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Bruce Friend AAA 2016

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Bruce Friend AAA 2016

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Is MR ready to “Unleash a New Reality”?

“Final Fantasy: The Spirits within”, released in 2001, was the first photorealistic computer-animated feature film. It now holds a place as one of the 5 biggest box office bombs in history, losing approximately $100M USD and leading to the demise of Square Pictures. Not quite the new reality that Columbia Pictures was hoping to unleash when they chose the tagline “Unleash a New Reality”.

Is MR ready to “Unleash a New Reality”?

“Final Fantasy: The Spirits within”, released in 2001, was the first photorealistic computer-animated feature film. It now holds a place as one of the 5 biggest box office bombs in history, losing approximately $100M USD and leading to the demise of Square Pictures. Not quite the new reality that Columbia Pictures was hoping to unleash when they chose the tagline “Unleash a New Reality”.

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Bruce Friend AAA 2016

  1. 1. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   Bruce  B.  Friend   MARU/VCR&C       18  August  2016   Is  MR  ready  to     “Unleash  a  New  Reality”?    
  2. 2. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   Agility,  AutomaLon  and  AI   Agility  –  “always  on,”  plaCorm-­‐based,  longitudinal     AutomaLon  –  integrated,  real-­‐Hme  data  collecHon   ResulLng  in:   –  Faster  analyHcs,  forecasHng,  predicHons   –  Yielding  cost  and  Hme  efficiencies   –  “Building  a  smarter  planet”     …But  this  is  not  ArLficial  Intelligence  (AI)   AI  is  machine  simulaHon  of  human  behavior  
  3. 3. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   AI  will  have  profound  implicaHons  on  our  future   • As  researchers,  we  need  to  be  thinking  about   these  implicaHons  now       • Specifically,     –  DisrupHon   –  ExploitaHon   –  Our  evolving  role  /  posiHon   Here  are  some  predicHons  that  will  affect  MR  
  4. 4. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   By  the  late  2010s:     • Glasses  beam  images  directly  onto  reHna     • Ten  terabytes  of  compuHng  power  cost  only  $1,000   • Internet  of  Things  becomes  Internet  of  everything  (IoE)   On  the  Internet  of  Everything,  Qualcomm  says:   “When  smart  things  everywhere  are  connected     together,  we  will  be  able  to  do  more  and  be  more…     …enabling  a  ‘digital  sixth  sense’  ”    
  5. 5. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   By  the  2020s:   • Nanobots  will  begin  curing  most  diseases   • Normal  human  eaHng  can  be  replaced  by  nanosystems     • Self-­‐driving  cars  begin  to  take  over  the  roads   • Telescopes  reveals  insights  into  dark  maber  and  energy   • The  “Turing  Test”  is  obsolete  
  6. 6. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   By  the  2030s:     • Virtual  reality  will  feel  100%  real   • Fossil  fuels  will  be  obsolete   • Life  expectancy  of  150  years     • Robots  indisHnguishable  from  humans   • No  need  to  learn  a  second  language   • Upload  mind  to  the  cloud  by  year  2039  
  7. 7. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   By  the  2040s:     • Non-­‐biological  intelligence  dwarfs  biological  intel   • Nanotech  foglets  able  to  make  food  out  of  thin  air   • Ability  to  create  any  object  in  physical  world   • Virtual  telepathy  is  how  we  communicate   • “Time,”  not  “Money,”  is  the  new  monetary  currency  
  8. 8. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI  Sci-­‐Fi  Movies  will  soon  be  Science  Fact!   By  2050:   • We  will  mulHply  our  intelligence  a  billion-­‐fold   • Humans  transcend  biology   • And  become  one  with  the  machine!  
  9. 9. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   The  Usual  Suspects  
  10. 10. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   Were  we  ready  for  Final  Fantasy:  The  Spirits  Within?   • Final  Fantasy:  The  Spirits  Within  was  released  15  years  ago!   • First  100%  CGI-­‐based,  photorealisHc  “human”  feature  film     • Remains  the  most  expensive  video  game-­‐inspired  film  to   date   • It  took  200  coders  over  4  years  to  render  all  141,964  frames     • Aki  Ross  was  to  be  the  first  photo-­‐realisHc  CGI-­‐animated   actress   • Film  was  praised  for  the  realism  of  the  CGI-­‐animated   characters   • Debuted  to  mixed  criHcal  recepHon,  only  grossed  $85MM     • SHll  one  of  the  ten  biggest  box  office  bombs  of  all  Hme  
  11. 11. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   And  are  we  ready  for  AI?   So,  why  did  Final  Fantasy:  The  Spirits  Within  fail  so     miserably…and  what  can  we  learn  from  this?     Sony  Pictures  spent  half  a  million  dollars  on  research  to  find   out  why…and  here  is  what  we  learned:   •  The  movie  “looked”  amazing   •  It  didn’t  connect  emoHonally  with  viewers   •  Actors  looked,  acted  and  sounded  real,  but  sHll  weren’t  human   •  Actors  felt  too  arHficial,  even  creepy,  for  the  audience  to  care   The  moral  of  this  story  is:   •  Just  because  technology  CAN  enable  us  to  do  something…   •  It  doesn’t  mean  we  should  do  it  or  that  it’s  even  the  right  thing  to  do   •  And  it’s  sHll  decades  away  from  emulaHng  or  replacing  us  humans    
  12. 12. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   AI’s  Role  In  The  EvoluLon  of  MR   •  ConHnue  to  use  technology  to  create,  collect  and  deliver  informaHon  and  intelligence     •  But,  don’t  lose  sight  that  it  sHll  takes  human  beings  to  understand  human  beings   •  There  will  always  be  a  “human”  arHsHc,  emoHonal  component  to  generaHng  insights  and   knowledge  from  data  that  machines  simply  can’t  emulate…  
  13. 13. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   The  End  
  14. 14. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   The  End?  
  15. 15. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   Thank  You!     Bruce  B.  Friend   bruce.friend@maruvcrc.com   (310)  570-­‐7737  
  16. 16. Bruce  B.  Friend  –  NewMR  Webinar   President  of  Media  &  Entertainment,  MARU/VCR&C,  2016   Q  &  A   Ray  Poynter   The  Future  Place   Bruce  B.  Friend   MARU/VCR&C  

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