How And When to Use Whatsapp in Email Campaigns

•Download as PPTX, PDF•

0 likes•334 views

Keynote: How And When to Use Whatsapp in Email Campaigns Whatsapp is the killer app on your mobile device for fast communicating with friends, family and small groups. In this presentation, Hessel Boschma, Channel & Email Marketing Manager, at ZIGGO, will reveal when is it appropriate to include Whatsapp in your email campaigns and how can it be done. PRESENTER Hessel Boschma, Channel & Email Marketing Manager, Ziggo @bossie_tweet

Building Customer-Centric Experiences
Across Devices & Channels
How And When to Use
Whatsapp in Email
Campaigns
Hessel C. Boschma
Digital department, Ziggo
Algarve Portugal, June 2016

15
Ziggo Email Marketing
Overview
• Marketing & Sales
• Transactional & Service
– Confirmation, (preemptive) service, fix & maintain
• Billing
• Retail support
• B2B & B2B partner support
• Specials: corporate events etc.

24
Users & volume others?
Source: expandedramblings.com

25
Email vs/and Whatsapp
• Email has the volume and the power to push a personalised b2c
message from your company to your customers.
• Whatsapp is the weapon of choice for customers for p2p
communication en closed / small groups

26
Why use Whatsapp in email?
• Mobile!
• Fast & easy to use
• Communicate 1-to-1 or to closed group ‘privat’ groups, no
social settings needed
• Platform ‘independent’ tool, not like Facebook Messenger or
Apple iMessenger and don’t need an account in the traditional
way
• It’s for free and ad free (for now)
• No inapp targetting
•- But only to use with mobile device and SIM card and internet
access

32
Email message mobile
23.362
2.384
854
# clicks
296
Do you want to be my Valentine?
Join me and together we can have
fun with the Ladies of Soul!

33
Email + messenger
+ dark social + retargetting

34
Conclusion
The use of the ‘share via Whatsapp’
functionality in emailcampaigns through
your customers gives us email
marketeers new opportunities of
extending our reach (beyond email) and
growing customer engagement.

How And When to Use Whatsapp in Email Campaigns

Create a sticky learning experience with three innovative approaches using partial gamification, formative assessment strategy to visually highlight the impact of learners’ choices and story-based learning that can be used in compliance training. For More resource on eLearning, mLearning, Blended learning solutions please visit - http://bit.ly/learning-blogs-EID About EI Design EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

How shit works: the CPU

Tomer Gabel

The beautiful thing about software engineering is that it gives you the warm and fuzzy illusion of total understanding: I control this machine because I know how it operates. This is the result of layers upon layers of successful abstractions, which hide immense sophistication and complexity. As with any abstraction, though, these sometimes leak, and that's when a good grounding in what's under the hood pays off. The second talk in this series peels a few layers of abstraction and takes a look under the hood of our "car engine", the CPU. While hardly anyone codes in assembly language anymore, your C# or JavaScript (or Scala or...) application still ends up executing machine code instructions on a processor; that is why Java has a memory model, why memory layout still matters at scale, and why you're usually free to ignore these considerations and go about your merry way. You'll come away knowing a little bit about a lot of different moving parts under the hood; after all, isn't understanding how the machine operates what this is all about? (From a talk given at BuildStuff 2016 in Vilnius, Lithuania.)

Top 5 Tips For Innovative eLearning Development - EI Design

EI Design

Innovative eLearning development featuring creative Instructional Design can be used to make learning sticky. In this article, look at tips and the leading 5 approaches that include Gamification, Interactive videos, Decision making branching simulations, Story based learning and Scenario based learning and step up your learnability quotient. Know more about Innovative eLearning Development Strategies @ http://bit.ly/EID-SlideShare-Innovative-elearning-development-Strategies EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

6 Killer Examples Of Gamification In eLearning - EI Design

EI Design

While you are convinced about adopting Gamification to create high impact learning experiences, you may have questions on where would it find the right fit. In this article, you can learn how you can see how you can use it for potentially most of your training needs. The 5 examples featured here include usage of Gamification for induction and onboarding, compliance and professional skills, soft skills and well as behavioural change programs. For More resource on Gamification in eLearning Please Visit - http://bit.ly/EID-Gamification About EI Design EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

دليل التخطيط الاستراتيجي للتدريب وقياس النتائج

Feras Al husami فراس فهد الحسامي

التدريب يجب أن يكون جزء مكمل للتخطيط، فكل مؤسسة يجب أن تحتوي خطتها الإستراتيجية على وصف التدريب والتعليم كأساس لتحقيق الأهداف . يجب أن يتم وضع مجموعة من الأهداف توفر فرص التدريب الفعال وقياس الأداء كجزء من عملية وضع الموازنة السنوية . والأكثر من ذلك يجب أن تصف وتعرف المؤسسة الموارد التي تحتاجها لتحقيق هذه الأهداف خلال خطة أداءهم السنوية، إن هذه العملية التخطيطية هي خطوة مهمة في تكامل وربط التدريب والتعليم لتحقيق أهداف المؤسسة .

