As a transformation enabler, APIs represent key business capabilities that you can rapidly reconfigure to serve new customers, reach new markets, and create new value. But just as critical, APIs are a technical enabler for agile cloud-native architecture in the era of software-powered business. DURING THE WEBINAR, WE WILL COVER: -How APIs have emerged as key products and transformation agents for the 21st Century -New API-driven ecosystems and marketplace models being adopted by organizations -The need to readily adapt to diverse infrastructure models -How expanded API management and integration capabilities underpin these new business models and drive business and technology innovation -How to achieve greater flexibility and efficiency by combining APIs, microservices, and serverless computing View the on-demand webinar: https://wso2.com/library/webinars/forrester-webinar-on-demand/

1. © 2020 FORRESTER. REPRODUCTION PROHIBITED.
How APIs Transform Both Your
Business and Your Technology
Randy Heffner, VP & Principal Analyst

2. 2 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
APIscorrelatewithhigherrevenuegrowth
Source:Forrester'sBusinessTechnographicsGlobalDeveloperSurvey,2019
Whichofthefollowingarchitecturestylesdoesyourorganizationcurrentlyuseorplantouse?
Base:Developerswhoworkfulltime,n=3,023
CurrentlyuseAPIsexternally
haverevenuegrowthof
15%ormore
Currentlyuse
Planningtouse
Don'tknow
Notinterestedornoplans
47%
APIsexposedexternally
27%
18%
8%
Notinterestedornoplans
haverevenuegrowthof
15%ormore
20% 9%

3. 3 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
“Follow-ontechnology”isadeadend
Whichmeans:
Everybusinessisadigitalbusiness,forbetterorforworse.
Whichmeans:
Yourbusinesschangesonlyasfastasyourtechnologydoes.
Business
It’snottwothings
TechnologyDigitalbusiness
It’sonething
Requirements
document

4. 4 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
SomethinginterestingaboutEU’sPSD2
0%20%40%60%80%100%
BanksusingAPIstocomplywithPSD2
Sources:Forresterestimate;Englishversionof“Directive(EU)2015/2366OfTheEuropeanParliamentAndOfTheCouncil”(PSD2)
0
2
9
020406080100
Occurencesof"API"inPSD2
Occurencesof"computer"inPSD2
Occurencesof"digital"inPSD2
Outof45,000wordsinPSD2:

5. 5 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Transformationrequiresbusinessbuildingblocks:APIs
Chargeauthorization
Accountstatus
Moneytransfer
Branchlocation
Creditscore
Issuecard
Makepayment Paymenthistory
Marketdata
Quotes
Claims
Executetrade
Excellentcustomer
experience
Streamlinedbusiness
operations
Newbusinessmodels;
newmarkets
Yourenterpriseasaplatform

6. 6 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Openbusinessthinking:It’saboutyourcapabilities
SalesFactory
design
Supply
chain
Customer
serviceLogistics
Competitive
intelligence
Concept
testing
Market
strategy
Product
design
CustomercareManufacturing
Productinnovation
MarketingFinanceHRIT
Corporatemanagement
Yourcompany
Operations
statement
Balance
sheet
Cashflow
Market
stature
Operations
statement
Balance
sheet
Cashflow
Market
stature
All-upgotomarket/bizresults
Operations
statement
Balance
sheet
CashflowMarket
stature
Gotomarketwith
individualcapabilities
Factory
design
Product
design

7. 7 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Blendedteamsdesign/build/innovatedomains
Source:ForresterInfographic:MakeSoftwareCentralToTheStructureOfInnovationDeliveryForresterreport
Businessdomains
Thecenterpointofthe
shiftfromproject-to
product-focused
delivery

8. 8 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Aplatformbusinessadaptsitsbusinessmodel
Source:“FourStepsforBuildingAPlatformBusiness”Forresterreport
Company
Business
platform
Platform
customers
Platform
customers’
customers
Company
Company’scustomersPlatform
customers
provides$¥€£
$¥€£
serves
$¥€£
$¥€£
Companyasplatform:
Companyallowsdirect
accesstoassets&
capabilities
Extensionplatform
Platform-
capable
company
Traditionalcustomers
Newmarkets,newcustomers
$¥€£
$¥€£
SellerBuyer
$¥€£
product
$¥€£
Marketplatform
Seller’svirtual
presence
As-a-service:
Companyprovidesa
platformforserving
one’sowncustomers
Businessextension:
Companyprovides
accesstoitsown
customers
Marketplace:
Companyconnects
buyersandsellers

