The holiday season is a special time of year that provides an amazing opportunity for email marketers to grow. Consider your consumers special and unique as the Holiday shopping season approaches. A solid and well-researched customer segmentation strategy may help eCommerce organisations achieve this goal. Every eCommerce business knows that email marketing services are game changers. Its opt-in nature makes it more valuable over the holidays. Clients want to hear from brands and rely on them to learn about new items and seasonal promotions.

1. HOLIDAY SEGMENTATION
STRATEGIES FOR
ECOMMERCE BUSINESSES

2. INTRODUCTION
The Holiday season is a particular time of year and presents an excellent chance for email
marketers to thrive. As the holiday season approaches, consider your customers distinct and
unique. eCommerce businesses can accomplish this goal using a solid and well-researched
client segmentation strategy. In the months leading up to and throughout the Holiday
season, it is essential right now to have a solid consumer segmentation plan.
Every eCommerce business knows that email marketing services are a game-changer. Its
opt-in aspect makes it so worthwhile, especially during the holidays. Clients prefer to receive
brand messages and rely on them to learn about new products and seasonal specials.
krivyco.com

3. STRATEGIES CAN HELP YOUR
ECOMMERCE BUSINESS
Focus on customers who purchased last Q4
Target churning High-Value Customers
Employ Daasity's unique segments
Aim High Value Customers
Increase subscriptions
krivyco.com

4. FOCUS ON CUSTOMERS WHO PURCHASED LAST Q4
Halloween, Black Friday, Christmas, and the January sales are all part of the fourth quarter.
Because there are so many festivities, giving is at an all-time high. Create a group of
consumers who purchased during the prior holiday season and the year before to offer
promotions for this year. Spend some time this year creating engaging content and offers
only for them - on social media, email, and other channels.
krivyco.com

5. TARGET CHURNING HIGH-VALUE CUSTOMERS
These might be customers who have spent a lot in the past but haven't bought anything in a
long time. Catch them before they leave with a holiday special that will encourage them to
buy immediately. It's a great approach to give customers a great deal/promotion without
looking to discount substantially.
krivyco.com

6. EMPLOY USER'S UNIQUE SEGMENTS
Use our out-of-the-box segmentation tools. Offer a pre-made list of the most typical and
productive categories to include in your marketing approach." Use these to create consumer
segments to develop customer lists that can broadcast straight into your marketing
platforms.
krivyco.com

7. AIM HIGH VALUE CUSTOMERS
Every consumer is essential when you run a business. This Holiday season, give your top
customers an additional reward. Create special deals, incentives, or goods to thank your
best customers for being there for you at all times. It is essential to keep these clients since
they have the most influence on your company's bottom line.
krivyco.com

8. INCREASE SUBSCRIPTIONS
Email marketing is still the most successful digital marketing tactic and a vital
communication channel for reaching out to your consumer base. If you have a subscription
program, you should target non-subscription clients who are likely to sign up. You could also
encourage current members to give a subscription as a gift or to suggest a friend. With
strategic planning, you can increase email subscribers and maintain high engagement rates
with brand-loyal contacts.
krivyco.com

9. THE FINAL WORD
Email marketing is undeniably important and can be a high-converting traffic channel for
your business, particularly during the Holiday season.
Optimise critical emails to increase conversions and ensure mobile compatibility. Plan and
strategy for the Holiday season far ahead of time. Choose the best email marketing agency
for your business, and make eye-catching email subject lines. Allow the data to assist you to
produce new marketing concepts.
krivyco.com

10. Website - https://krivyco.com/
PhoneNo-+19703163456
Email id - sales@krivyco.com
Address - 11990 GRANT ST STE 550, Northglenn,
Colorado, 80233, USA
CONTACT US

11. krivyco.com