Over the period of time Home buying process have evolved and the home buyers have changed a lot. As a buyer’s agent you have to be in sync with the customers and know how and where they are searching for their new home. How many stages are there in a buying process and what are they thinking at each stage.
This video will make you Understand your customer's journey to buying a home.
So Engage in Customer’s journey, not just the transaction. And Sell More Homes!
The document provides information on finding and working with buyers as a real estate agent. It discusses identifying genuine buyers, where to find buyers through various marketing channels, qualifying buyers, understanding buyer needs and priorities, gaining buyer loyalty through representation agreements, and tips for showing homes to buyers. The overall focus is on attracting buyers and guiding them through the home buying process.
Duties and Responsibilities of Real Estate BrokerManaan Choksi
The document provides information on the duties and responsibilities of a real estate broker. It discusses that brokers should listen carefully to customer needs, provide accurate information and alternatives, and be fair and friendly. It also outlines tips for brokers to be successful like being on time, planning ahead, and engaging in high payoff tasks. The document discusses handling difficult customers, tips to avoid property fraud, and the responsibilities of brokers which include arranging meetings, title searches, financing assistance, and maintaining an updated property list. It also outlines broker duties like loyalty, obedience, disclosure, confidentiality, and reasonable care and diligence.
Why do You Need to Hire Real Estate AgentManaan Choksi
The document discusses the benefits of hiring a real estate professional to assist with buying or selling property. It states that real estate agents have education, experience, and industry knowledge that can help guide clients and save them time. Agents act as buffers between clients and other parties, provide price guidance based on market data, have negotiation skills, and handle the large volume of paperwork involved in real estate transactions. Their goal is to develop long-term relationships to serve clients' future real estate needs.
The document discusses the importance of targeting the right prospects in sales. It describes four types of prospects categorized by their profit potential and maintenance level. High profit/low maintenance prospects are the most desirable as they will provide significant business and referrals with little effort. The document provides a step-by-step process for prospecting, which includes securing business goals and referral sources, qualifying prospects, designing an approach letter, setting appointments, and following up. Following this process helps salespeople increase earnings without increasing hours by aiming for the most profitable prospects.
Le père hollande est une ordure BD de NoëlOlivier Vial
Le père Hollande est une ordure, il distribue des cadeaux qu'il fera payé aux contribuables et aux générations futures.
Cette BD de Noël vous est offerte par les superzéros. htpp://.www.lessuperzeros.fr
The document provides information on finding and working with buyers as a real estate agent. It discusses identifying genuine buyers, where to find buyers through various marketing channels, qualifying buyers, understanding buyer needs and priorities, gaining buyer loyalty through representation agreements, and tips for showing homes to buyers. The overall focus is on attracting buyers and guiding them through the home buying process.
Duties and Responsibilities of Real Estate BrokerManaan Choksi
The document provides information on the duties and responsibilities of a real estate broker. It discusses that brokers should listen carefully to customer needs, provide accurate information and alternatives, and be fair and friendly. It also outlines tips for brokers to be successful like being on time, planning ahead, and engaging in high payoff tasks. The document discusses handling difficult customers, tips to avoid property fraud, and the responsibilities of brokers which include arranging meetings, title searches, financing assistance, and maintaining an updated property list. It also outlines broker duties like loyalty, obedience, disclosure, confidentiality, and reasonable care and diligence.
Why do You Need to Hire Real Estate AgentManaan Choksi
The document discusses the benefits of hiring a real estate professional to assist with buying or selling property. It states that real estate agents have education, experience, and industry knowledge that can help guide clients and save them time. Agents act as buffers between clients and other parties, provide price guidance based on market data, have negotiation skills, and handle the large volume of paperwork involved in real estate transactions. Their goal is to develop long-term relationships to serve clients' future real estate needs.
The document discusses the importance of targeting the right prospects in sales. It describes four types of prospects categorized by their profit potential and maintenance level. High profit/low maintenance prospects are the most desirable as they will provide significant business and referrals with little effort. The document provides a step-by-step process for prospecting, which includes securing business goals and referral sources, qualifying prospects, designing an approach letter, setting appointments, and following up. Following this process helps salespeople increase earnings without increasing hours by aiming for the most profitable prospects.
