The document discusses the "slippery slide method" of writing copy that compels readers to continue engaging with the content. It explains that every element must cause a slippery slide effect, pulling the reader from the headline into the first sentence, and from each subsequent sentence into the next. An example is provided of a headline and opening paragraphs that use this technique to draw the reader in further with each new revelation. The author signs off by offering a free website evaluation to assess how effectively one employs the slippery slide method.

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How Slippery Is Your Slide?!
By – Gareth Williams at webconversionspecilaist.com
*IMPORTANT: you have my permission to share this content as long as you don’t claim it as your own or
edit it in anyway*

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a bit of a weird title I know but understanding the slippery slide method when
writing copy is essential. Let me explain -
Picture yourself climbing up the ladder towards the slide as someone greases it
with baby oil. You're now sat at the top, you let go and then let gravity do its
bit. As you start to slide you build momentum and even though you want to
stop you cant. you continue to slide all the way to the bottom despite your
efforts to stop.
According to Jo Sugerman (a genius copywriter and the inventor of the slippery
slide axiom), every element in your advertising must cause the slippery slide
effect. The headline must be so powerful that you're compelled to read the
first sentence, the first sentence so compelling that you read the second and so
on.
Here's a great example of the slippery slide in motion -
HEADLINE: ‘HOT’
SUBHEADLINE: ‘a new consumer concept lets you buy stolen merchandise if
you’re willing to take a risk’
COPY: ‘we developed an exciting new consumer marketing concept. It’s called
“stealing”. That’s right, stealing!
Now, if that sounds bad, look at the fact. Consumers are being robbed.
Inflation is stealing our purchasing power. Our dollars are shrinking in value.
The poor average consumer is plundered, robbed and stepped on.
So the poor consumer tries to strike back. First, he forms consumer groups. He
lobbies in Washington. He fights price increases. He looks for value.

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So we developed our new concept around value. Our idea was to steal from
the rich companies and give to the poor consumer, save our environment and
maybe, if we’re lucky, make a buck.’
He then mentions how he used defective merchandise, repair them and make
it available for consumers.
There's a lot more to this but I'm sure you get the gist of it. So how effective is
you slippery slide? Sign up to my free website evaluation and I'll tell you -
webconversionspecialist.com
Until next time.
Gareth Williams,
Skype: gareth.williams2295
Email – garethwilliamspublishing@gmail.com

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