Honda Motor Company is a Japanese automaker and motorcycle manufacturer founded by Soichiro Honda. It has brought many attractive car and bike models to market through a focus on reliability and trust. North America and Japan are Honda's leading markets. While Honda originally targeted older customers aged 40-50, it has since expanded into younger demographics through innovative new products like the Honda Freed, which has been successful in both Japan and Thailand. Honda uses various segmentation variables to understand different customer markets and satisfy changing needs.

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AdithyaRNair

2. HONDA
 Honda Motor Company Ltd is a Japanese public
multinational conglomerate corporation and leading
manufacturer of automobiles and motorcycles.
 It is a global brand that has brought several attractive car
and bike models to the market.
 Honda Motor Co. Ltd was founded by Mr. Soichiro Honda
and Mr. Takeo Fujisawa in Hamamatsu, Japan.
 North America is its leading market accounting for a very
large part of Honda’s revenues in the automobile segment.

3.  Honda has brought several attractive product models to
the market. It has also a smart marketing strategy with
focus upon creating a reliable image and trust among the
customers.
 Honda motors use a mix of demographic, psychographic
and geographic segmentation variables in order to
understand the different markets aptly and satisfy the
changing needs of the customers accordingly.
 Another leading market is Japan. Japan is the domestic
market of Honda.

4. TARGET MARKET
 The objective of Honda motor to boosting their total sales
revenue is to identify the target market.
 In the past the target market of Honda was persons of age
above 40-5.
 Nowadays Honda has punched a new market its younger
driver group by providing them fun, design and modern
technology.
 Honda hitting new target market, its young urban market
families by providing some new innovative products; it is
called ‘Honda freed’.

5.  Honda freed is successful in japan market, it’s very popular
there. And also the executive of Honda has brought this
product into Thai market.

6. Products Type of Customers Level of Economy
Honda Tiger Teenagers (above
18years)
Middle - upper class
Honda Supra Household Low class
Honda Vario Female Middle class
Honda Civic Top executive Upper
Honda CRV Executive Upper class
Honda Jazz Young Executive Middle-upper class

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