Putting a Bow on Holiday Season WOM
•
0 likes•849 views
Word of Mouth (WOM) across major consumer categories was down significantly during the 2013 holidays, relative to 2012. There were, however, some clear brand winners this holiday season, along with WOM laggards. The Keller Fay Group has measured the holiday WOM and in this presentation shares the brands that saw the biggest increases in WOM, and those that saw their WOM drop.
Report
Share
Report
Share
Download to read offline
Recommended
The Power of Positive Word of Mouth (WOM)
There is a common assumption that word of mouth tends to be negative, and that negative WOM has greater impact than positive talk. It turns out that both are untrue. More than two-thirds of all brand WOM is actually positive in nature, while less than 10% is purely negative. That’s over eight times more positive than negative WOM.
Word of Mouth Marketing
Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.
Word of mouth ppt
Word of mouth advocacy and conversations about brands sparked by advertising are increasingly important drivers of sales and advertising effectiveness. Research shows that most brand conversations occur offline between friends and family, and that positive word of mouth from these conversations strongly influences purchase decisions. Advertisers are designing campaigns to spark conversations that create brand awareness and persuasion, with some finding that over 10% of their sales are directly attributed to word of mouth generated by their ads. Research also indicates that 20% of word of mouth discussions reference paid advertising, and these advertising-influenced conversations are more likely to involve product recommendations.
Nike Case Study
This document summarizes a case study about Nike and its dispute with Foot Locker over product assortment. Foot Locker wanted to reduce orders of Nike's premium shoes that sold for over $100, believing consumers wanted mid-priced shoes instead. When Nike refused to change its product mix, Foot Locker cancelled $150 million in orders. The feud escalated as Nike cut Foot Locker's allocations and gave rival FootAction exclusive access to products. Nike faced the challenge of replacing the lost Foot Locker sales while competition from brands like Reebok and Adidas intensified amid a slowing economy.
First Starbucks in South Africa - HGR page 11
JD Group won seven awards at the Retail Awards, including for Hi-Fi Corporation, Incredible Connection, and Electric Express. However, Shoprite's House and Home rose to take the top Furniture Stores Overall award. Retail trade sales growth slowed to 4.6% in August. LG appointed Annex Distribution to distribute its notebooks in Africa. Massmart CEO was positive about benefits from the Walmart takeover, while the finance minister hoped it wouldn't reduce competition. Massmart may pull out of Zimbabwe if a new ownership law is implemented. The rebuilt Tafelberg Bellville store is set to reopen in December. A new Wetherlys flagship store opened in Bryanston offering quality furniture and a Starbucks.
Social Media Shakedown of Top Brands in December 2013
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
ADI 2015 Holiday Shopping Report
The document summarizes key findings from Adobe's 2015 Holiday Shopping Report. It found that $83 billion was spent online in the US during the 2015 holiday season, up 12.7% from 2014, driven by strong last minute sales. Phone traffic exceeded desktop traffic and drove more last minute sales. Shoppers preferred using phones over tablets for shopping, with iOS devices generating more sales than Android. Early deals on Thanksgiving and Cyber Monday had the best prices.
Nihar Patel - DKS HF Report
Dick's Sporting Goods is rated a "sell" due to risks from industry trends, including a shift to online shopping that threatens brick-and-mortar retailers. While Dick's remains the best-performing specialty sports retailer, its stock price fully incorporates expectations for continued store expansion and benefits from competitors' bankruptcies. However, oversaturation in the industry and the inability of other retailers to withstand competitive pressures indicates that Dick's may ultimately succumb to the broader shift to e-commerce.
Recommended
The Power of Positive Word of Mouth (WOM)
There is a common assumption that word of mouth tends to be negative, and that negative WOM has greater impact than positive talk. It turns out that both are untrue. More than two-thirds of all brand WOM is actually positive in nature, while less than 10% is purely negative. That’s over eight times more positive than negative WOM.
Word of Mouth Marketing
Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.
