Part two in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s).
We can create and present a tailored presentation for your meeting, workshop, conference, or business.
Part one in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s).
We can create and present a tailored presentation for your meeting, workshop, conference, or business.
Part one in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s).
We can create and present a tailored presentation for your meeting, workshop, conference, or business.
Forget the Magic Lever & lessons from social mediaGeoff Brown
Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo.
I'll follow this one with a version with voice over in a slidecast,
Lance Koenig, SVP, Director of Strategy at Mullen, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Co-DesignCLICKNL
Design-research helps bridge the gap between citizens’ needs and societal issues or public service. It helps to develop services, communication and interventions that truly support the public. In this track, the audience is invited to interact with design-research methodology and discuss insights and the necessary conditions from the perspectives of sustainable food, low literacy, and the digital divide.
Moderator: Geke van Dijk
Sustainable food
STBY recently conducted research for the Dutch government on the public’s perception of sustainable food. While this is an urgent political and environmental topic, ‘sustainable food’ is confusing and overwhelming for many people. In this interactive session, STBY introduce the co-creative and iterative methodologies they used to explore and analyse perceptions and behaviours around food.
Speakers: Shay Raviv, Sophie Knight
Low literacy
We developed five persona types based on design-research conducted amongst Dutch low literates. Using these personas, we developed matching methods for finding and educating these types. These methods help local organizations to find low literates and determine the drivers needed to help them take the big step to educating themselves.
Speakers: Neele Kistemaker, Petra Doelen
Digital inclusion
Increasingly, people need to be digitally equipped to participate in society. How do people without professional or social networks deal with increasing digitalization? In our participative research, we involve stakeholders and target audiences to explore and analyse perception and experience. In addition, we formulate solutions and experiments to meet the challenges defined. Our research was commissioned by the municipality of Amsterdam.
Speakers: Christine Dedding, Rolinka Kattouw
Charley Wickman, EVP, Group Executive Creative Director at Leo Burnett Chicago, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 8th, 2013 at the VCU Brandcenter in Richmond.
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Lessons from Some of the Most Innovative BrandsVCU Brandcenter
Kelly O'Keefe, Chief Creative Strategy Officer of Padilla/CRT and Brandcenter Professor, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
DRIVE | behavioural lenses how to design for behaviour changeCLICKNL
In the transition towards a Circular Economy, consumers are expected to change their behaviour (recycling, sharing etc.). How can we design products and services that will effectively result in behavioural change? The tool “Behavioural Lenses” has been developed to help designers to put theoretical insights from the behavioural sciences into practical use. Using this tool, a recent design case by DIG about recycling in an urban environment illustrates a possible approach. Changing consumer behaviour: moving towards a Circular Economy. How to we design to achieve behavioural change?
Jeff MacDonald, Creative Technologist at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 16th, 2013 at the VCU Brandcenter in Richmond.
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Using the PERSUASIVE BY DESIGN-Model to inform the design of complex behaviou...Sander Hermsen
Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.
Warren Hatter's slides from a workshop at the SOLACE Conference 2010. The main message is that UK local government needs to build its capacity to use known behavioural effects and behaviour change techniques. The context is carbon reduction, but the implications are broader.
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
Part three in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s).
We can create and present a tailored presentation for your meeting, workshop, conference, or business.
Presentation for Global Landscapes Conference at King's College. Breaking Boundaries and Creating Connections for Innovation, Sustainability and Growth
Forget the Magic Lever & lessons from social mediaGeoff Brown
Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo.
I'll follow this one with a version with voice over in a slidecast,
Lance Koenig, SVP, Director of Strategy at Mullen, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Co-DesignCLICKNL
Design-research helps bridge the gap between citizens’ needs and societal issues or public service. It helps to develop services, communication and interventions that truly support the public. In this track, the audience is invited to interact with design-research methodology and discuss insights and the necessary conditions from the perspectives of sustainable food, low literacy, and the digital divide.
Moderator: Geke van Dijk
Sustainable food
STBY recently conducted research for the Dutch government on the public’s perception of sustainable food. While this is an urgent political and environmental topic, ‘sustainable food’ is confusing and overwhelming for many people. In this interactive session, STBY introduce the co-creative and iterative methodologies they used to explore and analyse perceptions and behaviours around food.
Speakers: Shay Raviv, Sophie Knight
Low literacy
We developed five persona types based on design-research conducted amongst Dutch low literates. Using these personas, we developed matching methods for finding and educating these types. These methods help local organizations to find low literates and determine the drivers needed to help them take the big step to educating themselves.