Le père hollande est une ordure BD de NoëlOlivier Vial
Le père Hollande est une ordure, il distribue des cadeaux qu'il fera payé aux contribuables et aux générations futures.
Cette BD de Noël vous est offerte par les superzéros. htpp://.www.lessuperzeros.fr
Lease tenancy and house rent agreements and their negotiationPranav Pandya
While the exact terms of a lease will differ based on many factors, such as location of the rental property, there are certain basic clauses all landlords should include in their leases. These provisions answer the questions who, where, when, what and how.
Chaque année nous réalisons une étude sur la relation agences annonceurs et cette étude est vendue en souscription aux agences de communications. La valeur ajoutée, au delà des informations marchés, c'est une analyse clients personnalisées de chaque agence souscriptrice une mise au regard de l'ensemble des clients ayant répondus pour un marché (véritable benchmark masi aussi outil d'information, de formation et de pédagogie auprès des collaborateurs)
This document provides guidance to real estate agents on various aspects of working with sellers. It discusses maintaining control during presentations while building rapport, being prepared to answer common seller questions, and emphasizing personal experience and marketing strategies in a brochure. It also outlines the listing to offer acceptance process, importance of follow up, pricing strategies like comparative market analyses, and handling overpriced listings. Negotiation tactics from both agents and sellers are reviewed, along with the importance of customer satisfaction and follow up after a closing.
This document provides guidance to real estate agents on various aspects of working with sellers. It discusses maintaining control during presentations while building rapport, being prepared to answer common seller questions, and emphasizing personal experience and marketing strategies in a brochure. It also outlines the listing to offer acceptance process, importance of follow up, pricing strategies like comparative market analyses, and handling overpriced listings. Negotiation tactics from both agents and sellers are reviewed, along with importance of customer satisfaction and complaint resolution.
The document provides information for real estate agents on finding and working with buyers. It discusses where to find buyers (e.g. calls on property ads, open houses), qualifying buyers by determining their needs, finances and urgency to purchase. It also outlines steps for representing buyers like presenting them with an information packet, having them sign a representation agreement, conducting due diligence on properties, and providing services to attract buyers like home matching and buyer seminars.
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
This document discusses lead management strategies for real estate agents. It emphasizes the importance of follow up over lead generation. It provides tips for managing multiple lead sources, allocating leads, qualifying leads, building rapport with clients through communication, and conducting regular lead audits. The key points are to have a single repository for all leads, allocate leads based on geography and specialization, qualify leads to prioritize follow up, build trust through persistent but patient follow up over many months, and audit leads regularly to improve processes and agent performance.
This document discusses lead management strategies for real estate agents. It emphasizes the importance of follow up over lead generation. It provides tips for managing multiple lead sources, allocating leads, qualifying leads, building rapport with clients through communication, and conducting regular lead audits. The key points are to have a single repository for all leads, allocate leads based on geography and specialization, qualify leads to prioritize follow up, build trust through persistent but patient follow up over many months, and audit leads regularly to improve processes and agent performance.
Fundamentals In Real Estate Series Part 5 Working with BuyersRE/MAX Gujarat
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
Fundamentals In Real Estate Series Part 5 Working with BuyersManaan Choksi
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
This document from RE/MAX Mumbai - Gujarat - Maharashtra discusses best practices for real estate agents in lead generation, management, and servicing. It provides tips for communicating regularly with leads, having a standardized lead handling process, focusing on excellent customer service to gain referrals, and updating clients on listing progress. The document also addresses marketing property listings online and offline and understanding market conditions.
This document from RE/MAX Mumbai - Gujarat - Maharashtra discusses best practices for real estate agents in lead generation, management, and servicing. It provides tips for communicating regularly with leads, having a standardized lead handling process, focusing on excellent customer service to gain referrals, and updating clients on listing progress. The document also addresses balancing exclusive listings with open listings and evaluating new builder client projects carefully.
This document discusses strategies for real estate agents to engage online leads. It identifies three types of online leads - hot leads who are ready to buy, moderate leads looking for information, and low leads just browsing. It recommends four strategies to guarantee lead engagement: providing recommended listings, market insider reports, listing alerts, and integrated marketing campaigns. The document also provides advice on understanding consumer motivations, collecting information from leads within the first seven days through targeted communications, and providing relevant ongoing content. The overall goal is to drive consumers back to the agent's website and move them along the home buying or selling process.