Word of mouth ppt
Word of mouth advocacy and conversations about brands sparked by advertising are increasingly important drivers of sales and advertising effectiveness. Research shows that most brand conversations occur offline between friends and family, and that positive word of mouth from these conversations strongly influences purchase decisions. Advertisers are designing campaigns to spark conversations that create brand awareness and persuasion, with some finding that over 10% of their sales are directly attributed to word of mouth generated by their ads. Research also indicates that 20% of word of mouth discussions reference paid advertising, and these advertising-influenced conversations are more likely to involve product recommendations.
Nike Case Study
This document summarizes a case study about Nike and its dispute with Foot Locker over product assortment. Foot Locker wanted to reduce orders of Nike's premium shoes that sold for over $100, believing consumers wanted mid-priced shoes instead. When Nike refused to change its product mix, Foot Locker cancelled $150 million in orders. The feud escalated as Nike cut Foot Locker's allocations and gave rival FootAction exclusive access to products. Nike faced the challenge of replacing the lost Foot Locker sales while competition from brands like Reebok and Adidas intensified amid a slowing economy.
First Starbucks in South Africa - HGR page 11
JD Group won seven awards at the Retail Awards, including for Hi-Fi Corporation, Incredible Connection, and Electric Express. However, Shoprite's House and Home rose to take the top Furniture Stores Overall award. Retail trade sales growth slowed to 4.6% in August. LG appointed Annex Distribution to distribute its notebooks in Africa. Massmart CEO was positive about benefits from the Walmart takeover, while the finance minister hoped it wouldn't reduce competition. Massmart may pull out of Zimbabwe if a new ownership law is implemented. The rebuilt Tafelberg Bellville store is set to reopen in December. A new Wetherlys flagship store opened in Bryanston offering quality furniture and a Starbucks.
Social Media Shakedown of Top Brands in December 2013
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
ADI 2015 Holiday Shopping Report
The document summarizes key findings from Adobe's 2015 Holiday Shopping Report. It found that $83 billion was spent online in the US during the 2015 holiday season, up 12.7% from 2014, driven by strong last minute sales. Phone traffic exceeded desktop traffic and drove more last minute sales. Shoppers preferred using phones over tablets for shopping, with iOS devices generating more sales than Android. Early deals on Thanksgiving and Cyber Monday had the best prices.
Nihar Patel - DKS HF Report
Dick's Sporting Goods is rated a "sell" due to risks from industry trends, including a shift to online shopping that threatens brick-and-mortar retailers. While Dick's remains the best-performing specialty sports retailer, its stock price fully incorporates expectations for continued store expansion and benefits from competitors' bankruptcies. However, oversaturation in the industry and the inability of other retailers to withstand competitive pressures indicates that Dick's may ultimately succumb to the broader shift to e-commerce.
Driving Effectiveness with Talkworthy Advertising
How can advertisers and marketers deliberately and effectively deliver advertisements that start conversations and drive sales? At the Advertising Research Foundation's Re!Think 2016 conference, Engagement Labs CRO Brad Fay, along with UM's Graeme Hutton and CBS Corp.'s David Poltrack, shared exciting new research that demonstrates how consumers’ conversations and purchases are affected by advertising.
Social sharing in B2B: Understanding the cycle of influence
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Influence and impact across all channels - Keller Fay Group
How digital advertising triggers action online and offline
Presented by Steve Thomson at the Print and Digital Research Forum, London, 2015
The Social Brand: Dynamics & Realities of the Social Haze
This document discusses the dynamics and realities of social media and word-of-mouth marketing. It notes that brands with the highest advocacy levels see above-average revenue growth. However, measuring actual advocacy and the reach and impact of word-of-mouth presents several challenges, as offline conversations are different than online interactions and have less polarized, more spontaneous discussions driven by emotion. The true reach of social media posts is also difficult to determine and varies significantly depending on the measurement used. While sentiment analysis is improving, accuracy can still be variable without proper context. To be effective, brands must understand what triggers word-of-mouth and how to activate and influence conversations through shared experiences, deals, innovations, and visual content that people want to
"Social" TV: How Marketers Can Best Capitalize
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...