Speakers: Neele Kistemaker, Petra Doelen
Digital inclusion
Increasingly, people need to be digitally equipped to participate in society. How do people without professional or social networks deal with increasing digitalization? In our participative research, we involve stakeholders and target audiences to explore and analyse perception and experience. In addition, we formulate solutions and experiments to meet the challenges defined. Our research was commissioned by the municipality of Amsterdam.
Speakers: Christine Dedding, Rolinka Kattouw
Charley Wickman, EVP, Group Executive Creative Director at Leo Burnett Chicago, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 8th, 2013 at the VCU Brandcenter in Richmond.
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Lessons from Some of the Most Innovative BrandsVCU Brandcenter
Kelly O'Keefe, Chief Creative Strategy Officer of Padilla/CRT and Brandcenter Professor, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
DRIVE | behavioural lenses how to design for behaviour changeCLICKNL
In the transition towards a Circular Economy, consumers are expected to change their behaviour (recycling, sharing etc.). How can we design products and services that will effectively result in behavioural change? The tool “Behavioural Lenses” has been developed to help designers to put theoretical insights from the behavioural sciences into practical use. Using this tool, a recent design case by DIG about recycling in an urban environment illustrates a possible approach. Changing consumer behaviour: moving towards a Circular Economy. How to we design to achieve behavioural change?
Jeff MacDonald, Creative Technologist at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 16th, 2013 at the VCU Brandcenter in Richmond.
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Using the PERSUASIVE BY DESIGN-Model to inform the design of complex behaviou...Sander Hermsen
Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.
Warren Hatter's slides from a workshop at the SOLACE Conference 2010. The main message is that UK local government needs to build its capacity to use known behavioural effects and behaviour change techniques. The context is carbon reduction, but the implications are broader.
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
Part three in a series of three: Full of examples of behavioural change that create, or can create, sustainable actions. Includes measurement of success and the name of the corresponding behavioural quirk(s).
We can create and present a tailored presentation for your meeting, workshop, conference, or business.
Presentation for Global Landscapes Conference at King's College. Breaking Boundaries and Creating Connections for Innovation, Sustainability and Growth
Effective Communication And The Elevator Pitch Hunting DynastyThe Hunting Dynasty
Delivered to the London School of Economics + Political Science’s Sustainable Future Workshop in October 2009.
It's in two parts: 1. Showing examples of effective communication, including 'Don’t tell, show', 'Using social norms', 'Communicating with the inner child', and 'Collapsing the distance between action and problem'.
Part 2 shows and explains The Hunting Dynasty method for writing an effective elevator pitch, including 'The Roof', how the Support Pillars work, and a potent checklist of reinforcing methods.
Presentation at King's College Global Landscapes Conference, by Close the Loo...Close the Loop Company
This presentation is for the King's College Global Landscapes Conference 2016, an Interdisciplinary Research Symposium. Conference Theme: The Art of Good Governance: Accountability, Responsibility, and Transparency, held April 20-21, 2016. Rita Lacey is Founder and President of Close the Loop Company, Pennsylvania’s 1st Benefit Corporation. In 2015, she has was awarded the Rose Schoch Award for environmental education. She was also awarded the Dept. of Interior’s “Take Pride in America” award for outstanding business at the White House in 2011.
Close the Loop is an environmentally and socially focused company dedicated to reducing waste by offering US-made recycled plastic fencing/posts, glass mulch, rubber landscaping products (mulch, horse footing, landscape timbers, pavers), made from recycled waste tires, plastic milk jugs, glass bottles and other materials. The purpose of Close the Loop is to support the founding values of the company which are to reduce waste and plastic pollution by building markets and demand for recycled products and support our local community by organizing free give and take days, and website building workshops for unemployed and underemployed.
Dana Center/Sci. Museum 'Hot Heads' evening speaking and workshopThe Hunting Dynasty
Performing role of behavioural comms expert of four speakers talking about creating sustainable behaviour. A ticketed evening event for 60 members of the public, including a workshop phase our ‘Behavioural Elevator Pitch’ (handout sheets, and a sample project)
Not only is this a 'how to' change behaviour, but an architecture from social psychology to understand the (sometimes confusing) world of behavioural economics, and behavioural communication
Short: Using Behavioural Economics to sell carbon-reducing products & initiat...The Hunting Dynasty
We use Behavioural Economics to create communications that sell carbon-reducing products & initiatives (including to people who might not be interested).
See how we do it with this short and sweet trot through the sector.
