SlideShare a Scribd company logo
1.
shape, size physical structure
example
2.
basic function.
company
feature fatigue.
Features
3.
Individualcustomers.
Flexible
mass customization.
4.
low
average
high
superior
performance quality
time.
5.
example
6.
example
7.
example
8.
operating life
Technological
Obsolescence.
9.
look
Feel.
Aesthetics
A designer is a planner with aesthetic sense.
- Bruno murani
Form Features
Customization Performance
Conformance Reliability
Style
Durability Reparability
How can companies differentiate products
How can companies differentiate products

More Related Content

More from Sameer Mathur

(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success
Sameer Mathur
 
(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements
Sameer Mathur
 
(MBASkills.IN) Reymond
(MBASkills.IN) Reymond(MBASkills.IN) Reymond
(MBASkills.IN) Reymond
Sameer Mathur
 
(MBASkills.IN) Titan
(MBASkills.IN) Titan(MBASkills.IN) Titan
(MBASkills.IN) Titan
Sameer Mathur
 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
Sameer Mathur
 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
Sameer Mathur
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
Sameer Mathur
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
Sameer Mathur
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
Sameer Mathur
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
Sameer Mathur
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
Sameer Mathur
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
Sameer Mathur
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
Sameer Mathur
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
Sameer Mathur
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
Sameer Mathur
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
Sameer Mathur
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
Sameer Mathur
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
Sameer Mathur
 
(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio
Sameer Mathur
 
(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions
Sameer Mathur
 

More from Sameer Mathur (20)

(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success(MBASkills.IN) The Power of Belief: Mindset and Success
(MBASkills.IN) The Power of Belief: Mindset and Success
 
(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements(MBASKills.IN) The 7 Brand Elements
(MBASKills.IN) The 7 Brand Elements
 
(MBASkills.IN) Reymond
(MBASkills.IN) Reymond(MBASkills.IN) Reymond
(MBASkills.IN) Reymond
 
(MBASkills.IN) Titan
(MBASkills.IN) Titan(MBASkills.IN) Titan
(MBASkills.IN) Titan
 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
 
(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
 
(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio
 
(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions
 

Recently uploaded

2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
oeveu
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 

Recently uploaded (20)

2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 

How can companies differentiate products