AT&T Mobility and Keller Fay presented new research on the topic of “ROI and Results: How to Quantify Word of Mouth’s Sales Impact” at a recent WOMMA conference. The results could not be clearer: “Word of Mouth is a powerful and statistically significant sales driver” for AT&T Mobility.
Talking Social TV 2 with Ed Keller and Beth Rockwood
Almost no topic captures more attention in the media and marketing trade press than social TV. Keller Fay has been undertaking an ambitious research project on behalf of the Council for Research Excellence (CRE) to help the industry better understand the role of social media in driving television viewing behavior. Ed Keller and Discovery’s Beth Rockwood unveiled the new research findings at the Advertising Research Foundation’s Re:Think 2014.
Facebook & Keller Fay: Where Social TV Meets Word-of-Mouth, ARF RE:THINK 2014
The Top 10 Fall TV shows of 2013 were assessed by two measures: online social chatter as measured on Facebook, and offline word of mouth about television as measured by Keller Fay’s TalkTrack®. A 0.73 correlation was found between the two methods, with instructive differences based upon demographics, genre, and high-interest episodes. Responses to specific popular programs such as Dancing with the Stars, Glee, The Big Bang Theory, and Scandal were analyzed.
UK Face-to-Face Book Summary Slides
Summary of data presented in The Face-to-Face Book UK Edition: Why Real Relationships Rule in a Digital Marketplace written by Ed Keller and Brad Fay.
All media Are Social ARF June 2012
1) Consumers communicate both online and offline across various contexts that are important for marketers. All media can be considered social media if planned properly to target consumers during social interactions.
2) Research shows that adults often communicate with others simultaneously while consuming media. Certain demographics, like young singles, display more online social behavior while consuming media like TV.
3) Targeting young singles during weekday evenings when watching TV dramas provides opportunities to reach influential consumers during peak social media consumption.
Face to Face Summary Slides Data
The document discusses word of mouth (WOM) marketing research from the Keller Fay Group. Some key findings include:
- 90% of conversations occur offline, primarily face-to-face, while only 8% are online. Certain "Conversation Catalysts" have much larger social networks and influence than average.
- Advertising plays a bigger role in driving WOM than people realize. TV ads are the most commonly referenced type of advertising in WOM.
- The internet is most referenced in WOM about products and services, while TV is most referenced for media/entertainment WOM.
- The brands with the most weekly WOM impressions tend to be large advertisers. In
The Power of Out of Home Audiences in the Digital Age
1) The document studied out-of-home viewing of two sporting events and found the out-of-home audiences were substantial in size.
2) It also found that out-of-home viewers had higher levels of word-of-mouth conversations about advertised brands compared to in-home viewers, suggesting out-of-home audiences are more valuable to advertisers.
3) The findings indicate that out-of-home audiences are large enough to impact media planning and are more engaged with advertising, generating implications for better measuring and accounting for out-of-home viewing audiences.
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Social TV viewing can have both positive and negative effects on ad effectiveness according to competing models. A 2011 Turner Broadcasting study found that watching NBA playoffs socially and out of home led to more word-of-mouth conversations about advertisers compared to watching alone or at home. Viewers who watched socially at bars, restaurants, or others' homes had the highest levels of conversations about the top spending advertisers. The combination of social viewing and watching out of home produced the greatest engagement and word-of-mouth for advertisers.
Conversation Triggers That Spark Word Of Mouth
1) Marketing and media often spark conversations about brands, with half of brand conversations referring to marketing or media.
2) Positive brand experiences generate more word-of-mouth than negative experiences, with good experiences driving three times as much word-of-mouth according to the data.
3) Emotions like love and enthusiasm for a brand are the topics that trigger the most word-of-mouth sharing about various product categories according to the US data.
