Short overview into Social Media for hostel owners presented at a Hostelworld International Web Reservations Conference in Berlin 2009.

1. Web Reservations
International
Conference Berlin
www.hostelworld.com Ltd., June 18th 2009

2. Agenda
· Who? · What‘s next?
· What‘s Social Media? · Discussion
· Why should we use it? · Contact Data
· Examples
· Tools – what do we
need?
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3. Who?

4. Oliver Berger
· COO and Co-Founder
Tags: Speaker, Evangelist, Metadata
· one of the first XING Ambassadors
announced, brand promotion as a gatekeeper
to build reputation and success for XING
· Spokesperson of German Social Media
Association
· 15 years of professional experience
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5. 13. Stock Online Relations
· 13. Stock is an agency which specializes in
online relations:
· synthesis of classic PR and social media
· social media marketing, Web 2.0 in the
enterprise, analysis of online penetration and
the conception and implementation of online
marketing activities as well as SEO/SEM
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6. Key Competences
· Social Media
· Blogs and Microblogging Services
· Community Building
· Community Management
· Social Media Marketing
· Social Network Marketing
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7. AG Social Media e.V.
Mission Statement
· Research in the field of social media
· Lobbyism
http://ag-sm.de/wiki/index.php/
Mission_Statement
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8. Social Media?

9. http://www.youtube.com/
watch?v=MpIOClX1jPE
„Social Media in plain english“ by the
CommonCraft Show (3:48)
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10. Why use it?

11. Why use Social Media?
· to engange customers in conversations
· to empower your guests to start a dialogue
· to help others in becoming a brand
ambassador for you
· to make it more easy to listen to what your
customers are saying
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12. Examples
· Rating platforms (Qype.com, tripadvisor.de)
· Microblogging services (Twitter.com)
· Media channels (flickr.com, youtube)
· Social Bookmarking (del.icio.us, Mr. Wong)
· Social Networking (Facebook, XING)
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21. What do you need?

22. Tools
“The people formerly known as the
audience.” Jay Rosen, NYU
· Know your audience. Use site statistics
(Google Analytics, eTracker).
· Listen to your audience. Use multiple
channels (see earlier examples).
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24. What‘s next?

25. Next Steps
· Know your audience. Use site statistics
(Google Analytics, eTracker).
· Listen to your audience. Use multiple
channels (see earlier examples).
· Aggregate your content and let others find
it, use it.
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27. Discussion

28. Contact
· 13. Stock Online Relations GmbH & Co. KG
Oliver Berger
Twitter: @OliverBerger
E-Mail: oliver.berger@13stock.de
Mobil: 0178 – 3999 773
Blog: http://blog.13stock.de
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