The document provides tips for real estate agents to generate referrals and maintain client relationships. It recommends thanking clients for their business and asking for referrals to friends and family. It also suggests keeping promises, providing good service, and giving caring attention to build trust with clients. The document further outlines common reasons why clients leave agents and provides strategies for regular follow-up contact through calls, mailers and events to keep clients engaged over time.
How to Generate Referrals in Real Estate BrokingRE/MAX Gujarat
The document provides tips for real estate agents to generate referrals and maintain client relationships. It recommends thanking clients for their business and asking for referrals. It also suggests keeping promises, providing good service, and giving clients caring attention to build trust. The document further advises following up with clients regularly through phone calls, emails, and events to retain their business and obtain referrals. Agents are encouraged to focus on building an "A" list of top clients and implement systems to consistently connect with clients.
The document provides guidance for real estate agents on prospecting for and representing buyers. It discusses identifying potential buyer sources, creating realistic expectations with buyers, conducting open houses, showing properties professionally, and ensuring buyer representation agreements are signed. The document also covers intermediary relationships, procuring cause, and standards for ethical buyer representation.
Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leads
Lease tenancy and house rent agreements and their negotiationPranav Pandya
While the exact terms of a lease will differ based on many factors, such as location of the rental property, there are certain basic clauses all landlords should include in their leases. These provisions answer the questions who, where, when, what and how.
Chaque année nous réalisons une étude sur la relation agences annonceurs et cette étude est vendue en souscription aux agences de communications. La valeur ajoutée, au delà des informations marchés, c'est une analyse clients personnalisées de chaque agence souscriptrice une mise au regard de l'ensemble des clients ayant répondus pour un marché (véritable benchmark masi aussi outil d'information, de formation et de pédagogie auprès des collaborateurs)
This document provides guidance to real estate agents on various aspects of working with sellers. It discusses maintaining control during presentations while building rapport, being prepared to answer common seller questions, and emphasizing personal experience and marketing strategies in a brochure. It also outlines the listing to offer acceptance process, importance of follow up, pricing strategies like comparative market analyses, and handling overpriced listings. Negotiation tactics from both agents and sellers are reviewed, along with the importance of customer satisfaction and follow up after a closing.
This document provides guidance to real estate agents on various aspects of working with sellers. It discusses maintaining control during presentations while building rapport, being prepared to answer common seller questions, and emphasizing personal experience and marketing strategies in a brochure. It also outlines the listing to offer acceptance process, importance of follow up, pricing strategies like comparative market analyses, and handling overpriced listings. Negotiation tactics from both agents and sellers are reviewed, along with importance of customer satisfaction and complaint resolution.
The document provides information for real estate agents on finding and working with buyers. It discusses where to find buyers (e.g. calls on property ads, open houses), qualifying buyers by determining their needs, finances and urgency to purchase. It also outlines steps for representing buyers like presenting them with an information packet, having them sign a representation agreement, conducting due diligence on properties, and providing services to attract buyers like home matching and buyer seminars.
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
This document discusses lead management strategies for real estate agents. It emphasizes the importance of follow up over lead generation. It provides tips for managing multiple lead sources, allocating leads, qualifying leads, building rapport with clients through communication, and conducting regular lead audits. The key points are to have a single repository for all leads, allocate leads based on geography and specialization, qualify leads to prioritize follow up, build trust through persistent but patient follow up over many months, and audit leads regularly to improve processes and agent performance.
This document discusses lead management strategies for real estate agents. It emphasizes the importance of follow up over lead generation. It provides tips for managing multiple lead sources, allocating leads, qualifying leads, building rapport with clients through communication, and conducting regular lead audits. The key points are to have a single repository for all leads, allocate leads based on geography and specialization, qualify leads to prioritize follow up, build trust through persistent but patient follow up over many months, and audit leads regularly to improve processes and agent performance.