Word of Mouth's Role in Driving Sales
This document summarizes research conducted by AT&T, Accenture, and Keller Fay Group on the impact of word-of-mouth (WOM) on sales. The research found that positive WOM mentions and unaided brand awareness are strong drivers of AT&T's gross customer additions. The number of positive WOM mentions proved to be one of the most impactful metrics on sales. Additionally, the research identified attitudinal metrics like customer service that influence WOM. AT&T plans to further leverage WOM data in analytics and make WOM more actionable by influencing conversations.
Conversation Triggers
1) Marketing and media often spark conversations about brands, with half of brand conversations referring to marketing or media.
2) Different categories of products and brands have varying triggers for word-of-mouth conversations, such as personal experiences, advertising, or media content.
3) Positive experiences with brands drive word-of-mouth three times more than negative experiences. Strong, positive emotions in conversations make others most likely to continue sharing the discussion.
Integrating Word of Mouth into Media Planning
This document discusses integrating word-of-mouth (WOM) into media planning. It notes that WOM generates more sales than paid advertising and is a major disruptive force in marketing. While social media are growing platforms for WOM, the vast majority of WOM still occurs offline through traditional channels. The presentation explores opportunities to leverage both traditional and social media to start productive conversations and drive WOM. It also introduces Keller Fay's TalkTrack tool for measuring WOM impressions and conversations around brands across media and categories.
Supercharging the Path to Purchase: Using Word of Mouth to Drive More Consume...
1) The study examined how word-of-mouth (WOM) changes throughout the consumer's path to purchase across six industries.
2) It found that WOM plays an increasing role closer to the point of purchase, with 36% of women having conversations during the narrowing or final decision stages.
3) The study also found that advertising plays a bigger role in consumers' decisions than they realize, as conversations about brands closer to purchase referenced things learned from advertising more. Television and internet advertising in particular drove more WOM at all stages compared to other paid media.
How Social are Social Media Audiences Really
This document discusses how social media audiences engage with brands and each other. It analyzes data from Keller Fay's TalkTrack survey of over 36,000 consumers to understand their social behaviors and conversations about brands. The data shows that Facebook and Twitter users have larger offline social networks and recommend more brands across categories than average. However, most word-of-mouth still occurs offline, with traditional media like TV also driving conversations. Different media audiences vary in their social value based on network size and influence.
All Media are Social - WOMMA UK/IPA
Brad Fay of Keller Fay Group presented on word of mouth marketing. Some key points:
1. Keller Fay is a research consultancy focused exclusively on word of mouth marketing. Their TalkTrack methodology measures all forms of word of mouth across many categories.
2. While social media conversations make up 7% of word of mouth, face-to-face interactions still dominate at over 90%. Marketing and traditional media heavily influence word of mouth.
3. Influencers, who make up 8% of the population, engage in twice as much word of mouth on average and their conversations are much more valuable in driving recommendations and sales.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.More Related Content
More from Keller Fay Group
Driving Effectiveness with Talkworthy Advertising
How can advertisers and marketers deliberately and effectively deliver advertisements that start conversations and drive sales? At the Advertising Research Foundation's Re!Think 2016 conference, Engagement Labs CRO Brad Fay, along with UM's Graeme Hutton and CBS Corp.'s David Poltrack, shared exciting new research that demonstrates how consumers’ conversations and purchases are affected by advertising.
Social sharing in B2B: Understanding the cycle of influence
Cognito Insights, Cognito’s new practice area dedicated to impactful analytics and actionable intelligence, partnered with Keller Fay, an Engagement Labs Company focused on data and technology that measures and tracks online and offline conversations and influencers, for a two-part webinar series on social sharing in B2B financial services.
Although the concept of social sharing is an old one, the challenges and opportunities of social sharing in the age of technology continue to stir debate in the communications community. This first webinar (February 2016) on “understanding the cycle of influence” will cut through the buzz and explore the impact of social sharing, implications for measurement and strategies for implementation. A second webinar (March 2016) will provide a deep-dive into measurement tools and tactics.
