Hospitality Management Studies credit: https://academiapapers.net

1. WELCOME TO THE PRESENTATION
ON
HOSPITALITY MANAGEMENT STUDIES

2.  Introduction
 Business Development at Hilton International
 Business Management at Hilton International
 Recommendation for Hilton International
 Conclusion
 References

3.  The service industry is offer services and satisfy guests in order to gain profit through verities of sector in this industry.
 These include the Hotels, restaurants, Private Clubs, Managed Food service, event planning tourism and related business.
For this case the context of Hotel industry will be carried out.
 Hospitality Management is considered to be the assessment and situation and then plan out strategic reforms to better the
quality of the hotel business.
 It also identifies the quality that this industry requires and the proper impression that it can offer to improve the performance
throughout the industry.
 Therefore, this presentation will undertake several assessment and evaluation which will ensure a better response to
analyze and justify the result for the decision making and application.

4.  Identifying business development for Hilton Hotel: The activities of
pursuing strategic opportunities for the goals and objectives of Hilton
Hotel is known as Business development for the organization (Brody,
2016). These activities include the Sales, Marketing, Project
Management, Vendor Management, Networking, negotiations,
partnerships, cost savings and other associated with the objectives and
implication. Hilton Hotel applies these strategies in a particular way that
separates its operation from the competitors
 Prospecting: phone calls leads and meetings are one of the important
part of the business development of Hilton Hotel and these can be
utilized for the achievement of the objectives and strategic goals for
the organization (Reid and Bojanic, 2015).
 Networking: under this consideration the factors for the actions
include the events, referrals, conversations, LinkedIn contacts
 Awareness: Hilton Hotel paves the way of any boundary through
these approaches including the Email blasts, Articles and webinars
(Hayes and Ninemeier, 2016).
 Source: (Spicer, 2012)

5.  Marketing of Hilton Hotel: this approach involves promotion and
advertising aiming towards successful sale of services and products
offered by the organization (Saarinen, 2016). Under the business
development approach several areas such as marketing budget,
strategies and execution are being carried out.
 Customer Awareness: This ensures a better response to the core
consideration for developing awareness for the products or services that it
offers in the long term practice and output.
 Brand Awareness: Developing more plans to promote and sustain the brand
in a practical manner. These will help to gain a competitive implication for
the operations.
 Strategic Initiatives and partnerships: Taking the key idea and
implications under consideration taking different initiatives and
partnership among the organizations can help to gain more
competitive implication for the organization (Cai, Gartner and
Munar, 2015)
 Purchase Intention: these enables to determine the key intention for the
purchase of the service and products.
 Customer Loyalty: Determining the key objectives these will help to sustain
in the market in the long run. Each of these can help to go through a quality
consideration for the operations.
 Source: (Chen, 2017)

6.  Ansoff growth Matrix for Hilton Hotel: When it comes to developing
business for Hilton Hotel it is important to address that there are two major
areas where these can be carried out. These are being addressed below:
 Market penetration: Based on the nature and application for the market
Hilton Hotel can offer with new products or services to an existing market
and these are one of the important approach for the organization.
 Product Development: To address with proper market positioning it is
important to assure new products are developed and offered for the long
term output and implication (Cai, Gartner and Munar, 2015).
 Market Development: Under this approach organizations take the new
market and develop its brand through offering high quality low cost product.
Hilton Hotel offers such offers to the customers taking the key areas of
market development and application (Saarinen, 2016).
 Diversification: Taking the key aspects and implication for the
diversification the idea and implication for the diverse market can be
considered and utilized in an effective manner. Hilton Hotel applies this
through a practical approach (Chen, 2017).
 Source: (Chen, 2017)

7.  Business Objectives: The coordination of the activities of Business for
Hilton Hotel can be identified as the Business Management of Hilton
Hotel. These include the organizing, planning, controlling, directing an
organization’s resources in order to achieve the objectives. Hilton Hotel
follows these action in a way that represents the moral and practical
value for the organization in the long run (Buckley, 2016). These are
being carried out through specifying and attributing people with expertise
in it.
 Application of Hilton Hotel: According to the nature and implication
this can be carried out and planned focusing on the necessary
standards and implication where the objectives are achieved through
the proper maintenance of the strategies and implication.
 Devising Actions: To be able to utilize and demonstrate a key
understanding the implication and evaluation for the market is being
derived focusing on the management, control and processes
associated with the operations (Cai, Gartner and Munar, 2015).
 Source: (Hall, Kirkpatrick and Mitchell, 2017)