Creating Sustainable Behaviour, for Forum for the Future Master's scholars an...The Hunting Dynasty
Invited to describe the ways and why's of creating sustainable behaviour by two Forum for the Future Master's degree scholars for their peers and their placement business managers (BT, Sainsbury's, etc), as part of 'Mainstreaming Sustainable Consumption', their private event forming part of final Master's degree qualification.
An exploration of how to use behavioural quirks to nudge people towards sustainable actions: The last great untapped area behind technological and legislative solutions (and a hell of a lot cheaper too).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. How do you create sustainable behaviour? Part II February 2010 Oliver Payne,Founder, CEO, The Hunting Dynasty Colwyn Elder, Partner, Director of Planning & Strategy ,
13. 7. Ask at the right time a. Reduced carbon food. Delivered. Ocado - a U.K. grocery delivery service - operates a ‘green’ van that allows shoppers to take delivery at times when a van will already be in their area – saving fuel. Nudge blog | An grocery delivery service that lets you see when its vans have plans to be in your neighborhood August 18, 2008
14. 7. Ask at the right time Scarcity effect Social norms Reciprocity a. Reduced carbon food. Delivered. Ocado - a U.K. grocery delivery service - operates a ‘green’ van that allows shoppers to take delivery at times when a van will already be in their area – saving fuel. Nudge blog | An grocery delivery service that lets you see when its vans have plans to be in your neighborhood August 18, 2008
15. 7. Ask at the right time b. Speed limit target What if a sign told you the most efficient speed to drive? U.S. Department of Transportation traffic light synchronization program in Texas did exactly that Tom Vanderbilt | TrafficFlow Manager | Nudge blog
16. 7. Ask at the right time b. Speed limit target What if a sign told you the most efficient speed to drive? U.S. Department of Transportation traffic light synchronization program in Texas did exactly that Delays reduced by 25% Fuel consumption reduced by 14% Tom Vanderbilt | TrafficFlow Manager | Nudge blog
17. 7. Ask at the right time Self-serving bias b. Speed limit target What if a sign told you the most efficient speed to drive? U.S. Department of Transportation traffic light synchronization program in Texas did exactly that Delays reduced by 25% Fuel consumption reduced by 14% Tom Vanderbilt | TrafficFlow Manager | Nudge blog
18. How do you create sustainable behaviour? Part II
19. How do you create sustainable behaviour? Part II
21. 8. Ask with the right incentive a. Start stopping Arkansas’ sustainability officer John Coleman is paid $57,000 a year to make sure he saves the city at least $57,000 a year through energy efficiency improvements. Good idea? Fayetteville’s energy cop | Nudgeblog
22. 8. Ask with the right incentive a. Start stopping Arkansas’ sustainability officer John Coleman is paid $57,000 a year to make sure he saves the city at least $57,000 a year through energy efficiency improvements. “ I would point to the perverse incentive here. As soon as Tom reaches the $57,000 target, he should wait until the following financial year before implementing the next energy saving initiative.” Comment | Dave Comerford Fayetteville’s energy cop | Nudgeblog
25. Totals number of trees and barrels of oil conserved. (Personally meaningful feedback)A Philadelphia Inquirer columnist’s take on nudge July 22, 2008 Chris Satullo
30. Over 300 million barrels of oil conserved in US (In 2006 global daily use = 85 million barrels)A Philadelphia Inquirer columnist’s take on nudge July 22, 2008 Chris Satullo
35. Over 300 million barrels of oil conserved in US (In 2006 global daily use = 85 million barrels)A Philadelphia Inquirer columnist’s take on nudge July 22, 2008 Chris Satullo
36. How do you create sustainable behaviour? Part II
37. How do you create sustainable behaviour? Part II
39. a. Three’s a crowd The decoy effect in action: 9. Add options Rome (all expenses paid) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
40. a. Three’s a crowd The decoy effect in action: 9. Add options Rome (all expenses paid) Paris (all expenses paid) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
41. a. Three’s a crowd The decoy effect in action: 9. Add options ? Rome (all expenses paid) Paris (all expenses paid) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
42. a. Three’s a crowd The decoy effect in action: 9. Add options ? Rome (all expenses paid) Paris (all expenses paid) Rome (all expenses paid except morning espresso) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
43. a. Three’s a crowd The decoy effect in action: 9. Add options Rome (all expenses paid) Paris (all expenses paid) “…when people cannot decide between two front-runners, they use the third candidate as a sort of measuring stick…” Washinton Post, Shankar Vedantam Rome (all expenses paid except morning espresso) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
44. 9. Add options a. Three’s a crowd The decoy effect in action: Hybrid car (Used) Small-engine petrol car (Used) “…when people cannot decide between two front-runners, they use the third candidate as a sort of measuring stick…” Washinton Post, Shankar Vedantam Hybrid car (New) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
45. 9. Add options Framing effect Distinction bias Decoy effect a. Three’s a crowd The decoy effect in action: Hybrid car (Used) Small-engine petrol car (Used) “…when people cannot decide between two front-runners, they use the third candidate as a sort of measuring stick…” Washinton Post, Shankar Vedantam Hybrid car (New) Voting Yea for the Decoys | Consumerology | December 11th, 2009 by Julie Adelsberger
46.
