This recent presentation at a Vision Critical Breakfast Summit describes the impact our platform is making for giving online communities extra pop and value and getting you closer to your target audience moments of truth and real behaviours.

11. The golden rules of app design by Apple & Google

12. The golden rules of app design by Apple & Google

14. A mum’s life – pain vs. pleasure confessionals
In confidence – feeling good and feeling bad
Duty Free – insight into duty free shopping completely
disguised through travel journal approach so duty free
thoughts, feelings and behaviour emerged naturally
So it doesn’t feel like research

15. Car buying – a week in the decision making
process among people at different stages with
surveys, video records and photo encounters –
getting closer to and further from the
decision
Decorating – a month in the decision process
among people at different stages with
surveys, video records and photo encounters –
interlocking online and offline, seeing them
stagnate or progress
Acknowledge life is not linear; don’t pre-suppose the way
people make decisions

16. Quantitative (N=lots) with media – the
power of video/photo to support a
robust piece of evidence can make the
difference
Qualitative (n=little), recording
lots of “moments” across a week
provides a quantitative both lens in
which to understand a topic

17. Tracking below the line media
Using mobile to record experiences
as they go about their lives:
ideal for outdoor, ambient or POS
that usually gets lost via
traditional at home methodologies
Mobile makes your online/offline research better,
not obsolete
Real world reflections
After workshops/groups, let people
go back to their lives, talk to
their friends/family, think about
things and keep the dialogue going
Behaviourally driven
conversations
Use mobile to capture the moment.
Use depths/groups to explore the
real behaviour not the false
recollection of it

19. www.crowdlab.com
info@crowdlab.com
+44 (0) 759 046 2342