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Web Reservations
     International
Conference Berlin
www.hostelworld.com Ltd., June 18th 2009
Agenda
· Who?                  · What‘s next?
· What‘s Social Media? · Discussion
· Why should we use it? · Contact Data
· Examples
· Tools – what do we
 need?


                                         2
Who?
Oliver Berger
· COO and Co-Founder
 Tags: Speaker, Evangelist, Metadata

· one of the first XING Ambassadors
 announced, brand promotion as a gatekeeper
 to build reputation and success for XING
· Spokesperson of German Social Media
 Association
· 15 years of professional experience
                                              4
13. Stock Online Relations
· 13. Stock is an agency which specializes in
 online relations:
· synthesis of classic PR and social media
· social media marketing, Web 2.0 in the
 enterprise, analysis of online penetration and
 the conception and implementation of online
 marketing activities as well as SEO/SEM


                                                  5
Key Competences
· Social Media
· Blogs and Microblogging Services
· Community Building
· Community Management
· Social Media Marketing
· Social Network Marketing
                                     6
AG Social Media e.V.
Mission Statement
· Research in the field of social media
· Lobbyism
        http://ag-sm.de/wiki/index.php/
               Mission_Statement



                                          7
Social Media?
http://www.youtube.com/
      watch?v=MpIOClX1jPE




„Social Media in plain english“ by the
     CommonCraft Show (3:48)
                                         9
Why use it?
Why use Social Media?
· to engange customers in conversations
· to empower your guests to start a dialogue
· to help others in becoming a brand
 ambassador for you
· to make it more easy to listen to what your
 customers are saying


                                                11
Examples
· Rating platforms (Qype.com, tripadvisor.de)
· Microblogging services (Twitter.com)
· Media channels (flickr.com, youtube)
· Social Bookmarking (del.icio.us, Mr. Wong)
· Social Networking (Facebook, XING)

                                                12
What do you need?
Tools
     “The people formerly known as the
         audience.” Jay Rosen, NYU
· Know your audience. Use site statistics
 (Google Analytics, eTracker).
· Listen to your audience. Use multiple
 channels (see earlier examples).


                                            22
What‘s next?
Next Steps
· Know your audience. Use site statistics
 (Google Analytics, eTracker).
· Listen to your audience. Use multiple
 channels (see earlier examples).
· Aggregate your content and let others find
 it, use it.


                                               25
Discussion
Contact
· 13. Stock Online Relations GmbH & Co. KG
 Oliver Berger

 Twitter: @OliverBerger
 E-Mail: oliver.berger@13stock.de
 Mobil: 0178 – 3999 773

 Blog: http://blog.13stock.de




                                             28

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Hostelworld International Web Reservation Conference

  • 1. Web Reservations International Conference Berlin www.hostelworld.com Ltd., June 18th 2009
  • 2. Agenda · Who? · What‘s next? · What‘s Social Media? · Discussion · Why should we use it? · Contact Data · Examples · Tools – what do we need? 2
  • 4. Oliver Berger · COO and Co-Founder Tags: Speaker, Evangelist, Metadata · one of the first XING Ambassadors announced, brand promotion as a gatekeeper to build reputation and success for XING · Spokesperson of German Social Media Association · 15 years of professional experience 4
  • 5. 13. Stock Online Relations · 13. Stock is an agency which specializes in online relations: · synthesis of classic PR and social media · social media marketing, Web 2.0 in the enterprise, analysis of online penetration and the conception and implementation of online marketing activities as well as SEO/SEM 5
  • 6. Key Competences · Social Media · Blogs and Microblogging Services · Community Building · Community Management · Social Media Marketing · Social Network Marketing 6
  • 7. AG Social Media e.V. Mission Statement · Research in the field of social media · Lobbyism http://ag-sm.de/wiki/index.php/ Mission_Statement 7
  • 9. http://www.youtube.com/ watch?v=MpIOClX1jPE „Social Media in plain english“ by the CommonCraft Show (3:48) 9
  • 11. Why use Social Media? · to engange customers in conversations · to empower your guests to start a dialogue · to help others in becoming a brand ambassador for you · to make it more easy to listen to what your customers are saying 11
  • 12. Examples · Rating platforms (Qype.com, tripadvisor.de) · Microblogging services (Twitter.com) · Media channels (flickr.com, youtube) · Social Bookmarking (del.icio.us, Mr. Wong) · Social Networking (Facebook, XING) 12
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. What do you need?
  • 22. Tools “The people formerly known as the audience.” Jay Rosen, NYU · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). 22
  • 23.
  • 25. Next Steps · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). · Aggregate your content and let others find it, use it. 25
  • 26.
  • 28. Contact · 13. Stock Online Relations GmbH & Co. KG Oliver Berger Twitter: @OliverBerger E-Mail: oliver.berger@13stock.de Mobil: 0178 – 3999 773 Blog: http://blog.13stock.de 28