Dynamic content forms the core element of a robust digital marketing strategy, without which campaigns would lack creativity and render a dull or monotonous experience. Visit: bit.ly/2VOXZIb

1. Technology + People + Process
Feb 15 2019
How Kentico 12 .NET MVC Technology Leverages Widgets and Forms?
By Vasu Yerramsetti
4
Dynamic content forms the core element of a robust digital marketing strategy, without which campaigns would lack creativity and render a dull
or monotonous experience. Here comes the Kentico 12 version that is equipped with powerful MVC Page Builder to execute interactive
campaigns that are much superior; and more creative and personalized to the core.
With the new release, marketers and developers can work around Kentico to create variants of the MVC widgets with the least of efforts, and
personalize the entire customer journey for their valuable online visitors. The Kentico 12 applications will surely be exciting for marketers who
could use it in a number of ways to frame and target more creative campaigns, without the need to rely on developers or resources that are
technically sound.
Condition Types
The number of widget variants can be many, but the nature and types of such variants are defined by condition types. Thus, the MVC based web
application development offers a range of choices for leveraging the most optimal combination of widgets.
A condition type dictates which personalization variant should essentially be displayed based on the specific parameters that define the target
audience. Contact groups and personas are two basic elements or parameters, around which condition types are built.
Let us explore the components and condition types in more detail, as follows:
MVC Widgets
An MVC widget is essentially personalized by leveraging most relevantKentico 12 MVC projects with the preferred choice of condition types. A
widget can have many forms of personalization variants by virtue of the MVC Page Builder packaged with Kentico 12 release.
Marketers can select from the widget based on certain display conditions for the website. Developers can play with the MVC widgets, by virtue of
numerous possibilities for setting up a marketing campaign by eyeing the strategy in place, as well as the target audience. The marketers have a
wide choice of condition sets created by developers to choose from. A few of those validation conditions for widget variants can be based on:
Day of the week
Current Date (as well as Current Time)
Date of form submission
No. of days since the previous visit (specific page)
A marketer might opt to display a banner ad on a specific day. Alternatively, he may choose to run a campaign for a specific offer during a

2. particular festive period or occasion. Advertisers might want to send a personalized alert or redirect page only to those prospects who have duly
submitted their forms. Similarly, they would run a commercial based on whether a mail recipient has,say, read the newsletter sent out the
previous month.
Exclusive Forms
As with widget personalization, Smart Forms created by the MVC Builder could well revolutionize how you collect data and connect with
customers or prospects. With the Kentico 12 Smart Form options, one can set the precedence of fields, and set the upcoming fields (or columns)
only if the previous ones had been filled. Forms created with Kentico 12 MVC Form Builder could be placed at various places on a given page,
offering flexibility and visibility for screen resolution in a well-defined and compact manner.
About Author
With over 15+ years of experience in IT, Vasu is a certified Kenitco 10 developer, and has sound knowledge in leveraging Kentico products.
He has been a pioneer in Agile Development Methodology with knowledge on analysis, system design, process modeling, data modeling,
database design, and testing.
Vasu has specialized in several significant areas including Market Automation, Intranet, e-Commerce, and WCMS. With an able and proven
leadership of Vasu, project teams have helped clients leverage change and scale up their operations using cutting-edge enterprise
applications.
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