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‘How Deep Is Your Love’
How it is postmodern:
Calvin Harris & Disciples
This element to the video shows up often throughout. This fast paced video montage appears in
different colours and at different speeds. It could be considered Postmodern due to the element of
magic realism. The entire concept of the video montage between shots of the protagonist in her
surroundings add a slightly exaggerated hallucinative effect to the video as a whole. It also
suggests a more vivid world than the one we live in which connects to the idea of playfulness- this
is a huge part of postmodern music videos. Furthermore, a large part of the video revolves around
constructing an unreal world, one that is seamlessly connected to locations that otherwise wouldn’t
be. This concept can be identified as ‘hyper reality/consciousness’. Also narcissism plays a large part
in this as these scenes in HDIYL merely encourage the audience to acknowledge Hadid’s beauty
and focus on that; also the lack of a metanarrative is highly considered postmodern.
For me, I see the main postmodern elements of this scene being the concept of cultural
flattening and magic realism. In a way, it can be considered cultural flattening as it is showing
parts of wealth culture. It could be viewed in one of tow ways: either as something to envy or
something which is pointless. Postmodernism’s lack of a central set of beliefs mean that this is
up to the viewer to decide. It is magic realism as this is something which would almost never
happen in everyday life- you wouldn’t get several jet skis creating patterns across the ocean’s
surface while a model stands alone on top of a boat. This also links in with a metanarrative as
there is not really any point to this scene.
In this shot, the main elements of postmodernism which are immediately evident
are cultural flattening and narcissism. It draws attention to the way our society
sexualises women and the presence of women shows that it isn’t just men doing
this. They all stare at Hadid as she undresses from a translucent dress- this, from a
feminist perspective, would be frowned upon as they’re seeing her as nothing
more than a sex object. This was filmed using Mulvey’s ‘Male Gaze’; the camera
focuses on Hadid’s body rather than her face which encourages people to see her
as a sex object as not showing her face as much means she loses her identity. It is
narcissism in this sense as the focus is on how she looks.
Hyper reality and magic realism are really drawn to the forefront in this sequence of shots
in terms of postmodernity. Emil Nava (the director) has cleverly used a combination of
thought out camera shots, mise en scene, and editing to seamlessly transition the video
into a sequence which has a strong element of magic realism as this would never happen
in real life. The hyper reality concept ties in with this as it shows the transition of Hadid
suddenly finding herself in different situations that could in no way occur one after another
in a sequence. This also happens to link in with the idea of playfulness.

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How deep is your love’ screenshot analysis

  • 1. ‘How Deep Is Your Love’ How it is postmodern: Calvin Harris & Disciples
  • 2. This element to the video shows up often throughout. This fast paced video montage appears in different colours and at different speeds. It could be considered Postmodern due to the element of magic realism. The entire concept of the video montage between shots of the protagonist in her surroundings add a slightly exaggerated hallucinative effect to the video as a whole. It also suggests a more vivid world than the one we live in which connects to the idea of playfulness- this is a huge part of postmodern music videos. Furthermore, a large part of the video revolves around constructing an unreal world, one that is seamlessly connected to locations that otherwise wouldn’t be. This concept can be identified as ‘hyper reality/consciousness’. Also narcissism plays a large part in this as these scenes in HDIYL merely encourage the audience to acknowledge Hadid’s beauty and focus on that; also the lack of a metanarrative is highly considered postmodern.
  • 3. For me, I see the main postmodern elements of this scene being the concept of cultural flattening and magic realism. In a way, it can be considered cultural flattening as it is showing parts of wealth culture. It could be viewed in one of tow ways: either as something to envy or something which is pointless. Postmodernism’s lack of a central set of beliefs mean that this is up to the viewer to decide. It is magic realism as this is something which would almost never happen in everyday life- you wouldn’t get several jet skis creating patterns across the ocean’s surface while a model stands alone on top of a boat. This also links in with a metanarrative as there is not really any point to this scene.
  • 4. In this shot, the main elements of postmodernism which are immediately evident are cultural flattening and narcissism. It draws attention to the way our society sexualises women and the presence of women shows that it isn’t just men doing this. They all stare at Hadid as she undresses from a translucent dress- this, from a feminist perspective, would be frowned upon as they’re seeing her as nothing more than a sex object. This was filmed using Mulvey’s ‘Male Gaze’; the camera focuses on Hadid’s body rather than her face which encourages people to see her as a sex object as not showing her face as much means she loses her identity. It is narcissism in this sense as the focus is on how she looks.
  • 5. Hyper reality and magic realism are really drawn to the forefront in this sequence of shots in terms of postmodernity. Emil Nava (the director) has cleverly used a combination of thought out camera shots, mise en scene, and editing to seamlessly transition the video into a sequence which has a strong element of magic realism as this would never happen in real life. The hyper reality concept ties in with this as it shows the transition of Hadid suddenly finding herself in different situations that could in no way occur one after another in a sequence. This also happens to link in with the idea of playfulness.