9. 9 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Digitalcontext:Interlockingecosystems
Source:“APIsUnderpinaDigitalBusinessPlatform”Forresterreport
Customers’
Ecosystems
Your
ecosystem
Partners’
ecosystems
New,adjacent
ecosystems

10. 10 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Order
management
domain
Messagequeue
foreventual
consistency
BusinessAPI:
ReleaseOrder
Integrationtool:
Connectorinto
legacylogic
BusinessAPI:
ChangeShipping
APIgateway
passthrough
Microservice
components
TheplatformneedsmanywaystobuildbusinessAPIs
BusinessAPI:
submitOrder
BusinessAPI:
OrderStatus
Lightweight
routing,
transformation,
mediation

11. 11 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Order
management
domain
Order
management
domain
Other
microservice
components
Microservice
component:
SubmitOrder
AplatformgovernsAPIportfoliosacrossthelifecycle
BusinessAPI:
submitOrder
Initiatebilling
component
Ship&notify
component
Ordervalidation
component
PrivateAPIPrivateAPIPrivateAPI
Credit
domain
Shipping
domain
Notification
domain
Inventorymgt
domain
Business
APIs
APIcandidate
APIcontract
design
APIdesign
andbuild
Publish
Deployment
Operationand
monitoring

12. 12 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Coremicroserviceplatform
Aplatformneedsablended,microservicefoundation
Alternatemicroservice
environments
Microserviceswithinadomain
DomainedgemanagementAPImgtEventmgt
Active,
governeddesign
anddelivery
Microservice
patterns
Deep,infused
platform,
application,and
business
monitoring
Monoliths
Legacy
SaaS
blackboxes
Source:“PlanYourMicroserviceApplicationPlatformsUsingANewStructureForANewEra”Forresterreport
visual,request/reply,events,functions,streams

13. 13 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
Everythingischangingatonce…
›Patterns:newarchitectures
•Microservicespatterns
•Serverlesspatterns
•Modernizingmonoliths
›Process:DevOps&automation
•Pipelines&CI/CDtools
•Embeddedgovernance
•Infrastructureascode
›Platforms:newinfrastructure
•Containerplatforms+VMs
•Publiccloud,on-premisescloud,edge
•SREprinciples
›Dynamicecosystems
•Customerpower
•Unpredictability
•Deepdigitalbonding

14. 14 ©2020FORRESTER.REPRODUCTIONPROHIBITED.
…Soadoptevolutionary,success-first,street-levelstrategy
Reference:"BuildYourStepwiseStrategyForBusiness-CenteredEA“Forresterreport
Degreeoftechnologycompleteness
Degreeofbusinessimpactsought
Pathwith
each
approach
Technology-
firstapproach
Success-first
approach
Strategic
vision
Street-level
startingpoint
Street-levelstrategy:
•Providesa
lightweightvisionfor
guidance(strategy)
•Buildstowardthe
visionwitheach
business
improvement(street-
level)
•Isverycarefulwith
largeupfront
technicaloutlays

15. FORRESTER.COM
Thankyou
©2020FORRESTER.REPRODUCTIONPROHIBITED.
RandyHeffner
rheffner@forrester.com
@BizTech21

16. Harnessing the power of APIs as a
Product and a Technology
October 2020
1

17. Hello!
Nuwan Dias
VP and deputy CTO for API Management and Integration - WSO2
@nuwandias
2

18. Delivering business value to customers
3
Consumer
Applications
APIs
Business Services /
System of Records

19. ● APIs connect you to data and
services.
The API Wave
4
Makes it easy to securely connect your bank to the
apps you want to use
● APIs simplify the connection
process.
APIs do two valuable things.

20. APIs are building the foundation of our
digital experience
5

21. Growing a business is also about building
products your customers aren’t asking for,
but would love to use when built.

22. The API Product Factory
Manufacturing
● Building your API.
● Different technologies -
REST, SOAP, GraphQL, gRPC,
Events, etc.
Assembly
● Integrating systems and
services to build APIs.
Packaging
● Packaging APIs to form products
● Creating documentation
● Associating business plans
● Categorization
Delivery
● API Platforms (Marketplaces)
● Catering to demand
Automation
● API Automation techniques
● CI/CD and delivery pipelines
API Product
Lifecycle
7

23. The WSO2 API Management Platform
8
MANAGEMENT PLANE DATA PLANE
API
Publisher
Developer
Portal
Business
Insights
API Marketplace
Microgateway API Gateway
Business Services
CONTROL PLANE
Key Manager
(STS)
Traffic
Manager
Anomaly
Detection
Microservices Legacy Services Cloud Services Serverless Workloads
API Consumers
(App Users)
API Developers and
Product Managers
Application
Developers
API
Publisher
Istio
API
Publisher
Kubernetes