47. 9. Add options b. What rubbish Paper recycling bins are often contaminated with food waste, rendering all of the paper unrecyclable National University of Singapore tackled this ‘Expect Error’ by adding a non-recycling bin Singapore Straits Times, on June 15, “What rubbish,”
48. 9. Add options Framing effect b. What rubbish Paper recycling bins are often contaminated with food waste, rendering all of the paper unrecyclable National University of Singapore tackled this ‘Expect Error’ by adding a non-recycling bin Singapore Straits Times, on June 15, “What rubbish,”
49. How do you create sustainable behaviour? Part II
50. How do you create sustainable behaviour? Part II
52. 10. Take away options a. Hole solution People generally discard waste while in the process of doing something else, like talking on a phone How do you present a recycling option that deals with this behaviour? ? Recycling bins work better when they have holes in them | nudgeblog
53. 10. Take away options a. Hole solution People generally discard waste while in the process of doing something else, like talking on a phone Use a smaller hole Recycling bins work better when they have holes in them | nudgeblog
54. 10. Take away options a. Hole solution People generally discard waste while in the process of doing something else, like talking on a phone 34% more appropriate material than a bin with a large hole Recycling bins work better when they have holes in them | nudgeblog
55. 10. Take away options a. Hole solution People generally discard waste while in the process of doing something else, like talking on a phone 34% more appropriate material than a bin with a large hole “…recycling bins… that lacked those [small] holes were basically used as trash cans.” Sean Duffy, Associate professor of psychology at Rutgers–Camden Recycling bins work better when they have holes in them | nudgeblog
56. 10. Take away options Framing effect a. Hole solution People generally discard waste while in the process of doing something else, like talking on a phone 34% more appropriate material than a bin with a large hole “…recycling bins… that lacked those [small] holes were basically used as trash cans.” Sean Duffy, Associate professor of psychology at Rutgers–Camden Recycling bins work better when they have holes in them | nudgeblog
57. How do you create sustainable behaviour? Part II
58. How do you create sustainable behaviour? Part II
60. 11. Ask, but have a default option Catering for a conference A conference experimented with their default menu options: one year they offered meat as default, the next year vegetarian Vegetarian Meat When Behavioral Economics Meets Climate Change, Guess What's Coming for Dinner? | Marc Gunther | climatebiz.com
61. 11. Ask, but have a default option Catering for a conference A conference experimented with their default menu options: one year they offered meat as default, the next year vegetarian 83% 17% Vegetarian = option Meat = default When Behavioral Economics Meets Climate Change, Guess What's Coming for Dinner? | Marc Gunther | climatebiz.com
62. 11. Ask, but have a default option Catering for a conference A conference experimented with their default menu options: one year they offered meat as default, the next year vegetarian 80% 20% Vegetarian = default Meat = option When Behavioral Economics Meets Climate Change, Guess What's Coming for Dinner? | Marc Gunther | climatebiz.com
63. 11. Ask, but have a default option Catering for a conference A conference experimented with their default menu options: one year they offered meat as default, the next year vegetarian “Omnivores contribute seven times the greenhouse gas emissions, when compared to vegans…” Karen Ehrhardt-Martinez, conference chair, Pre American Council for an Energy Efficient Economy 80% Vegetarian = default When Behavioral Economics Meets Climate Change, Guess What's Coming for Dinner? | Marc Gunther | climatebiz.com
64. 11. Ask, but have a default option Framing effect Catering for a conference A conference experimented with their default menu options: one year they offered meat as default, the next year vegetarian “Omnivores contribute seven times the greenhouse gas emissions, when compared to vegans…” Karen Ehrhardt-Martinez, conference chair, Pre American Council for an Energy Efficient Economy 80% Vegetarian = default When Behavioral Economics Meets Climate Change, Guess What's Coming for Dinner? | Marc Gunther | climatebiz.com
68. won a 98% satisfaction rate Los Angeles Times | California GOP legislators blocked 20 bills after demands were unmet | Sept 2009