Digital marketing is the best way of marketing in this modern era. Magna Marketing is a digital marketing company in Trivandrum. We are dedicated to helping businesses to achieve their marketing goals through digital marketing services. Our company was founded on the principle of providing top-notch services to our clients. We provide detailed analytics and reporting that help you understand the performance of your digital marketing campaigns. Our team will track key metrics like website traffic, conversion rates, and ROI, and use those insights to optimize your campaigns and deliver better results.In this document, a nodal study and analysis of digital marketing are done. Thank you for considering our digital marketing services. Above all, we look forward to the opportunity to work with you and help you achieve your marketing goals. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.

Digital Strategies for International Markets | Kevin Moran | IMS Marketing

Enterprise Ireland

Digital Strategies for International Markets | Kevin Moran | IMS Marketing

Eoin O Siochru

E-commerce Forum 2015: Digital Marketing Best Practice by Smart Insights

Screen Pages

10 Ecommerce Retail Trends for 2015Smart Insights

TechServe Webinar: Marketing for Where You Want to Be

ClearEdge Marketing

Putting Digital Marketing at the Centre of your International Business Strate...

Enterprise Ireland

B2B Marketing for Fintechs

Signzy

In the Fintech marketing world, you have to move fast with Web traffic, lead generation & brand awareness. But are you still wondering where to start? We’re 20 years into the era of marketing automation and digital marketing. Your marketing strategy should identify the right customers for your fintech product and services. But how? B2B marketing may seem overly complicated but a good marketing strategy makes it all easy. Yes, truly a business is said to be growing when there are numbers to prove the same. But relying ‘only’ upon metrics can sometimes be misleading. The need is to have a proper B2B marketing strategy targeting the correct audience through the correct channel.

Marketo mgtg nation adam sharp v2

CleverTouch

Digital marketing trends for 2018

Smart Insights

Visible Wireless: Grass Roots Branding and Media Planning

MediaPost

MediaPost Data & Programmatic Insider Summit - Survey Results

MediaPost

Similar to How And When to Use Whatsapp in Email Campaigns

Putting Digital Marketing at the Centre of your International Business Strat...

Enterprise Ireland

Business WhatsApp by Mcarbon

Mcarbon Tech Innovation Pvt Ltd

Putting digital marketing at the centre of your international business strategy

Enterprise Ireland

Putting digital marketing at the centre of your international business strategy

Eoin O Siochru

Putting digital marketing at the centre of your international business strate...

Enterprise Ireland

BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)

Scott Armstrong

Seamless customer experience management bucharest 26th november 2013

Ruben Spekle

We Live In a Digital World - Cool Communication Tools that won't Weigh your C...

Rosina Webb

Digital Customer Service

Rebecca Caroe

How can i use whats app for business

NotifyVisitors

MAGNA MARKETING -DIGITAL MARKETING

MAGNAMARKETING

Digital Strategies for International Markets | Kevin Moran | IMS Marketing

Enterprise Ireland

Digital Strategies for International Markets | Kevin Moran | IMS Marketing

Eoin O Siochru

E-commerce Forum 2015: Digital Marketing Best Practice by Smart Insights

Screen Pages

10 Ecommerce Retail Trends for 2015Smart Insights

TechServe Webinar: Marketing for Where You Want to Be

ClearEdge Marketing

Putting Digital Marketing at the Centre of your International Business Strate...

Enterprise Ireland

B2B Marketing for Fintechs

Signzy

Marketo mgtg nation adam sharp v2

CleverTouch

Digital marketing trends for 2018

Smart Insights

Similar to How And When to Use Whatsapp in Email Campaigns (20)

Putting Digital Marketing at the Centre of your International Business Strat...

Business WhatsApp by Mcarbon

Putting digital marketing at the centre of your international business strategy

Putting digital marketing at the centre of your international business strate...