24. The WSO2 Platform
9
ENTERPRISE INTEGRATION
Low code
Integration
Streaming
Integration
Code based
Integration
MANAGEMENT PLANE DATA PLANE
API
Publisher
Developer
Portal
Business
Insights
API Marketplace
Microgateway API Gateway
Business Services
CONTROL PLANE
Key Manager
(STS)
Traffic
Manager
Anomaly
Detection
Microservices Legacy Services Cloud Services Serverless Workloads
API Consumers
(App Users)
API Developers and
Product Managers
Application
Developers
API
Publisher
Istio
API
Publisher
Kubernetes

25. The WSO2 Platform
ENTERPRISE INTEGRATION
Low code
Integration
Streaming
Integration
Code based
Integration
IDENTITY AND ACCESS MANAGEMENT
Identity
Federation
SSO
MFA and Adaptive
Auth
10
MANAGEMENT PLANE DATA PLANE
API
Publisher
Developer
Portal
Business
Insights
API Marketplace
Microgateway API Gateway
Business Services
CONTROL PLANE
Key Manager
(STS)
Traffic
Manager
Anomaly
Detection
Microservices Legacy Services Cloud Services Serverless Workloads
API Consumers
(App Users)
API Developers and
Product Managers
Application
Developers
API
Publisher
Istio
API
Publisher
Kubernetes

26. APIs
API
Products
11

27. Make your APIs Discoverable
12
API User Portal
Tags
Catégories
Search

28. Make your APIs Easy to Use
“The Wells Fargo Gateway developer portal makes it fast
and easy for customers to integrate application programming
interfaces (APIs) that access their financial data” -
BusinessWire
13
API User Portal
Intuitive
Interfaces
Trial Run
(Sandbox)
Business
Documentation
Technical
Documentation

29. Automate your API Development Lifecycle
14
MANAGEMENT PLANE
API Publisher Developer Portal
Business Value
Reporting
CONTROL PLANE
Key Manager Traffic Manager
Anomaly
Detection
DATA PLANE
Edge APIs Process APIs System APIs
API Developer
Checks In Code Triggers
CI/CD
API Product Manager
Application User
CI/CD
Application Developer

30. Make your APIs Safe to Use
15
API Gateway, Access Control and Federation
Standard protocols and well
known channels
User convenience
Patterns, ML and AI

31. End to End API Security
API Security is much more than Authentication and Authorization!
16
API
Bot Detection
Authentication &
Authorization
Rate Limiting
Payload Scanning Payload Scanning
Data Redaction
Surveillance
Logs
AI / ML Analysis

32. Make your APIs Scale to Demand
CONSUMER DEMAND
SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND
MONOLITHIC
BUSINESS APP
ENTERPRISE
APPS
DEPARTME
NTAL APPS
SAAS APPS
PUBLIC /
PRIVATE APIS
SERVERLESS &
MICROSERVICES
1970s
|
MAINFRAME
1980s
|
IT
AWAKENING
1990s
|
INTERNET
2000s
|
MOBILE
2010s
|
IoT/AI
2020+
|
DIGITAL NATIVE
1
10
102
103
105
109
17
Scale up fast on demand
Scale down to prevent
resource wastage
Prevent systems from
overheat
API Gateways, throttling and rate limiting

33. Build an Elastic Data Plane
18
DATA PLANE
API API API API
MANAGEMENT PLANE
API Publisher Developer Portal
Business Value
Reporting
CONTROL PLANE
Key Manager Traffic Manager
Anomaly
Detection

34. Iterate and Improve your API Product
https://wso2.com/about/customers/qantas/
19
Business Value Reporting, Operational
Metrics, Developer Metrics (NPS,
community, churn)
Monitor usage and metrics
Get feedback from
developers
Innovate - New API versions,
lifecycle management and
migration of consumers

35. Build business models for your API Product
20
API Monetization and Billing
Implicit monetization
Explicit monetization
● One time pay
● Pay as you go
● Subscription based
● Revenue share
API delivery models

36. WSO2 Impulse: Strategic Consultancy
21

37. 22
“The solution particularly well suits buyers with
strategies that combine integration, APIs, and
microservices...”
A Leader in the Forrester WaveTM
:
API Management Solutions, Q3 2020
Download link: https://wso2.com/resources/analyst-reports/the-forrester-wave-api-management-solutions-q3-2020/

38. wso2.com
Thanks!
23