Through a well-defined approach to automate the process, forms can play a crucial role in savings costs, optimizing resources, and help #enterprises achieve productivity with marketing #automation. https://www.raybiztech.com/blog/vasu-yerramsetti/kentico-12-forms-drive-marketing-automation-ems

1. Technology + People + Process
Feb 18 2019
How Can Kentico 12 Forms Drive Marketing Automation in EMS?
By Vasu Yerramsetti
1
Forms serve as one of the vital components of any CMS application. Users can leverageKentico EMS to drive marketing automation process
using dynamic forms. Through a well-defined approach to automate the process, forms can play a crucial role in savings costs, optimizing
resources, and help enterprises achieve productivity with marketing automation.
An aggressive marketer would aim at reaching the largest audience in an effective manner. Forms can be designed to create and execute
powerful processes to drive marketing automation as part of the Kentico EMS framework. This involves tools to extract information from a user
through a form, by addition of suitable triggers and completing required actions by executing the relevant piece of code.
Various built-in capabilities allow marketers to automate their marketing function with the number of steps desired. This also allows enterprises
to work with their own set of business rules pertaining to data collated through forms. Coding experts could play with custom macros and
dynamic values to set the order of precedence of form controls and its associated call actions.
Let us now create a sample custom form with typical fields, set up ‘Send an email’ through the UI, then add a trigger to detect a ‘contact’ activity,
and test the forms’ activity in the underlying environment.
Creating a Form
Define a basic form with all the regular fields a user must fill in. Add special fields for posting a ‘Status’ and ‘Phrase’ to be duly submitted by the
user of the site.
Initiating the Automation Process
Here, a developer can apply business rules framed by default under the robustKentico CMS engine in order to make their forms dynamic – so
that the Admin does not have to manually send an email to contact the potential buyer.
‘Send the email’ functionality
Create a new process to send out an e-mail inside the ‘admin’ UI. Once this is functional, the administrator is notified that a form has been
submitted. The e-mail address of the recipient is dynamically extracted from the submission screen.In order to take into account the time lapse
between form submission and the e-mail trigger, a‘wait’ time might be set in terms of the desired number of seconds. An explicit ‘wait’ is not
typically required in Kentico 12 Forms, as those actually have a built-in delay notification for such a purpose.
Addition of Trigger
A built-in trigger ‘Contact performed an activity’ – classified as a specific ‘form submission’ activity - is added in order to confirm a contact has
performed an activity. This will actually consolidate the entire process and realize the marketing automation objective where in the trigger
instantly executes a well-defined process for each and every visitor who fills in a form on the website.

2. Testing
Test the entire procedure using a dummy form submission to check all the aspects of forms’ functionality, as well as whether data has been
captured. Any bottleneck issues with the forms are mostly tracked and fixed with load testing as well as debugging performed by the concerned
software testing personnel.
About Author
With over 15+ years of experience in IT, Vasu is a certified Kenitco 10 developer, and has sound knowledge in leveraging Kentico products.
He has been a pioneer in Agile Development Methodology with knowledge on analysis, system design, process modeling, data modeling,
database design, and testing.
Vasu has specialized in several significant areas including Market Automation, Intranet, e-Commerce, and WCMS. With an able and proven
leadership of Vasu, project teams have helped clients leverage change and scale up their operations using cutting-edge enterprise
applications.
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