8.  Business Management of Hilton Hotel: Hilton Hotel applies the
business management following a set of actions that can help to gain
competency over time. These are associated with the quality
implications and evaluation for maximizing the benefit for the
performance and evaluation(Buckley, 2016). Hilton Hotel addresses
the best possible remark for the performance and these are being
employed through the necessary practices and implication of
Strategy, marketing, finance, operations and Human Resources.
 Maintaining the function of Business Management: Developing
quality strategic, promoting and maintaining effectiveness in the
operations can be considered as one of the key roles played
effectively by Hilton Hotel in an effective manner. Hilton Hotel
undertakes these in a competitive manner taking the key implications
and evaluations under consideration. It understands the market and
then projects to the best possible alternatives to the organization
(Lashley, 2017).
 Source: (Lashley, 2017)

9.  Workforce Development: Developing effective workforce and
environment to ensure the guests are carefully provided with the
services they need in a convenient manner. These are necessary to
implement highlighting the core needs and implication for the
organization where Hilton Hotel highlights the best possible remark
for the operations (Spicer, 2012).
 Strategic decision and Action planning: Proper strategic actions
relating to the operations are also needed to be carried out for the
better adaption and evaluation for the Hilton Hotel and its success.
Hilton Hotel adapts these factors and carries out the basic framework
following the principles and objectives for the organization (Lashley,
2017). These also include the better understanding bout the cross-
cultural management and implication in the long run.
 Diversity and Talent Development: Based on the necessary
attributes it is important to assure there is diversity in the operation
and according to this approach Hilton Hotel adapts these in an
effective manner for the long term output and implication (Dowling,
Singh and Timothy, 2015).
 Source: (Buckley, 2016)

10.  Improving quality in the performance of Operations and Business
development in terms of Hilton Hotel
 Maintaining and Evaluating with the global standards in order to make the
customers happy (Cai, Gartner and Munar, 2015)
 Creating a competitive implementation for the strategies to achieve the
goals and objectives and utilizing the resources in an effective manner.
 Establishing training and development facilities in order to improve the
performance for the organization in the long run
 Improving and adapting continuous development of the organization and
generating a high quality performance standards (Saarinen, 2016).
 Assure better performance by enabling and generating the best possible
remark and implication for the organizational performance and proposition
(Hall, Kirkpatrick and Mitchell, 2017).
 Source: (Chen, 2017)

11.  This presentation illustrated the basic approaches and areas associated with the Business Development and Management
of Hilton Hotel explaining the key areas and implications associated with it.
 Different assessment and implications associated with their practices and the way these can be improved has been
addressed and analyzed . To have a proper outline core focus has been given on the necessary implication and evaluation
for the operations.
 The basic business development based on the fucntions of the business have been addressed within the presentation.
 To highlight the key idea the implication regarding the management of the business through different function has also been
addressed highlighting the core application of Hilton Hotel in an effective manner.
 Future Improvement strategies focusing on the necessary attributes have been addressed in order to gain competency over
the time anda pplication.

12.  Brody, D. (2016). Latest trends in hotel industry. Chandni Chowk, Delhi: Global Media.
 Buckley, R. (2016). Case studies in ecotourism. Wallingford, Oxon, UK: CABI Pub.
 Cai, L., Gartner, W. and Munar, A. (2015). Tourism branding. Bingley, U.K.: Emerald.
 Chen, J. (2017). Advances in Hospitality and Leisure, 6. Bradford: Emerald Group Publishing.
 Dowling, R., Singh, S. and Timothy, D. (2015). Tourism in destination communities. Oxon, UK: Cabi Pub.
 Hall, D., Kirkpatrick, I. and Mitchell, M. (2017). Rural tourism and sustainable business. Clevedon [UK]: Channel View Publications.
 Hayes, D. and Ninemeier, J. (2016). Human resources management in the hospitality industry. Hoboken, NJ: John Wiley & Sons, Inc.
 Lashley, C. (2017). Current themes and developments in hospitality management education. Bradford, England: Emerald Group Pub.
 LEE-ROSS, D. (2015). Entrepreneurship & small business management in the hospitality industry. [Place of publication not identified]:
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 Murthy, E. (2017). Management of tourism & hospitality industry. Jaipur, India: ABD Publishers.
 Reid, R. and Bojanic, D. (2015). Hospitality marketing management.
 Saarinen, J. (2016). Sustainable tourism in Southern Africa. Bristol, UK: Channel View Publications.
 Spicer, J. (2012). Intervention in the modern UK brewing industry. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.