Golazzos > Apps.co Demo Day in Bogota, GOAP LatAm 2013

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Golazzos > Apps.co Demo Day in Bogota, GOAP LatAm 2013

  1. 1. Online social gaming & betting platform for soccer fanatics EASY SOCIAL SECURE PROFITABLE FUN
  2. 2. PLAY & BET IN SOCCER CHALLENGING YOUR FRIENDS The Concept Is Easy Golazzo$ 2.0
  3. 3. In “My Predictions” Play Real Money or Fake Money we call “Pezzo$”
  4. 4. In “The Challenge” You Challenge your Friends to Game Scores
  5. 5. In “The Stadium” You Share your Passion for Soccer with your Friends
  6. 6. In “The Results” You know who won and who got humiliated
  7. 7. “My Profile” You see your performance and we challenge you to complete 15 Levels using “Gamification”
  8. 8. Level 1- Soccer SchoolGamification
  9. 9. Level 15- Global LeyendGamification
  10. 10. We Enable Players to “Do Good” By donating “at will”their winnings to causes & charities related to Health & Fitness
  11. 11. We have developed mathematical models that… • Zero Financial Risk for Golazzo$ • A minimum return to Players. • Promotes fans to challenge their friends.
  12. 12. 50M+Fanátics* US 4.5 B This is a huge market….. Market growth since 2008**42% 3.1M+13M+ PeruMexico Colombia 5.6M+ Target Markets* *Target Market calculated based based on Facebook Market Sizing Tool (>18 yrs, Country, Soccer Fans) **KPMG Study: Online Gambling
  13. 13. …and we are different since we combine Betting, Social & Gamification… APUES TAS SOCIAL GAMING Monetization Viral Growth Fun
  14. 14. Today VIRAL PAID .We have adopted a FREE MIUM COMISSION IN EVERY BET 10% - 20% 1400+ Q1 2013 Golazzo$ 1.0 Launch CRITICAL MASS Q4 2013 FREE México Perú Golazzo$ 2.0 4000+ model
  15. 15. 217.000 Players Play 3 Times X Month Average of $15 dolares $USD 85 Million Of Gross Revenue… (USD) TOTAL Soccer Fans in Facebook (MX,CO,PE) 21.700.000 Penetration 5% Registered Users 1,085,,000 Conversion to Paid Players 20% Paid Players 217,000 # of Scores played in yr. (3 bet/month) 36 Annual Bets 5,663,700 Average Bet Size $USD 15 Gross Bet Revenue $US 85 M Net Bet Revenue (15%) $US 12.7 M High Revenue Potential…
  16. 16. …We launched Golazzo$ 1.0 as an MVP…
  17. 17. 5000+Bets 4000+USERS 40,000+UNIQUE VISITORS We validated 3 important assumptions… 1. There is demand…. 2. Players Registered…. 3. Players have placed….
  18. 18. Antonio Faillace CoFounder/CEO Andrés Yepes CoFounder/Lead Developer … This is our team…. -BS Engineering Universidad de los Andes -MBA Georgetown University -MIT Sloan School B.S. Computer Science Universidad de los Andes • 20+ Years of Prof Experience • 4 Tech Start-Ups in Boston, MA • 2 MNC’s – Exxon & Hewlett Packard • Advisor to President Santos Strategy in Innovation and Entrepreneurship • Arquitect of Innpulsa Colombia • Ruby Expert • Passionate for Soccer • Chess Champion Partner@Alta Ventures Advent Corporation McKinsey & Co Diego Serebrisky Lead Advisor/Investor -BS Engineering Universidad Simon Bolivar -MIT Sloan School
  19. 19. $500 K - $1 Million USD • Product Development • Marketing and Advertising • G&A Funding Round… …We invite you to bet on Golazzo$
  20. 20. If you are interested contact us: Antonio Faillace - CEO antonio@golazzos.com Diego Serebrisky – Lead Investor serebrisky@gmail.com
  21. 21. Back-Up Slides .
  22. 22. Market Penetration has been determined by the regulatory viability.. Estrategia *Concepto Jurídico de Abogado Experto Carlos Fonseca del International Masters of Gaming Law” Peru Mexico Colombia Operate OffShore Alliance With a Local Permit Holder Create a UserBase Government is working on regulating 2H 2013. **Reglamento de la Ley Federal de Juegos y Sorteos ***Artículo 6 – Toda la responsabilidad frente a las autoridades es del permisionario autorizado culo 38 de la Ley 643 de 2001
  23. 23. Step 1- Select your Game And it works in 3 Steps….
  24. 24. Step 2- Select your Score
  25. 25. Step 3 – Share with your Friends
  26. 26. Question Objetive Recurrencia The Players Return? Active Users>30% Viralidad Apuesta Reales Pagas Users Invite their friends? Users make real Money Bets? Enable Real Money Bets Viral Coefficient > 2 With Golazzo$ 2.0 we have the following objetives…
  27. 27. …This are our “business drivers” and financial proyections… REVENUE DRIVERS Year 1 Year 2 Year 3 Year 4 Year 5 Soccer Fans in Facebook 16,000,000 21,700,000 21,700,000 21,700,000 21,700,000 End of Year Penetration* 0.30% 0.50% 1.50% 2.00% 5.00% Registered Users End of Year 48,000 108,500 325,500 434,000 1,085,000 Paid Players End of Year 9,600 21,700 65,100 86,800 217,000 # of Bets 172,800 637,980 1,627,500 2,766,750 5,663,700 GROSS BET REVENUE $ 2,592,000 $ 9,569,700 $ 24,412,500 $ 41,501,250 $ 84,955,500 TOTAL NET REVENUE $ 388,800 $ 1,435,455 $ 3,661,875 $ 6,225,188 $ 12,743,325 OPERATING EXPENSES Year 1 Year 2 Year 3 Year 4 Year 5 Sales & Marketing $ 96,000 $ 126,500 $ 316,000 $ 257,000 $ 873,750 Product Development $ 151,000 $ 169,000 $ 278,000 $ 496,000 $ 764,000 General & Admin $ 470,400 $ 1,094,578 $ 2,264,315 $ 3,610,978 $ 6,944,804 TOTAL OPERATING EXPENSES $717,400.0 $1,390,078 $2,858,315 $4,363,978 $8,582,554 EBITDA $ (328,600) $ 45,378 $ 803,560 $ 1,861,210 $ 4,160,771 Profit Margin -85% 3% 22% 30% 33%
  28. 28. ….additionally we have a dynamic returns model for players … Retorno Asegurado 3.8X Minimum Retun= 2X 2X 3X 4X Game Start Game -3 Days Playing 50,000 Peso$ Initial Return 2X Game -2 Days Game -1 Day The more you Challenge = Higher Returns

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