: Establishing and growing a civil society mental health association
KPSI: Establishing and growing a civil society mental health associationKPSI: Establishing and growing a civil society mental health association
KPSI: Establishing and growing a civil society mental health association
Bagus Utomo
 
#social4good
#social4good#social4good
#social4good
chelseaaures
 

Similar to How social media can help your business (20)

When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...When your prince charming gives your kids nightmares: Case studies of nonprof...
When your prince charming gives your kids nightmares: Case studies of nonprof...
 
When your prince charming gives your kids nightmares: Case studies in nonprof...
When your prince charming gives your kids nightmares: Case studies in nonprof...When your prince charming gives your kids nightmares: Case studies in nonprof...
When your prince charming gives your kids nightmares: Case studies in nonprof...
 
Hashtag Killer: How WATERisLIFE used viral marketing to hijack #firstworldpr...
Hashtag Killer: How WATERisLIFE used  viral marketing to hijack #firstworldpr...Hashtag Killer: How WATERisLIFE used  viral marketing to hijack #firstworldpr...
Hashtag Killer: How WATERisLIFE used viral marketing to hijack #firstworldpr...
 
Social media and nonprofits
Social media and nonprofitsSocial media and nonprofits
Social media and nonprofits
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
 
#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation
 
How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign
 
2015 Communications toolkit
2015 Communications toolkit2015 Communications toolkit
2015 Communications toolkit
 
Get social media-ready for Giving Tuesday
Get social media-ready for Giving TuesdayGet social media-ready for Giving Tuesday
Get social media-ready for Giving Tuesday
 
Zero Hunger
Zero HungerZero Hunger
Zero Hunger
 
Advocacy campaign examples
Advocacy campaign examplesAdvocacy campaign examples
Advocacy campaign examples
 
Shared Goals: T UNIV
Shared Goals: T UNIVShared Goals: T UNIV
Shared Goals: T UNIV
 
Social media
Social mediaSocial media
Social media
 
Social Media and Non-Profits
Social Media and Non-ProfitsSocial Media and Non-Profits
Social Media and Non-Profits
 
Social media campaign to end child marriage
Social media campaign to end child marriageSocial media campaign to end child marriage
Social media campaign to end child marriage
 
How Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social MediaHow Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social Media
 
Becoming More Visible - Social Media Campaign
Becoming More Visible - Social Media Campaign Becoming More Visible - Social Media Campaign
Becoming More Visible - Social Media Campaign
 
Environment & Social Media #euenv
Environment & Social Media #euenv Environment & Social Media #euenv
Environment & Social Media #euenv
 
KPSI: Establishing and growing a civil society mental health association
KPSI: Establishing and growing a civil society mental health associationKPSI: Establishing and growing a civil society mental health association
KPSI: Establishing and growing a civil society mental health association
 
#social4good
#social4good#social4good
#social4good
 

Recently uploaded

2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 

Recently uploaded (20)

2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 

How social media can help your business

  • 1. How Social Media Can Help Your Business By: Aedan Danehy and Noah Ingalls
  • 2. Intro ● Everyone has social media accounts ● Businesses can reach more people with social media ● Viral campaigns increase impressions
  • 3. Wendys ● Nuggs for Carter ● Support from Ellen to beat RT record ● 330 million social impressions and has gained 149,000 new followers on Twitter
  • 4. Dennys ● Engaged in weird twitter ● 529 tweets, but received almost 136 million impressions from its content on twitter ● ● Increased followers on Instagram by 434 percent
  • 5. Dove ● Choose beautiful campaign ● Women have the option to take one of two doors, Average or Beautiful. ● Evokes emotional response. Real Women participated all over the world
  • 6. ALSA ● Channel of awareness: Ice Bucket Challenge ● Millions of people to post videos of themselves dumping ice water on their heads to raise awareness for ALS ● People wanted to take part in the challenge due to the traction it created on social media ● The participatory element pushed the cause forward which caused a lot of attention
  • 7. What do they all have in common? ● Engage an emotion ● Original ideas ● Participatory
  • 8. The benefits of going viral ● Increases engagement ● Free advertisement alternative ● Driven by the people
  • 9. How can you do it? ● Specific to a fast food chain ● Find original content to market ● Call for participation from the people through social media ● Keep posting