Fundamentals In Real Estate Series Part 5 Working with BuyersRE/MAX Gujarat
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
Fundamentals In Real Estate Series Part 5 Working with BuyersManaan Choksi
When you first begin your career in real estate, you will more than likely start working with buyers. There are many reasons for this which is centered on your prospecting and trust issues. Typically sellers pay the commission and look for more experience which is why a Sales Associates will usually start out working as buyer Sales Associate. Regardless, you are a Sales Associate who wants to build a business and the buyers you work with will be your future sellers. It is important to build a good relationship with them so they will trust you with the sale of their home in the future. Being friendly, helpful, understanding, listening to their needs and maintaining constant communication and service are the keys to success. You want to become the buyer’s Sales Associate for life.
This document from RE/MAX Mumbai - Gujarat - Maharashtra discusses best practices for real estate agents in lead generation, management, and servicing. It provides tips for communicating regularly with leads, having a standardized lead handling process, focusing on excellent customer service to gain referrals, and updating clients on listing progress. The document also addresses marketing property listings online and offline and understanding market conditions.
This document from RE/MAX Mumbai - Gujarat - Maharashtra discusses best practices for real estate agents in lead generation, management, and servicing. It provides tips for communicating regularly with leads, having a standardized lead handling process, focusing on excellent customer service to gain referrals, and updating clients on listing progress. The document also addresses balancing exclusive listings with open listings and evaluating new builder client projects carefully.
This document discusses strategies for real estate agents to engage online leads. It identifies three types of online leads - hot leads who are ready to buy, moderate leads looking for information, and low leads just browsing. It recommends four strategies to guarantee lead engagement: providing recommended listings, market insider reports, listing alerts, and integrated marketing campaigns. The document also provides advice on understanding consumer motivations, collecting information from leads within the first seven days through targeted communications, and providing relevant ongoing content. The overall goal is to drive consumers back to the agent's website and move them along the home buying or selling process.
The document provides tips for real estate agents to generate referrals and maintain client relationships. It recommends thanking clients for their business and asking for referrals to friends and family. It also suggests keeping promises, providing good service, and giving caring attention to build trust with clients. The document further outlines common reasons why clients leave agents and provides strategies for regular follow-up contact through calls, mailers and events to keep clients engaged over time.
How to Generate Referrals in Real Estate BrokingRE/MAX Gujarat
The document provides tips for real estate agents to generate referrals and maintain client relationships. It recommends thanking clients for their business and asking for referrals. It also suggests keeping promises, providing good service, and giving clients caring attention to build trust. The document further advises following up with clients regularly through phone calls, emails, and events to retain their business and obtain referrals. Agents are encouraged to focus on building an "A" list of top clients and implement systems to consistently connect with clients.
The document provides guidance for real estate agents on prospecting for and representing buyers. It discusses identifying potential buyer sources, creating realistic expectations with buyers, conducting open houses, showing properties professionally, and ensuring buyer representation agreements are signed. The document also covers intermediary relationships, procuring cause, and standards for ethical buyer representation.
Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leads
Leads are the life and blood of your business. Statistics show that out of about 300 leads 30 of them will buy what you are selling and 3 of them will stick around with you. You need to have a lot of leads
RE/MAX Mumbai Gujarat Maharashtra Newsletter January 2014RE/MAX Gujarat
The newsletter provides updates from RE/MAX Mumbai Gujarat Maharashtra (RE/MAX MGM). It discusses the busy start to the new year with various festivals and weddings. It highlights RE/MAX MGM's growing technology platform and agents' ability to provide good customer service. It also summarizes RE/MAX's 41st anniversary celebrations globally and their continued focus on training. Additionally, it outlines RE/MAX MGM's new property listing contest and their partnerships with local builders to market properties.
RE/MAX Mumbai Gujarat Maharashtra Newsletter January 2014Manaan Choksi
The newsletter provides updates from RE/MAX Mumbai Gujarat Maharashtra (RE/MAX MGM). It discusses the busy start to the new year with various festivals and weddings. It highlights RE/MAX MGM's growing technology platform and agents' ability to provide good customer service. It also summarizes RE/MAX's 41st anniversary celebrations globally and their continued focus on training. Additionally, it outlines RE/MAX MGM's new property listing contest and their partnerships with local builders to market properties.
Duties and Responsibilities of Real Estate BrokerRE/MAX Gujarat
The document discusses the responsibilities and guidelines for real estate brokers. It provides tips on how brokers should handle customers, including listening carefully to understand their needs, providing accurate information and alternatives, and coming to a mutual agreement. Brokers are advised to be on time, plan their work, engage in high-paying tasks, and have an efficient follow-up system. The document also outlines schedules of commission rates and guidelines for members, including dealing with other agents, maintaining transparency, and helping builders. It provides tips to avoid fraud and misguiding buyers in property dealings.