BrainRider: B2B Pipeline Marketing "How To" Presentation With Notes (12 Slides)

Seamless customer experience management bucharest 26th november 2013

We Live In a Digital World - Cool Communication Tools that won't Weigh your C...

Digital Customer Service

How can i use whats app for business

MAGNA MARKETING -DIGITAL MARKETING

Digital Strategies for International Markets | Kevin Moran | IMS Marketing

E-commerce Forum 2015: Digital Marketing Best Practice by Smart Insights

10 Ecommerce Retail Trends for 2015

TechServe Webinar: Marketing for Where You Want to Be

Putting Digital Marketing at the Centre of your International Business Strate...

B2B Marketing for Fintechs

Marketo mgtg nation adam sharp v2

Digital marketing trends for 2018

More from MediaPost

Visible Wireless: Grass Roots Branding and Media Planning

MediaPost

MediaPost Data & Programmatic Insider Summit - Survey Results

MediaPost

Can the Past Predict the Future of CTV?

MediaPost

Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?

First-Party Data Takes The Cake In A Post-Cookie World

MediaPost

Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.

Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...

MediaPost

The Right Audience for the Job: Cadillac’s First Party Data Engine

MediaPost

The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.

Sustained Innovation Through Creativity, Technology & Data

MediaPost

Search and Performance Insider Summit - Survey Results

MediaPost

Reaching Buyers Without Cookies

MediaPost

Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.

Cookie Apocalypse!!!

MediaPost

Leveraging Performance Video on Amazon

MediaPost

MediaPost Publishing Insider Summit Survey

MediaPost

When Less is More: Building a Successful Advertising Business from a Subscrip...

MediaPost

In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.

What Do First Party Data and Golf Have In Common?

MediaPost

Turning Customers Into Fans: Church’s New Social Media Playbook

MediaPost

As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.

Restaurant Customer Engagement: The Path to Personalization

MediaPost

Delivery & Streaming, the Ultimate Experience with Roku

MediaPost

Focus Brands’ Licensing Calculus

MediaPost

Three Tips to Maximize Creative Asset Efficiency

MediaPost

Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.

The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers

MediaPost

The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.

More from MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning

MediaPost Data & Programmatic Insider Summit - Survey Results

Can the Past Predict the Future of CTV?

First-Party Data Takes The Cake In A Post-Cookie World

Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...

The Right Audience for the Job: Cadillac’s First Party Data Engine

Sustained Innovation Through Creativity, Technology & Data

Search and Performance Insider Summit - Survey Results

Reaching Buyers Without Cookies

Cookie Apocalypse!!!

Leveraging Performance Video on Amazon

MediaPost Publishing Insider Summit Survey

When Less is More: Building a Successful Advertising Business from a Subscrip...

What Do First Party Data and Golf Have In Common?

Turning Customers Into Fans: Church’s New Social Media Playbook

Restaurant Customer Engagement: The Path to Personalization

Delivery & Streaming, the Ultimate Experience with Roku

Focus Brands’ Licensing Calculus

Three Tips to Maximize Creative Asset Efficiency

The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Training In Bangalore

Honey385968

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Checkout Abandonment - CRO School by Mailmodo

saba771143

Fear of abandonment’ means a whole different thing in eCommerce. Because the loss is tangible. And felt right in your pocket. But that also means there are real things you could fix. One of the final stages of shopping abandonment occurs is the checkout page. Which means it impacts your bottom line directly. So here’s a rundown of: → Reasons shoppers abandon the checkout process → How other brands cope with these issues → Actionables to fix your checkout flow Do it right, and you’ll feel the change in your revenue. This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store. Sign up for CRO School and get these insights right in your inbox (Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare ) #ecommerce #cro #cart #abandonement #checkout #email #course #conversion

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

FullSail: HOF - Presentation Phil Pallen

travisomalana

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

How to Make Your Trade Show Booth Interactive

Blue Atlas Marketing

Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Digital Marketing Training In Bangalore

Generative AI - Unleash Creative Opportunity - Peter Weltman

Grow Your Business Online: Introduction to Digital Marketing

Checkout Abandonment - CRO School by Mailmodo

Digital Marketing Trends - Experts Insights on How

The Good the Bad and The Ugly of Marketing Measurement

FullSail: HOF - Presentation Phil Pallen

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

Gokila digital marketing| consultant| Coimbatore

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Email Marketing Master Class - Chris Ferris

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

How to Make Your Trade Show Booth Interactive

De-risk Your Digital Evolution - Hannah Grap

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

How And When to Use Whatsapp in Email Campaigns

2. 1

3. Building Customer-Centric Experiences Across Devices & Channels How And When to Use Whatsapp in Email Campaigns Hessel C. Boschma Digital department, Ziggo Algarve Portugal, June 2016

4. 3 1. Who is this? 2. Profile Ziggo & Liberty Global 3. Overview Ziggo email marketing 4. What’s up with Whatsapp in e-mail? 5. Growth of Whatsapp 6. When to apply Whatsapp 7. Case: How to apply Whatsapp Content

5. 4

6. 5

7. 6 Liberty Global & Ziggo

8. 7

9. 8

10. 9 Liberty Global figures

11.

