The document outlines the importance of APIs in enabling communication between software, emphasizing their role in open banking platforms and integration efforts. Recommendations include developing an open banking strategy, launching public APIs, and fostering innovation through app contests. Sensedia, a company specializing in API management, showcases its successful case studies and solutions for improved integration and governance.

2. Agenda
Driving forces
Open Banking Platform
API Management Case Studies
About Sensedia

3. Driving Forces

4. Pervasive
Access
Extreme
Behavior
“Big”
Context
Global-class
Delivery
The Nexus
of Forces
Source: Gartner (Jun/2012)

5. The Internet
of Things

6. APIs
Application Programming Interfaces are
the Digital Glue that enables two pieces
of software to communicate.

7. Why Companies Are Investing On APIs
1 ACCELERATE PARTNERS & CUSTOMERS INTEGRATION
2 SIMPLIFY MOBILE / CLOUD INTEGRATION
3 CREATE PLATFORM & DIGITAL ECOSYSTEMS
4 REDUCE COST & INCREASE GOVERNANCE
5 FOSTER OPEN INNOVATION

8. Open Banking
Platform

9. Recommendations:
1 Create an open banking strategy in 2014.
2
Launch one to two public Web APIs by late 2014.
Launch a customer 3 app store by 2015.

11. Open APIs

12. App Stores

13. And more…
Hackathon &
App Contest
nonBank APIs

14. A Jornada do
Comprador
As APIs estimulam parceiros a criar
Apps integrando os serviços
bancários à jornada dos usuários!

15. API Management
Case Studies
The heart of any “Open” strategy

16. Marketplace Extra.com.br
Portal com foco nos
Desenvolvedores
Onboarding Descomplicado
(de meses para semanas)
Ambiente de Sandbox
para Testes
√
√
√
Gerenciamento
Automático de Chaves
√
125 Lojas
60M Calls/mês
√

17. Open API strategy: new revenue stream
Fostering integration with ERPs, recruiting systems
and HR/recruiting companies

18. Programa de dieta utilizado por
+ de 3 milhões de usuários
APIs suportam tráfego
Mobile + Web
API Analytics para
entendimento do uso da API
100+ Milhões Calls/Mês
√
√
√
√ Ambiente AWS dedicado

19. 1 Apps criadas: 300+
2 Developers cadastrados: 800+
3 Tráfego: 32M+ chamados
4 Eleições mais transparentes!

20. About Sensedia

21. • Founded in 2007 as a spin-off from Ci&T
& Unicamp Innovation Lab.
• Deep knowledge and Innovative Technology on
SOA (Service Oriented Architecture) &
APIs (Application Programming Interfaces)
• Headquartered in Campinas, BR. Offices in São
Paulo, BR and Philadelphia, US.
• Positioned as Visionary in the Gartner Magic
Quadrant*
(*) Magic Quadrant for Integrated SOA Governance Technology Sets, 2009

22. Digital Platform Architecture

23. Plan &
Prepare
API
Management
Design
&
Build
Run &
Manage
Velocidade no onboarding de
novos parceiros / desenvolvedores
API Portal
Controle e segurança na
exposição das interfaces
API Gateway

24. Some Clients