Abi Tiyoso is an Omni-Channel Head who has previously held roles including Software Engineer, Digital Marketing, Solution Architect, and Management Trainee. They have spent 2 years as a Product Owner and currently lead product teams to excellence in SERA. A Product Owner is responsible for maximizing the value of the product resulting from work the team performs. They represent the voice of the customer, are accountable for the Product Backlog, and ensure the Development Team understands the work. Great Product Owners develop and protect the product vision, match confidence with humility, know it's about the people using the product, ruthlessly self-improve, and understand that content and ongoing services are important.

1. How Product Owner lives
Abi Tiyoso
CIST Omni-Channel Head

2. HELLO!
I am Abi Tiyoso
Short Brief About Me :
 I was a Software Engineer, Digital Marketing, Solution Architect , and
Management Trainee .
 I’ve Spent 2 years as product owner .
 Currently I am Omni-Channel Head and leading product teams to be excellent in
SERA.
 CSPO (Scrum Alliance), CBIF (AAPM),Analytics & Adwords(Google)

3. What is Product
Owner ?

4. Build Right Things Build Things Right
Product
Owner
Teams
Scrum
Master
Build it Fast
Roles on Agile Development

5. Expected
Benefit
Product
Owner Role
Scribe Proxy Business
Representative
Sponsor Entrepreneur
Product Owner is a …
Not Scrum

6. Product Development Methodology
Persona
Development
PD Customer
Immersion
CI Usability
Study
US Experience
Benchmarking
EB Ideation of
Product
ID
User
Journey
UJ Information
Architecture
IA Wireframes
Mockups
WM Visual
Design
VD Content
Strategy
CS
Prototyping
PR Front End
Development
FE Application
Development
AD Copywriting
CO Video
Production
VP
Channel
Analytics
CA Digital
Diagnostics
DD Feedback
Generation
FG Usability
Testing
UT Conversion
Optimization
CR
Discover
Identifying customer
needs and value
propositions
Design
Designing seamless
cross – channel
experiences
Develop
Iteratively develop
applications and
contents
Optimize
Improving usability,
engagement and
conversions

7. BusinessStrategy
Continuous Digital Product Management
Agile (scrum) Software
development Life cycle
Product
Strategy
Product
Roadmap
Product
Backlog
Overall approach
and path to the goal
Actionable Plan and
product journey
Details, user
stories, feature
Product
Vision
Product
Increment
User, Customer, &
Other stakeholders
Gather data &
feedback
Validated Learning
Analyze and
Retrospective
Reason why
creating product
on first place
Discover
Identifying
customer
needs and
value
propositions
Design Thinking
LEAN

8. What Makes a
Great Product
Owner ?

9. There are many good product owners
There are few Excellent ones

10.  Develop and Protect the vision [Hands off my Vision]
 Match Confidence with Humility [Empathy, Humility Courage]
 Know its about people, not software [Start with the humans]
 Ruthlessly Self Improve [Learn Always Learn]
 Know that Content is king [Words are the services]
 Services are forever, not just now [Go Live is the start]
Mark of Greatness

11. Disclaimer : It’s simplification, Implementation is
depends on organization structure and situation.
Stakeholder Management

12. How Product
Owner Scaled ?

13. Product Owner vs Product Manager

16. Q & A

17. CONCLUSION

18. We are Hiring !Send your CV to abi.tiyoso@sera.astra.co.id