Speakers:
Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
Eli Singer, CMO, Engagement Labs
Vivienne Hsu, Director, Cognito
Katie Kinnear, Social Media Manager, Cognito
Influence and impact across all channels - Keller Fay Group
How digital advertising triggers action online and offline
Presented by Steve Thomson at the Print and Digital Research Forum, London, 2015
The Social Brand: Dynamics & Realities of the Social Haze
This document discusses the dynamics and realities of social media and word-of-mouth marketing. It notes that brands with the highest advocacy levels see above-average revenue growth. However, measuring actual advocacy and the reach and impact of word-of-mouth presents several challenges, as offline conversations are different than online interactions and have less polarized, more spontaneous discussions driven by emotion. The true reach of social media posts is also difficult to determine and varies significantly depending on the measurement used. While sentiment analysis is improving, accuracy can still be variable without proper context. To be effective, brands must understand what triggers word-of-mouth and how to activate and influence conversations through shared experiences, deals, innovations, and visual content that people want to
"Social" TV: How Marketers Can Best Capitalize
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...
AT&T Mobility and Keller Fay presented new research on the topic of “ROI and Results: How to Quantify Word of Mouth’s Sales Impact” at a recent WOMMA conference. The results could not be clearer: “Word of Mouth is a powerful and statistically significant sales driver” for AT&T Mobility.
Talking Social TV 2 with Ed Keller and Beth Rockwood
Almost no topic captures more attention in the media and marketing trade press than social TV. Keller Fay has been undertaking an ambitious research project on behalf of the Council for Research Excellence (CRE) to help the industry better understand the role of social media in driving television viewing behavior. Ed Keller and Discovery’s Beth Rockwood unveiled the new research findings at the Advertising Research Foundation’s Re:Think 2014.
Facebook & Keller Fay: Where Social TV Meets Word-of-Mouth, ARF RE:THINK 2014
The Top 10 Fall TV shows of 2013 were assessed by two measures: online social chatter as measured on Facebook, and offline word of mouth about television as measured by Keller Fay’s TalkTrack®. A 0.73 correlation was found between the two methods, with instructive differences based upon demographics, genre, and high-interest episodes. Responses to specific popular programs such as Dancing with the Stars, Glee, The Big Bang Theory, and Scandal were analyzed.
UK Face-to-Face Book Summary Slides
Summary of data presented in The Face-to-Face Book UK Edition: Why Real Relationships Rule in a Digital Marketplace written by Ed Keller and Brad Fay.
All media Are Social ARF June 2012
1) Consumers communicate both online and offline across various contexts that are important for marketers. All media can be considered social media if planned properly to target consumers during social interactions.
2) Research shows that adults often communicate with others simultaneously while consuming media. Certain demographics, like young singles, display more online social behavior while consuming media like TV.
3) Targeting young singles during weekday evenings when watching TV dramas provides opportunities to reach influential consumers during peak social media consumption.
Face to Face Summary Slides Data
The document discusses word of mouth (WOM) marketing research from the Keller Fay Group. Some key findings include:
- 90% of conversations occur offline, primarily face-to-face, while only 8% are online. Certain "Conversation Catalysts" have much larger social networks and influence than average.
- Advertising plays a bigger role in driving WOM than people realize. TV ads are the most commonly referenced type of advertising in WOM.
- The internet is most referenced in WOM about products and services, while TV is most referenced for media/entertainment WOM.
- The brands with the most weekly WOM impressions tend to be large advertisers. In
The Power of Out of Home Audiences in the Digital Age
1) The document studied out-of-home viewing of two sporting events and found the out-of-home audiences were substantial in size.
2) It also found that out-of-home viewers had higher levels of word-of-mouth conversations about advertised brands compared to in-home viewers, suggesting out-of-home audiences are more valuable to advertisers.
3) The findings indicate that out-of-home audiences are large enough to impact media planning and are more engaged with advertising, generating implications for better measuring and accounting for out-of-home viewing audiences.