The document outlines 6 steps to successful marketing for a real estate business: 1) Set goals, 2) Identify target audiences, 3) Craft marketing messages, 4) Use education-based marketing, 5) Develop a referral system, and 6) Create a monthly marketing plan. It provides details on each step, such as defining SMART goals, choosing target markets, developing unique selling propositions, understanding the client buying process, asking for referrals, and planning referral partner and past client marketing.
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1. HOME BUYERS HAVE CHANGED.
HAVE YOU?
Pranav Pandya
Franchise Development Manager
RE/MAX Mumbai Gujarat Maharashtra
Understand your customer's journey to buying a home.
2. SELL MORE HOME
Engage in Customer’s journey, not just the transaction
RE/MAX Mumbai Gujarat Maharashtra
6. Consideration
Introduce yourself and allow the lead to browse.
Build a foundation for a long term relationship
Home buyers are thinking:
I want trends and high level information but I haven't even thought
about talking to an agent.
Is now a good time to buy?
What areas should I consider?
What type of home do I want?
How far do I want to commute?
RE/MAX Mumbai Gujarat Maharashtra
7. Leads in this stage are:
Just thinking about buying
Probably not talking with other agents
Noticing real estate related news and info
Seeking information from friends, family, and online
RE/MAX Mumbai Gujarat Maharashtra
8. What you should do...
Contact them immediately, but don't sell
Let them know you're available for questions
Don't rush engagement, let them come to you
Get technology to track and engage over the long term
RE/MAX Mumbai Gujarat Maharashtra
9. Test your knowledge 1/4
Which is a sign that a lead might be in the consideration phase?
Complaining about their current living situation on Facebook
Getting married and/or expecting children
Relocating for a new job
All of the above
RE/MAX Mumbai Gujarat Maharashtra
10. Test your knowledge 1/4
Answer: All of the above
There are several small signals consumers give to show that they are in the consideration
phase. Listen to your friends, family, and follow comments on social media.
RE/MAX Mumbai Gujarat Maharashtra
11. Test your knowledge 2/4
76% of home buyers found their agent via a referral
True
False
RE/MAX Mumbai Gujarat Maharashtra
12. Test your knowledge 2/4
Answer - False
According to a recent survey, only 40% of buyers found their agent via a referral and only
10% used an agent they worked with in the past. Nearly 1 in 3 found their agent online.
RE/MAX Mumbai Gujarat Maharashtra
13. Test your knowledge 3/4
What percentage of home buyers are also sellers?
23%
43%
78%
RE/MAX Mumbai Gujarat Maharashtra
14. Test your knowledge 3/4
Answer: 43%
According to a recent study of home buyers and sellers, almost half (43%) of all buyers also
had a home to sell.
RE/MAX Mumbai Gujarat Maharashtra
15. Test your knowledge 4/4
What's the main reason people search online for homes?
Browse listings
Find an agent
Get preapproved for a loan
All of the above
RE/MAX Mumbai Gujarat Maharashtra
16. Test your knowledge 4/4
Answer: Browse Listings
The primary reason buyers go online is to browse listings. If you want buyers to visit your
website, make sure it has listings, and lots of them!
RE/MAX Mumbai Gujarat Maharashtra
Bottom line
Be known, but let them browse
18. Online Research
Be found where the leads are, online. Communicate on their terms
and aid them in their quest for information.
Home Buyers are thinking:
I’ve started browsing and researching online to get an idea
of what I want and what's available.
What can we afford in our area(s) of interest?
What are the demographics, schools, crime rates like in this area?
What financing options are available?
RE/MAX Mumbai Gujarat Maharashtra
19. Leads in this stage are:
Browsing listings online, but still far from buying
Exploring what they want and what they can afford
More likely to communicate via web & email
Not ready to choose an agent, but need expertise
RE/MAX Mumbai Gujarat Maharashtra
20. What you should do...
Be found online
Ensure your website is a source for information, not a sales or marketing pitch
Reach out on their terms. Don't rush a meeting.
