How does marketing affect customer value
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The document outlines the traditional process of designing, producing, pricing, selling, promoting, and distributing products to deliver value to customers. It also discusses benchmarks for measuring organizational and competitor costs and performance. Additionally, it presents the modern value chain of market sensing, realizing new offerings, acquiring customers, managing customer relationships, and fulfilling orders to deliver value through exploration, creation, and delivery.
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How does marketing affect customer value
- 1. Photo by blentley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8675898@N03 Created with Haiku Deck
- 2. Photo by GotCredit - Creative Commons Attribution License https://www.flickr.com/photos/30576334@N05 Created with Haiku Deck
- 3. Photo by danidantje - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/11071056@N02 Created with Haiku Deck Design the Product Procure Make Price Sell Promote Distribute Service Traditional value delivery process MAKE SELL
- 4. Photo by Kimberly Kling (Joyful Roots) - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/8721186@N07 Created with Haiku Deck
- 5. Photo by lord enfield - Creative Commons Attribution License https://www.flickr.com/photos/42424413@N06 Created with Haiku Deck
- 6. Photo by Jinho.Jung - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/81559972@N00 Created with Haiku Deck
- 7. Photo by Daniel Kulinski - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/7729940@N06 Created with Haiku Deck BENCHMARKS Organizational costs and performance meaures Competitor costs and performance meaures
- 8. Photo by Elite Ayrshire Business Circle - Creative Commons Attribution License https://www.flickr.com/photos/27428080@N03 Created with Haiku Deck
- 9. Photo by hfabulous - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14816925@N00 Created with Haiku Deck Market-Sensing New-offering realization Customer acquisition CRM Fulfillment management
- 10. Photo by amitp - Creative Commons Attribution License https://www.flickr.com/photos/74542540@N00 Created with Haiku Deck
- 11. Photo by AER Wilmington DE - Creative Commons Attribution License https://www.flickr.com/photos/25949441@N02 Created with Haiku Deck
- 12. Photo by mary hodder - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/73288032@N00 Created with Haiku Deck
- 13. Photo by marfis75 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/45409431@N00 Created with Haiku Deck Value Exploration Value Creation Value Delivery