69. 11. Ask, but have a default option b. Viva España(and California, Denmark, Australia, Belgium, Chile, Portugal, Spain, France, Netherlands… ) Californian’s ‘Ready Return’ tax form has been a giant success. It’s pre-filled with last year’s data Opposition to Ready Return has come from businesses. Stanford Law professor Joseph Bankman says Intuit, the California company that sells the popular TurboTax software, spent more than $1 million lobbying Republican lawmakers against the plan Los Angeles Times | California GOP legislators blocked 20 bills after demands were unmet | Sept 2009
70. 11. Ask, but have a default option b. Viva España(and California, Denmark, Australia, Belgium, Chile, Portugal, Spain, France, Netherlands… ) Californian’s ‘Ready Return’ tax form has been a giant success. It’s pre-filled with last year’s data “I’ve always felt anxious about preparing my own taxes but this way was extremely easy and made me feel very comfortable.” (Quotes from actual ready return users) “ABSOLUTELY AWESOME. THIS IS THE BEST SERVICE I HAVE EVER SEEN BY THE GOVERNMENT. THANK YOU!” (Quotes from actual ready return users) Los Angeles Times | California GOP legislators blocked 20 bills after demands were unmet | Sept 2009
71. 11. Ask, but have a default option Framing effect Temporal discounting b. Viva España(and California, Denmark, Australia, Belgium, Chile, Portugal, Spain, France, Netherlands… ) Californian’s ‘Ready Return’ tax form has been a giant success. It’s pre-filled with last year’s data “I’ve always felt anxious about preparing my own taxes but this way was extremely easy and made me feel very comfortable.” (Quotes from actual ready return users) “ABSOLUTELY AWESOME. THIS IS THE BEST SERVICE I HAVE EVER SEEN BY THE GOVERNMENT. THANK YOU!” (Quotes from actual ready return users) Los Angeles Times | California GOP legislators blocked 20 bills after demands were unmet | Sept 2009
72. How do you create sustainable behaviour? Part II
73. How do you create sustainable behaviour? Part II
75. 12. Ask a completely different question a. Want some fun? Part I In Sweden many people return plastic bottles and cans. Noticeably fewer recycle glass. How do you create the desire to recycle glass? Funtheory.com | Bottle Bank Arcade Machine
76. 12. Ask a completely different question a. Want some fun? Part I In Sweden many people return plastic bottles and cans. Noticeably fewer recycle glass. How do you create the desire to recycle glass? Funtheory.com | Bottle Bank Arcade Machine
77. 12. Ask a completely different question Framing effect a. Want some fun? Part I In Sweden many people return plastic bottles and cans. Noticeably fewer recycle glass. How do you create the desire to recycle glass? Funtheory.com | Bottle Bank Arcade Machine
78. 12. Ask a completely different question a. Want some fun? Part II Few people use stairs when there’s an escalator on offer. How do you create the desire to use the stairs? Funtheory.com | Piano Staircase
79. 12. Ask a completely different question a. Want some fun? Part II Few people use stairs when there’s an escalator on offer. Piano stairs increased stair use by 66% Funtheory.com | Piano Staircase
80. 12. Ask a completely different question Temporal discounting Framing effect a. Want some fun? Part II Few people use stairs when there’s an escalator on offer. Piano stairs increased stair use by 66% Funtheory.com | Piano Staircase
81. 12. Ask a completely different question Your benefit? Part I Do you want to take the stairs? FREAK Shots: Nudging the Calorie Counters | Freakonomics Blog | New York Times
82. 12. Ask a completely different question Your benefit? Part I Do you want to take the stairs lose weight? These stairs in the Goodnight Hostel in Lisbon appeal to the calorie conscious. FREAK Shots: Nudging the Calorie Counters | Freakonomics Blog | New York Times
83. 12. Ask a completely different question Your benefit? Part I Do you want to take the stairs get fit? (elevator call button crossed out) “to harden the butt” FREAK Shots: Nudging the Calorie Counters | Freakonomics Blog | New York Times
84. 12. Ask a completely different question Framing effect Your benefit? Part I Do you want to… FREAK Shots: Nudging the Calorie Counters | Freakonomics Blog | New York Times
85.
86. How do you create sustainable behaviour? Part II
87. How do you create sustainable behaviour? Thank you (look out for part I & III)
88. Part II & III – Ready to download now> Part I & III – Ready to download now>