Email with relevant information to develop trust and stay front of mind
RE/MAX Mumbai Gujarat Maharashtra
21. Home Buyer Behaviour
55% Searched online during the home buying process
85% Who performed research online visited the website of an agent
75% Registered on a website to receive listing alerts
RE/MAX Mumbai Gujarat Maharashtra
22. Information Consumers are Gathering Online
Details about homes on the market
Neighbourhood and school information
Specific market conditions
Tips on purchasing a home
What homes are worth in their area
RE/MAX Mumbai Gujarat Maharashtra
Bottom line
Increase Your Online Presence
23. Active Search
Time to meet leads face-to-face and show them why you're the best
agent in town. But, don't lose them before you get here.
Home buyers are thinking:
We have a rough idea of what we want and want to start touring
properties with an agent.
How many homes have you sold in the past year?
How well do you know the areas I'm interested in?
What do you recommend based on our budget and needs?
Do you have connections that can make this process easier?
RE/MAX Mumbai Gujarat Maharashtra
24. Leads in this stage are:
Ready to tour homes in-person with an agent
Aware what they want and what they can afford
Want specifics about the buying process
Need recommendations based on experience
RE/MAX Mumbai Gujarat Maharashtra
25. What you should do...
Be available to meet in person and tour homes
Offer recommendations based on their criteria
Provide specifics on the home buying process
Respond quickly
RE/MAX Mumbai Gujarat Maharashtra
26. Triggers that begin the buying process
14.8
10.1
RE/MAX Mumbai Gujarat Maharashtra
6.7
4.2
2.4
Found a house they Liked Family Reason Retirement/Downsizing Tired of Paying Rent Other reason
28. 1-2-3
Top three traits buyers look for when choosing an agent
1. Honesty and Trust
2. Knowledge of Local Area
3. Reputation
RE/MAX Mumbai Gujarat Maharashtra
Bottom line
Buyers in this stage already have an agent in mind
29. Transaction
Provide exceptional service and guidance. Give customers
a reason to promote your services.
Home buyers are thinking:
We need an agent to negotiate contracts and advise and
guide us through the process.
What's the process for buying a home? What are the milestones?
How much should we offer for this home?
What are the contingencies? Can I lose my earnest money?
Are we competing with other buyers?
How long after closing can we move in?
RE/MAX Mumbai Gujarat Maharashtra
30. Leads in this stage are:
Ready to buy a home
Curious about the process (appraisal, etc)
Wondering if they are getting a good deal
Concerned about timelines and logistics
RE/MAX Mumbai Gujarat Maharashtra
31. What you should do...
Display your expertise
Guide them through the process
Provide resources and referrals
Do what's best for your customer
RE/MAX Mumbai Gujarat Maharashtra
32. Buyers Need
Assistance finding a home
Suggestions for home inspectors and financing companies
Clarification of inspection reports and contract details
Help negotiating terms of sale
RE/MAX Mumbai Gujarat Maharashtra
33. Sellers Need
Assistance in pricing their home
Help marketing their property to buyers
A liaison between themselves and buyers
Support with contracts and negotiations
RE/MAX Mumbai Gujarat Maharashtra
Bottom line
Give Them a Reason to work with You again
34. Post-Sale
Keep in touch with your customers to ensure repeat business and
referrals.
Home buyers are thinking:
I want to know if my property is going up in value or not and what is trending in the market place.
I want to know about changes in my home's value.
I would like to receive updates about my local real estate
market.
My friend is looking to buy a home, who should I refer them to?
RE/MAX Mumbai Gujarat Maharashtra
35. Leads in this stage are:
Comfortable in their day-to-day
Not thinking about real estate
Appreciate information about their home's value
Likely to buy again in 5 to 7 years
RE/MAX Mumbai Gujarat Maharashtra
36. What you should do...
Use automation tools to stay in touch
Provide gentle reminders of their home's value and market conditions
Connect with them on Social Media
Ask for referrals
RE/MAX Mumbai Gujarat Maharashtra
38. Stay in Touch
Simple gestures are a great way to show a customer you care.
Here are several ways to continue your relationship and increase the likelihood of referrals and future
business with your customers.
RE/MAX Mumbai Gujarat Maharashtra
Bottom line
Generate repeat Business