A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
CES 2015 offered an indication on what a ‘smarter’ future might look like. CES 2016 has given us tangible examples of what to expect now. Three areas that stood our are transportation, utility and immersion - here's what that may change in people's lives and what that means for brands and marketers.
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
We were at Adobe Summit in London* and brought back our main insights around the present and future of digital marketing and why reinvention is the name of the game for marketers.
*Disclaimer: Adobe is a 1000heads client.
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
7 ways you can use Facebook Custom Audiences to grow your business1000heads
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
How messaging apps are changing the way we communicate1000heads
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
CES 2015 offered an indication on what a ‘smarter’ future might look like. CES 2016 has given us tangible examples of what to expect now. Three areas that stood our are transportation, utility and immersion - here's what that may change in people's lives and what that means for brands and marketers.
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
We were at Adobe Summit in London* and brought back our main insights around the present and future of digital marketing and why reinvention is the name of the game for marketers.
*Disclaimer: Adobe is a 1000heads client.
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
7 ways you can use Facebook Custom Audiences to grow your business1000heads
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
How messaging apps are changing the way we communicate1000heads
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.
- Wearable technology promises to revolutionize people's lives in 2014 but risks a backlash if it hinders productivity or real-life interactions. Users will need to discipline themselves to avoid being overwhelmed by notifications.
- Large social media platforms are copying features of smaller competitors like Snapchat and WhatsApp to provide private messaging and remain relevant. This benefits users who can choose between broad networks and focused niche platforms.
- Retail stores must offer experiences that are more interactive and unique to compete with the seamlessness of online shopping where online will always be easier.
- Retailers are using mobile apps to reward customer behaviors beyond just purchases to build longer-term, targeted loyalty programs through location data, CR
The document summarizes the new digital advertising rules under the UK's Committee of Advertising Practice (CAP) Code that took effect on March 1, 2011. Key points include: extending the CAP Code's remit to cover advertisers' own websites and non-paid online spaces under their control; additional criteria to help identify commercial communications intended to sell goods/services; and examples of content like press releases, investor relations, and foreign media that are excluded from the new digital remit.
This document discusses how arts organizations can build conversational brands on social media by engaging users and communities. It notes that traditional organizational structures are being challenged by Web 2.0, which focuses on users over institutions. Examples are given of museums using tools like Flickr, podcasts, and mobile apps to encourage user participation and global collaboration. The rise of social media is outlined, showing how the average 18 year old now has more conversations than their grandparents. Recommendations are made for arts organizations to build trust, listen, establish networks, engage communities, share content, react to users, target influencers, involve communities, disrupt schemas, and sustain conversations to build word-of-mouth and advocacy.
How do you use insight to engage niche audiences? 1000heads
1. Sainsbury's launched an improved freefrom product range for people with food allergies or intolerances, which is a niche audience.
2. 1000heads and Sainsbury's hosted a freefrom dinner party to promote the new range, where they served dishes suggested by the target audience.
3. The engagement generated over 44,000 interactions within the target community and was overwhelmingly positive feedback for Sainsbury's freefrom range.
How can a brand inspire rather than dictate?1000heads
The document summarizes a campaign by Tourism New South Wales to promote Sydney tourism. They partnered with a social media company to run a 6-week competition with 20 bloggers, giving them challenges to complete around Sydney. The goals were to encourage connection and collaboration among the bloggers, give them ownership over content, and showcase their experiences. The results were over 477 blog posts across 25 venues with over 86,000 views, successfully promoting Sydney through the bloggers' networks.
Nokia sent out new cell phones locked inside impossible-to-open boxes to disrupt traditional product unboxing videos and generate buzz online. The stunt garnered over 25 blog posts that received 45,000 views, 24 YouTube videos with 23,000 views, and 3,100 tweets, spreading the word about the new Nokia device and creating an intriguing unboxing experience.
What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.
- Wearable technology promises to revolutionize people's lives in 2014 but risks a backlash if it hinders productivity or real-life interactions. Users will need to discipline themselves to avoid being overwhelmed by notifications.
- Large social media platforms are copying features of smaller competitors like Snapchat and WhatsApp to provide private messaging and remain relevant. This benefits users who can choose between broad networks and focused niche platforms.
- Retail stores must offer experiences that are more interactive and unique to compete with the seamlessness of online shopping where online will always be easier.
- Retailers are using mobile apps to reward customer behaviors beyond just purchases to build longer-term, targeted loyalty programs through location data, CR
The document summarizes the new digital advertising rules under the UK's Committee of Advertising Practice (CAP) Code that took effect on March 1, 2011. Key points include: extending the CAP Code's remit to cover advertisers' own websites and non-paid online spaces under their control; additional criteria to help identify commercial communications intended to sell goods/services; and examples of content like press releases, investor relations, and foreign media that are excluded from the new digital remit.
This document discusses how arts organizations can build conversational brands on social media by engaging users and communities. It notes that traditional organizational structures are being challenged by Web 2.0, which focuses on users over institutions. Examples are given of museums using tools like Flickr, podcasts, and mobile apps to encourage user participation and global collaboration. The rise of social media is outlined, showing how the average 18 year old now has more conversations than their grandparents. Recommendations are made for arts organizations to build trust, listen, establish networks, engage communities, share content, react to users, target influencers, involve communities, disrupt schemas, and sustain conversations to build word-of-mouth and advocacy.
How do you use insight to engage niche audiences? 1000heads
1. Sainsbury's launched an improved freefrom product range for people with food allergies or intolerances, which is a niche audience.
2. 1000heads and Sainsbury's hosted a freefrom dinner party to promote the new range, where they served dishes suggested by the target audience.
3. The engagement generated over 44,000 interactions within the target community and was overwhelmingly positive feedback for Sainsbury's freefrom range.
How can a brand inspire rather than dictate?1000heads
The document summarizes a campaign by Tourism New South Wales to promote Sydney tourism. They partnered with a social media company to run a 6-week competition with 20 bloggers, giving them challenges to complete around Sydney. The goals were to encourage connection and collaboration among the bloggers, give them ownership over content, and showcase their experiences. The results were over 477 blog posts across 25 venues with over 86,000 views, successfully promoting Sydney through the bloggers' networks.
Nokia sent out new cell phones locked inside impossible-to-open boxes to disrupt traditional product unboxing videos and generate buzz online. The stunt garnered over 25 blog posts that received 45,000 views, 24 YouTube videos with 23,000 views, and 3,100 tweets, spreading the word about the new Nokia device and creating an intriguing unboxing experience.
How can you turn offline customers into online advocates?
1. How can you turn offline customers into online advocates?
2. “ @statravelbuzz LOVE my profile! Am honoured to join the crew & do solemnly declare to eat, sleep & breathe travel from this day forth :)” @getoutmysuit, Twitter A how to …
8. Signpost and showcase their independent content using a central online hub 5
9. Watch it evolve into a long term, positive community with its own momentum 6
10. Keep stimulating the content long term with challenges and collaborations 7
11. The STA Explorers have a reach of over 475,000 The top 10 STA Explorers are responsible for 24% of STA Travel WOM WOM which is 94:6 pos:neg (that’s, um, pretty positive!)
12. “ STA Travel have in my opinion grasped social media and blogging. From reading their blogs and following them on the internet they give out the message that they are specialists in their niche, and are [a] trusted company. ” TravelRants, http://www.travel-rants.com/2008/10/09/travel-companies-starting-to-understand-social-media/ www.1000heads.com [email_address] +44 203 206 2000