The document outlines the agenda and key themes of an international conference on web reservations and social media, featuring Oliver Berger as a speaker. It covers the importance of social media in engaging customers, building community, and enhancing brand reputation, along with tools and next steps for implementation. Key examples of social media platforms and techniques are discussed, emphasizing the need to understand and listen to the audience.

1. Web Reservations
International
Conference Berlin
www.hostelworld.com Ltd., June 18th 2009

2. Agenda
· Who? · What‘s next?
· What‘s Social Media? · Discussion
· Why should we use it? · Contact Data
· Examples
· Tools – what do we
need?
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3. Who?

4. Oliver Berger
· COO and Co-Founder
Tags: Speaker, Evangelist, Metadata
· one of the first XING Ambassadors
announced, brand promotion as a gatekeeper
to build reputation and success for XING
· Spokesperson of German Social Media
Association
· 15 years of professional experience
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5. 13. Stock Online Relations
· 13. Stock is an agency which specializes in
online relations:
· synthesis of classic PR and social media
· social media marketing, Web 2.0 in the
enterprise, analysis of online penetration and
the conception and implementation of online
marketing activities as well as SEO/SEM
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6. Key Competences
· Social Media
· Blogs and Microblogging Services
· Community Building
· Community Management
· Social Media Marketing
· Social Network Marketing
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7. AG Social Media e.V.
Mission Statement
· Research in the field of social media
· Lobbyism
http://ag-sm.de/wiki/index.php/
Mission_Statement
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8. Social Media?

9. http://www.youtube.com/
watch?v=MpIOClX1jPE
„Social Media in plain english“ by the
CommonCraft Show (3:48)
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10. Why use it?

11. Why use Social Media?
· to engange customers in conversations
· to empower your guests to start a dialogue
· to help others in becoming a brand
ambassador for you
· to make it more easy to listen to what your
customers are saying
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12. Examples
· Rating platforms (Qype.com, tripadvisor.de)
· Microblogging services (Twitter.com)
· Media channels (flickr.com, youtube)
· Social Bookmarking (del.icio.us, Mr. Wong)
· Social Networking (Facebook, XING)
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21. What do you need?

22. Tools
“The people formerly known as the
audience.” Jay Rosen, NYU
· Know your audience. Use site statistics
(Google Analytics, eTracker).
· Listen to your audience. Use multiple
channels (see earlier examples).
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24. What‘s next?

25. Next Steps
· Know your audience. Use site statistics
(Google Analytics, eTracker).
· Listen to your audience. Use multiple
channels (see earlier examples).
· Aggregate your content and let others find
it, use it.
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27. Discussion

28. Contact
· 13. Stock Online Relations GmbH & Co. KG
Oliver Berger
Twitter: @OliverBerger
E-Mail: oliver.berger@13stock.de
Mobil: 0178 – 3999 773
Blog: http://blog.13stock.de
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