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How Big Data is Revolutionizing Mobile Products
The document discusses how big data is revolutionizing mobile products. It argues that big data 1.0 focused on storage, while big data 2.0 focuses on end-user applications. It advocates building "crystal balls" instead of systems, where crystal balls can instantly answer any question without needing setup like systems. Crystal balls understand users without needing to be understood, which is important for mobile where users expect instant, contextual answers. The opportunity for data analysis to power personalized, predictive mobile experiences is huge.
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How Big Data is Revolutionizing Mobile Products
- 1. HOW BIG DATAIS REVOLUTIONISING MOBILE PRODUCTS AKOS KAPUI HEAD OF APPS TECHNOLOGY akos@skyscanner.net @akoskapui SKYSCANNER.NET/JOBS @CodeVoyagers http://codevoyagers.com WE’RE HIRING!
- 2. TECHNOLOGICAL REVOLUTION STARTS WITHINNOVATION
- 3. WEB 1.0 BROWSER,HTML, INFRASTRUCTURE, WEB SERVER
- 4. WEB 2.0 SHIFTED TOTOP-DOWN EXPERIENCE WEB 1.0 BROWSER, HTML, INFRASTRUCTURE, WEB SERVER
- 5. BIG DATA 1.0 HASBEEN ABOUT THE STORAGE
- 6. BIG DATA 2.0 ISABOUT END-USER APPLICATION BIG DATA 1.0 HAS BEEN ABOUT THE STORAGE
- 7. BIG DATA -MISLEADING NAME
- 8. DATA AS ACRYSTAL BALL
- 9. A CRYSTAL BALL ANSWERS ANY QUESTION INSTANTLY - IS SIMPLE A SYSTEM NEEDS SET UP, CONFIGURATION, TIME TO LOAD ETC… - IS COMPLEX
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- 12. A CRYSTAL BALL UNDERSTANDS YOU A SYSTEM YOU NEED TO UNDERSTAND
- 13. WHY IS THISSO IMPORTANT FOR MOBILE?
- 14. ON DESKTOP -SEARCHING FOR
- 15. ON DESKTOP -SEARCHING FOR
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- 18. AN ITALIAN FOOTBALLFAN MIGHT EXPECT
- 19. IN THE FOOTBALLSTADIUM OF BEŞIKTAŞ…
- 20. WHY IS THISSO IMPORTANT FOR MOBILE? ‘cos it is all about you
- 21. CRYSTAL BALLS INTRAVEL
- 22. CRYSTAL BALLS INSKYSCANNER 50m+ monthly active visitors 40m+ app downloads Archive 1.5bn+ quotes every day (250gb zipped) Process 25 000 msgs/sec; 20 MB/s (= 2 TB / day)
- 23. NEARBY AIRPORTS ONTHE WEB
- 24. NEARBY AIRPORTS USINGBIG DATA
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- 28. THE OPPORTUNITY ISHUGE When is the best time to travel to Florida? When is the best time to book the ticket? Special events that would make trip very expensive? Weather is important, I want to enjoy the ocean…
- 29. When is thebest time to travel to Florida? When is the best time to book the ticket? Special events that would make trip very expensive? What about the weather, I want to enjoy the ocean… But people aren’t just travelling to Florida! THE OPPORTUNITY IS HUGE
- 30. DATA USERWILL RESULTIN ANALYZING HAPPIER PRODUCT BETTER MONITORING ROBUST …
- 32. BUILD CRYSTAL BALLS NOTSYSTEMS
- 33. BUILD CRYSTAL BALLS NOTSYSTEMS
- 34. THANK YOU AKOS KAPUI HEADOF APPS TECHNOLOGY akos@skyscanner.net @akoskapui SKYSCANNER.NET/JOBS @CodeVoyagers http://codevoyagers.com WE’RE HIRING!