How do you build a strong employer brand? (Startup Safary 2016)
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How do you build a strong employer brand? I was invited in the framework of the Athens Startup Safary 2016 to speak about how we have managed to create an attractive and powerful employer brand name at Skroutz, which helps the team recruit the most talented people. Given the chance I was able to discuss and present some of the great ideas and HR practices we have adopted as a technology company.
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How do you build a strong employer brand? (Startup Safary 2016)
- 1. Hello! George Dimitriou Head of Marketing & Communications @tsakali_gr
- 3. #How it all began… 3 Lots of coffee cups 1 announcement @ insomnia.gr 12 merchants
- 4. #Skroutz today – The figures The #1 online shopping webpage in Greece (6 mil. unique visitors / month) 156 million clicks (+22% YoY) 2,300 e-shops (+20%) / 12 mil. products ~€6.5 mil. annual turnover (+45% YoY) 4
- 5. #Skroutz Webpage Traffic (monthly basis) 5
- 6. 6 Team 135+ Greece 15 Turkey Offices Skroutz HQ 2.200m2 Alve 200m2
- 7. 7 2005 2015 #Skroutz goes abroad 2013
- 10. 10
- 11. #The startup culture (even when you’re way beyond that) “Anything is possible” mentality Shared purpose Ability to react & shift quickly Collaboration & transparency Autonomy Praise & recognition 11
- 12. 12 #What is the employer brand? Identity Perceptions of stakeholders Reputation Value proposition to employees
- 13. Λένε "Only hire people smarter than you" και το επιβεβαιώνω: οι άνθρωποι του Skroutz με έχουν κάνει εξυπνότερο και καλύτερο άνθρωπο. Σε πείσμα των καιρών, αντί για valuations και κέρδη, ας μιλήσουμε για το πώς φτιάχνεις μια εταιρεία που το fun factor είναι σημαντικότερο από ο,τιδήποτε άλλο. 13Γιώργος Χατζηγεωργίου, CEO & co-Founder, Skroutz #Lead by example
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- 26. 26 #The “voice” of your people Allow them to tell their stories = your story!
- 27. 27 #Promote your brand culture
- 28. #Our path to success 28 Sustainable business model Excellent working environment Passionate for E-commerce Happy creative people
- 29. #What can you do? 1. Keep your team motivated 2. Encourage extroversion 3. Tell your story in an authentic way 4. Focus on the attractive & compelling attributes of your company 5. Be consistent 6. Celebrate successes 7. Embrace your communities 29
- 30. #Key takeaways 30 1. Employer & commercial brand go hand-in-hand 2. Employees are your strongest ambassadors or biggest critics 3. Workplace = happiness factor 4. Staying true, relevant, distinctive & aspirational is what defines your culture 5. Your greatest weapons: word-of-mouth & good will
- 31. 31 Stay focused. Don’t be afraid to have a voice!Let’s be honest… Building a strong employer brand is hard work. Damn hard work.
- 32. Thank you!