12. 11

13. 12

14. 13

15. 14

16. 15 Ziggo Email Marketing Overview • Marketing & Sales • Transactional & Service – Confirmation, (preemptive) service, fix & maintain • Billing • Retail support • B2B & B2B partner support • Specials: corporate events etc.

17. 17 Email channel integration

18. 18

19. 19

20. 20 More Ziggo then you can eat

21. 21

22. 22 And Whatsapp?

23. 23 Whatsapp figures

24. 24 Users & volume others? Source: expandedramblings.com

25. 25 Email vs/and Whatsapp • Email has the volume and the power to push a personalised b2c message from your company to your customers. • Whatsapp is the weapon of choice for customers for p2p communication en closed / small groups

26. 26 Why use Whatsapp in email? • Mobile! • Fast & easy to use • Communicate 1-to-1 or to closed group ‘privat’ groups, no social settings needed • Platform ‘independent’ tool, not like Facebook Messenger or Apple iMessenger and don’t need an account in the traditional way • It’s for free and ad free (for now) • No inapp targetting •- But only to use with mobile device and SIM card and internet access

27. 29

28. 30

29. 31 E-mail message

30. 32 Email message mobile 23.362 2.384 854 # clicks 296 Do you want to be my Valentine? Join me and together we can have fun with the Ladies of Soul!

31. 33 Email + messenger + dark social + retargetting

32. 34 Conclusion The use of the ‘share via Whatsapp’ functionality in emailcampaigns through your customers gives us email marketeers new opportunities of extending our reach (beyond email) and growing customer engagement.

Editor's Notes

http://about.virginmedia.com/press-release/9521/virgin-media-and-southampton-football-club-announce-three-year-partnership
Ziggo omzet 2015: 2,5 billion
Quadplay, broadband, stated in May 2008.
Ziggo omzet 2015: 2,5 billion
–silos- ;-)
HORIZON LINK https://itunes.apple.com/nl/app/horizon-go/id549148968?mt=8&v0=WWW-EUNL-ITSTOP100-FREEAPPS&l=en&ign-mpt=uo%3D4
https://www.ziggo.nl/kabel/meer-dan-je-op-kan/?CMP=dm&intcmp=meerdanjeopkan
http://www.marketingfacts.nl/berichten/de-toekomst-van-whatsapp-en-facebook-messenger
http://www.marketingfacts.nl/berichten/de-toekomst-van-whatsapp-en-facebook-messenger
http://www.statista.com/statistics/417295/facebook-messenger-monthly-active-users/ http://www.businessinsider.com/wechat-breaks-700-million-monthly-active-users-2016-4?IR=T http://expandedramblings.com/index https://www.linkedin.com/pulse/watch-out-facebook-messenger-apples-imessage-just-got-karol-severin?trk=v-feed&trk=hp-feed-article-title-share 24-6: toevoegen Snappchat, Tizen en iOS
What if you combine the power of these two?
Forward mail, SMS or X-messenger Whatsapp is ‘weapon of choice’ for consumers for fast and easy sharing a message in a small group or personal message
https://www.blinker.nl/blog/email-marketing-hoe-deel-je-artikelen-via-whatsapp
https://www.blinker.nl/blog/email-marketing-hoe-deel-je-artikelen-via-whatsapp
http://ziggo.ziggo.mailplus.nl/archief/mailing-398005-1.html
B2b case: http://ziggo.e4.mailplus.nl/archief/mailing-504126264.html
Next steps: Tagging of links in direct message messages through dark social tagging

How And When to Use Whatsapp in Email Campaigns

Recommended

Recommended

More Related Content

Similar to How And When to Use Whatsapp in Email Campaigns

Similar to How And When to Use Whatsapp in Email Campaigns (20)

More from MediaPost

More from MediaPost (20)

Recently uploaded

Recently uploaded (20)

How And When to Use Whatsapp in Email Campaigns

Editor's Notes