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Hotel
            Reputation
            Action Plan

Géraldine Cartier
Charlotte Blancard
Miguel Medeiros
Guillaume Chabrier
Operations
The hotel: W   Residences Verbier
Opening: december 2013
Actions
Already existing customers monitoring about tendencies and W hotels
reputation
Monitoring the existing competitors
Public relation + Marketing
Direct communication on W hotels website
Organising events in W hotels and create the buzz around those
events
Display a large wall picture on the lobby of all 68 W hotels in
order to attract already existing customers of W hotels
Post youtube videos
Create Facebook, Twitter, Instagram and Foursquare accounts
UGC
Display a large wall picture on the lobby of all 68 W hotels.
Customers will be invited to scan the picture (like for net a
porter.com) and will be directly linked to a video of W
Verbier and of a skier. By scanning the picture they will also
receive a discount in future bookings at the W Verbier.
Furthermore, by sharing the picture on social networks, they
will receive a free drink at the W hotel’s bar in which they
are actually staying.
Organising a picture contest in which customers will have to
post, either on their instagram or facebook pages, the best «
party and ski » picture in order to win a free stay at the W
hotel Verbier.
While opening!


Organising an opening party, inviting stars like
Lenny Kravitz, C2C and David Guetta, also invite
opinion leaders to create content and relay the
information on the web, create press releases.
The aim is also to generate content from people
invited to this event in order to flood the web
with content to improve our visibility.

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Hotel reputation action plan

  • 1. Hotel Reputation Action Plan Géraldine Cartier Charlotte Blancard Miguel Medeiros Guillaume Chabrier
  • 2. Operations The hotel: W Residences Verbier Opening: december 2013 Actions Already existing customers monitoring about tendencies and W hotels reputation Monitoring the existing competitors
  • 3. Public relation + Marketing Direct communication on W hotels website Organising events in W hotels and create the buzz around those events Display a large wall picture on the lobby of all 68 W hotels in order to attract already existing customers of W hotels Post youtube videos Create Facebook, Twitter, Instagram and Foursquare accounts
  • 4. UGC Display a large wall picture on the lobby of all 68 W hotels. Customers will be invited to scan the picture (like for net a porter.com) and will be directly linked to a video of W Verbier and of a skier. By scanning the picture they will also receive a discount in future bookings at the W Verbier. Furthermore, by sharing the picture on social networks, they will receive a free drink at the W hotel’s bar in which they are actually staying. Organising a picture contest in which customers will have to post, either on their instagram or facebook pages, the best « party and ski » picture in order to win a free stay at the W hotel Verbier.
  • 5. While opening! Organising an opening party, inviting stars like Lenny Kravitz, C2C and David Guetta, also invite opinion leaders to create content and relay the information on the web, create press releases. The aim is also to generate content from people invited to this event in order to flood the web with content to improve our visibility.