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Social TV viewing can have both positive and negative effects on ad effectiveness according to competing models. A 2011 Turner Broadcasting study found that watching NBA playoffs socially and out of home led to more word-of-mouth conversations about advertisers compared to watching alone or at home. Viewers who watched socially at bars, restaurants, or others' homes had the highest levels of conversations about the top spending advertisers. The combination of social viewing and watching out of home produced the greatest engagement and word-of-mouth for advertisers.
Conversation Triggers That Spark Word Of Mouth
1) Marketing and media often spark conversations about brands, with half of brand conversations referring to marketing or media.
2) Positive brand experiences generate more word-of-mouth than negative experiences, with good experiences driving three times as much word-of-mouth according to the data.
3) Emotions like love and enthusiasm for a brand are the topics that trigger the most word-of-mouth sharing about various product categories according to the US data.
Word of Mouth's Role in Driving Sales
This document summarizes research conducted by AT&T, Accenture, and Keller Fay Group on the impact of word-of-mouth (WOM) on sales. The research found that positive WOM mentions and unaided brand awareness are strong drivers of AT&T's gross customer additions. The number of positive WOM mentions proved to be one of the most impactful metrics on sales. Additionally, the research identified attitudinal metrics like customer service that influence WOM. AT&T plans to further leverage WOM data in analytics and make WOM more actionable by influencing conversations.
Conversation Triggers
1) Marketing and media often spark conversations about brands, with half of brand conversations referring to marketing or media.
2) Different categories of products and brands have varying triggers for word-of-mouth conversations, such as personal experiences, advertising, or media content.
3) Positive experiences with brands drive word-of-mouth three times more than negative experiences. Strong, positive emotions in conversations make others most likely to continue sharing the discussion.
Integrating Word of Mouth into Media Planning
This document discusses integrating word-of-mouth (WOM) into media planning. It notes that WOM generates more sales than paid advertising and is a major disruptive force in marketing. While social media are growing platforms for WOM, the vast majority of WOM still occurs offline through traditional channels. The presentation explores opportunities to leverage both traditional and social media to start productive conversations and drive WOM. It also introduces Keller Fay's TalkTrack tool for measuring WOM impressions and conversations around brands across media and categories.
Supercharging the Path to Purchase: Using Word of Mouth to Drive More Consume...
1) The study examined how word-of-mouth (WOM) changes throughout the consumer's path to purchase across six industries.
2) It found that WOM plays an increasing role closer to the point of purchase, with 36% of women having conversations during the narrowing or final decision stages.
3) The study also found that advertising plays a bigger role in consumers' decisions than they realize, as conversations about brands closer to purchase referenced things learned from advertising more. Television and internet advertising in particular drove more WOM at all stages compared to other paid media.
How Social are Social Media Audiences Really
This document discusses how social media audiences engage with brands and each other. It analyzes data from Keller Fay's TalkTrack survey of over 36,000 consumers to understand their social behaviors and conversations about brands. The data shows that Facebook and Twitter users have larger offline social networks and recommend more brands across categories than average. However, most word-of-mouth still occurs offline, with traditional media like TV also driving conversations. Different media audiences vary in their social value based on network size and influence.
All Media are Social - WOMMA UK/IPA
Brad Fay of Keller Fay Group presented on word of mouth marketing. Some key points:
1. Keller Fay is a research consultancy focused exclusively on word of mouth marketing. Their TalkTrack methodology measures all forms of word of mouth across many categories.
2. While social media conversations make up 7% of word of mouth, face-to-face interactions still dominate at over 90%. Marketing and traditional media heavily influence word of mouth.
3. Influencers, who make up 8% of the population, engage in twice as much word of mouth on average and their conversations are much more valuable in driving recommendations and sales.
More from Keller Fay Group (20)
Social sharing in B2B: Understanding the cycle of influence
Social sharing in B2B: Understanding the cycle of influence
Influence and impact across all channels - Keller Fay Group
Influence and impact across all channels - Keller Fay Group
The Social Brand: Dynamics & Realities of the Social Haze
The Social Brand: Dynamics & Realities of the Social Haze
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...
