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HOW
RESTAURANTS
CAN DO BETTER
DURING THE
COVID-19 WAVE
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
1
1. Help your customers plan and prepare
285%
increase in 'Take out' search interest since the start of March.
Source:Google Trends, U.S., March 1, 2020–March 24, 2020.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
2
2. Proactively communicating changes
Update Business Profile on Google
Update your hours & temporary closings
Update whether you’re offering takeout or delivery
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
3
3. Communicate takeout/ delivery solutions
soundly
'Restaurants near me'
ranked most popular “near me” search for the last 5 years untill COVID-19.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
4
... but now the consumer behavior has changed
100%
spike in search interest for “food delivery” related queries in last 3 weeks
Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
5
4. Inform people with alternate dine-out options
285%
increase in search interest for “take away” related queries.
Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
6
5. Reassure customers that you are concerned
& taking steps for safety
650%
increase in search interest for “is food delivery safe” related queries.
Source: Google Trends, U.S., March 1, 2020–March 24, 2020.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
7
6. What updates to send to customers?
Dedicated team to focus on food safety
Stringent cleaning procedures
Increase in frequency of hand-washing among staff
Communicate your employee sick leave policy
Safe and convenient food options
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
Looking for a professional
advice with marketing for
your brand?
Book an on-call appointment with me at www.oyerohit.com

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How restaurants can do better during the COVID-19 | Industry trends, Stats & Consumer behavior reports

  • 1. HOW RESTAURANTS CAN DO BETTER DURING THE COVID-19 WAVE ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
  • 2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 1. Help your customers plan and prepare 285% increase in 'Take out' search interest since the start of March. Source:Google Trends, U.S., March 1, 2020–March 24, 2020.
  • 3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 2. Proactively communicating changes Update Business Profile on Google Update your hours & temporary closings Update whether you’re offering takeout or delivery
  • 4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 3. Communicate takeout/ delivery solutions soundly 'Restaurants near me' ranked most popular “near me” search for the last 5 years untill COVID-19.
  • 5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 ... but now the consumer behavior has changed 100% spike in search interest for “food delivery” related queries in last 3 weeks Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
  • 6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 4. Inform people with alternate dine-out options 285% increase in search interest for “take away” related queries. Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
  • 7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 5. Reassure customers that you are concerned & taking steps for safety 650% increase in search interest for “is food delivery safe” related queries. Source: Google Trends, U.S., March 1, 2020–March 24, 2020.
  • 8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 7 6. What updates to send to customers? Dedicated team to focus on food safety Stringent cleaning procedures Increase in frequency of hand-washing among staff Communicate your employee sick leave policy Safe and convenient food options
  • 9. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com