The document discusses online marketing solutions for local Auckland businesses, emphasizing the importance of understanding Google's search engine dynamics. It outlines key strategies such as keyword research, website development, and optimization techniques to enhance visibility and traffic to websites. A case study on a specific bed and breakfast highlights the practical application of these strategies and encourages businesses to track their results.

1. Online Marketing Solutions for Local Businesses in AucklandWho cares How Google works? Feb 2011© Lets Get Social 2011

2. In this PptI care How google works….

3. 5 things to make Google fall in love with your website

4. Your business needs to be thereDefining GoogleGoogle is the biggest spy organization in the world

5. A unstoppable empire of evil disguised as a popular internet search engine

6. Something that we all wish that we had invested in stock back in the days

7. Noun that became a Verb

8. Gods gift to people who cant spell shitHow does it work Google = Auckland City Library

9. BooksLibrarian Book present in the lib?Not present on the right shelf?Book Title Unique?Content Unique? Best sellers sells the mostWebsitesGoogleIs your website indexed?Moved your website? Change servers?Catching Website Title?Is your website content original?Top 3 on Google gets 90% traffic

10. ReputationVisibilityRelevance

11. Case Study:Heaven’s Haven Keyword Research Beachfront bed & breakfast @ Snells beach, Warkworth.Website DevelopmentOn Site OptimizationOff Site OptimizationResults TrackingFeb 2011© Lets Get Social 2011

12. Cornerstone of Online marketingKeyword ResearchWebsite DevelopmentOn Site OptimizationOff Site OptimizationResults TrackingFeb 2011© Lets Get Social 2011

13. Keyword ResearchWebsite DevelopmentOn Site OptimizationOff Site OptimizationResults TrackingFeb 2011© Lets Get Social 2011

14. Keyword ResearchWebsite DevelopmentOn Site OptimizationOff Site OptimizationTraffic * Conversion = EARLY CHRISTMASResults Trackingwww.accommodationsnellsbeach.co.nzFeb 2011© Lets Get Social 2011

15. On Site SEO? As if I have nothing else to be worried aboutKeyword ResearchUnique ContentWebsite DevelopmentHeaven’s haven:www.accommodationsnellsbeach.co.nzOn Site OptimizationInternal Anchor Tex LinkingOff Site OptimizationDomain Name or URLTitle TagResults TrackingFeb 2011© Lets Get Social 2011