Talking Social TV 2 with Ed Keller and Beth Rockwood
Talking Social TV 2 with Ed Keller and Beth Rockwood
Facebook & Keller Fay: Where Social TV Meets Word-of-Mouth, ARF RE:THINK 2014
Facebook & Keller Fay: Where Social TV Meets Word-of-Mouth, ARF RE:THINK 2014
The Power of Out of Home Audiences in the Digital Age
The Power of Out of Home Audiences in the Digital Age
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Supercharging the Path to Purchase: Using Word of Mouth to Drive More Consume...
Supercharging the Path to Purchase: Using Word of Mouth to Drive More Consume...
Recently uploaded
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Putting a Bow on Holiday Season WOM
- 1. © 2014 Keller Fay Group | Not to be quoted or distributed without written permission Putting a Bow on Holiday Season WOM Keller Fay TalkTrack® Insights March 2014
- 2. Introduction: Holiday WOM 2 In this report we explore WOM over the holidays (November and December), including: - How did WOM during the 2013 holidays compare to 2012? - What were the hot holiday brands? - What brands lost WOM momentum compared to 2012?
- 3. Executive Summary • WOM across major consumer categories was down compared to 2012. – Retail/apparel, telecom and tech saw the biggest declines. • It was a mixed bag for key gift-giving categories; video game console WOM was up, while children’s clothing and toys were down. • New gaming consoles Playstation 4 and Xbox One topped the ‘hot brand’ list for 2013, while Apple and Walmart saw the biggest WOM declines from 2012. 3
- 4. Key Consumer Categories Saw Significant Declines in Holiday WOM 4 Source: Keller Fay’s TalkTrack®, Nov. – Dec., 2012 & 2013 * Holiday period includes November and December % of People Talking Daily About Key Consumer Categories Category Holidays* 2012 Holidays 2013 Difference Retail / Apparel 46% 40% -6 pts Telecom 35 30 -5 Technology 43 39 -4 Automotive 33 29 -4 Food / Dining 57 54 -3 Media / Entertainment 51 48 -3 Children’s Products 18 15 -3
- 5. While WOM for Video Game Consoles Was Up, Other Gift-Giving Categories Were Down in 2013 5 WOM for Key Gift-Giving Categories People Talking Daily About Category, Indexed to Holidays 2012 Category Holidays 2013 Video Game Consoles 125 Discount Stores 94 Consumer Electronics 92 Electronics / Office Stores 86 Department Stores 85 Apparel Brands 80 Phone Equipment 80 Children’s Clothing 76 Toys 74 Source: Keller Fay’s TalkTrack®, Nov. – Dec., 2012 & 2013 Leading apparel brands like Nike, American Eagle, Hollister and Aeropostale all saw significant declines in WOM.
- 6. Two New Video Game Consoles Topped the Hottest Brands List, While Industry Titans Apple and Walmart Declined 6 Holiday Brands: 2013 Hot / Not List* Ranked by Change in WOM Impressions from Holidays 2012 to 2013 Brand Increase in WOM Impressions (Millions) PlayStation 4 +367 Xbox One 294 Amazon 239 Samsung 152 Sony PlayStation 87 Grand Theft Auto 87 Battlefield 87 Microsoft 85 GameStop 85 Home Depot 77 Brand Decrease in WOM Impressions (Millions) Apple -359 Walmart 263 Halo 216 Call of Duty 199 iPod 187 Dell 166 Xbox 360 164 iPad 154 Sony 150 Toys R Us 149 Source: Keller Fay’s TalkTrack®, Nov. – Dec., 2012 & 2013 * Includes brands from Technology, Children’s Products and Retail / Apparel Categories
- 7. © 2014 Keller Fay Group | Not to be quoted or distributed without written permission The Keller Fay Group Bringing best-in-class tools to word of mouth strategy and measurement