2. Luxury Travel Advisor is the travel trade’s first and only
publication dedicated to educating luxury travel advisors
through detailed coverage of travel’s finest – hotels and
resorts, destinations, exclusive features, cruise insights,
event coverage and industry news.
Each month, Luxury Travel Advisor is distributed via
print and digital to a hand-selected qualified audience
of 15,019. Our readers are the most influential
luxury-focused travel advisors, representing Virtuoso,
American Express, Ensemble and Signature Travel
Network, who turn to Luxury Travel Advisor for unique
insights backed by editorial excellence and founded on a
commitment to delivering the best in luxury travel.
Survey Methodology
Instrument: Our corporate research department
drafted and fielded a reader survey questionnaire
to our total subscriber base.
• Survey yielded 263 responses.
• Launched February 2015
SURVEY FINDINGS
Print is King
Advisors are consuming the bulk of their
trade media via print.
Advisors Rely on Us
Luxury Travel Advisor is a valuable tool
for advisors and they have come to rely
on it greatly for research, learning about
luxury suppliers and sales tips.
The Authority on Luxury Travel
Readers believe Luxury Travel Advisor
is the authority on all things luxury travel
including destinations/hotels/cruises,
news, data and insights.
Sales Keep Coming
Projected sales are expected to
increase next year by 20%.*
Client Base Will Grow
76% expect their client base to
grow by 20%.
They Know Luxury
78% of readers have worked as a
travel agent for 11-20+ years.
IN THE SURVEY
Audience
2 Audience Snapshot
3 The Value of Luxury Travel Advisor
Bookings
5 Types of Travel
6 Domestic Bookings
7 Global Bookings
9 Cruise Bookings
2015 ReaderSurveyI 1
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3. AUDIENCE SNAPSHOT
35%
Independent
Contractor
20%
Agency Owner/
President
7%
VP/Director/
Manager
30%
Frontline Advisor
8%
Other
Advisors’ Job Titles
51%
of advisors are
home-based
expect to see between a
6%-20% increase in travel
volume booked in 2015
expect their client
base to grow between
1%-50% in 2015
anticipate $500,000-$1.5M
in personal sales revenue
in 2015
Advisors Expect Business Growth They’re Seasoned!
More Clients
More Bookings
More Sales
92%
64%
51%
56% of readers
possess over
20 years
of experience
2015 ReaderSurveyI 2
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4. Over 80% consider Luxury
Travel Advisor the authority
on luxury cruise travel,
breaking news, education,
and luxury industry
insights/market trends,
with a whopping 93% on
luxury hotels/resorts and
destinations.
THE VALUE OF LUXURYTRAVEL ADVISOR
PRINT 73%
DIGITAL 39%
MOBILE APP 3%
ALL FORMATS 4%
How Advisors Consume Luxury Travel Advisor
Advisors consult Luxury Travel Advisor on the following:
56%
Learning new sales tips
65%
Making client recommendations
57%
Researching new suppliers
71%
Researching new travel experiences
2015 ReaderSurveyI 3
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5. Actions taken based on advertising and/or articles seen in
Luxury Travel Advisor †
91%
of advisors read Luxury
Travel Advisor regularly vs.
other trade publications.
63%
agree that the advertising
in Luxury Travel Advisor
educates and is an
important part of the
publication.
53%
read Luxury Travel
Advisor as much for the
advertising as for the
editorial content.
† Signet Research Inc. AdImpactTM
Master Report, December, 2014.
57%
Booked destination/property
66%
Recommended a product/
destination/property/service
to a client
64%
Visited a supplier website
36%
Called a supplier 800 number
39%
Passed information on
to a colleague
THE VALUE OF LUXURYTRAVEL ADVISOR
50% of advisors spend
31-60 minutes reading
Luxury Travel Advisor
22% of readers share
their copy of Luxury
Travel Advisor with at
least two people
2015 ReaderSurveyI 4
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6. 57%
Adventure/Experiential
61%
Air
46%
Culinary
54%
Destination Weddings & Honeymoons
44%
Golf Vacations
55%
Rail
42%
Ski/Winter Sports
55%
Spa
56%
Vacation Rentals
TYPES OF TRAVEL BOOKED
LuxuryCruise
Top Categories
Other
Oceangoing 92%
Tours
Escorted or Independent 81% Hotels/Resorts
80%
River Cruise
86%
All-Inclusives
83%
89%
44%
sell travel insurance
to their clients
2015 ReaderSurveyI 5
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7. DOMESTIC BOOKINGS
Top States
60%
60%
Miami/Fort Lauderdale
37%
West Coast
43%
Florida Keys
18%
Panhandle
Regional Distribution
Midwest 20%
Mountain 31%
Northeast 41%
Northwest 29%
Southeast 37%
Southwest 37%
65%
Maui
63%
O’ahu
54%
Big Island
51%
Kaua’i
26%
Lana’i
16%
Moloka’i
65%
65%
69%
Florida
71% Alaska
California
Hawaii
Nevada
Las Vegas
21%
Texas
Northeast
41%
2015 ReaderSurveyI 6
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8. GLOBAL BOOKINGS
Central America 51%
South America 49%
Canada 58%
Mexico 69%
Caribbean 81%
Bahamas 54%
Bermuda 30%
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9. GLOBAL BOOKINGS
Australia 49%
New Zealand 37%
Middle East 27%
Europe (Central Eastern) 57%
Europe (Northern) 60%
Europe (Western) 78%
Europe (Southern) 63%
Africa (South) 40%
Africa (North) 18%
China 33%
Japan 31%
Asia/Pacific 45%
Pacific Isles 34%
Asia (Other) 19%
Asia (Southeast) 41%India 20%
Ireland 45%
United Kingdom 67%
2015 ReaderSurveyI 8
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10. CRUISE BOOKINGS
Azamara Cruises 31%
Carnival Cruise Lines 39%
Celebrity Cruises 58%
Costa Cruises 6%
Crystal Cruises 34%
Disney Cruise Line 39%
Holland America Line 54%
Hurtigruten 7%
Lindblad 9%
Norwegian Cruise Line 47%
Oceania Cruises 42%
Paul Gauguin 16%
Princess Cruises 56%
Regent Seven Seas 37%
Royal Caribbean International 58%
Seabourn 22%
Silversea Cruises 30%
Un-Cruise 6%
Windstar 21%
Oceangoing River
AMA Waterways 36%
American Cruise Lines 9%
Avalon Waterways 29%
Uniworld 32%
Viking Cruises 54%
Victoria Cruises 2%
2015 ReaderSurveyI 9
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11. Group Sales Manager
Stephanie Gordon
P: 305.854.1622
E: sgordon@questex.com
Northeast
Kristin Bator
P: 212.895.8242
E: kbator@questex.com
Florida and Caribbean
Barbara Magro
P: 561.672.7766
E: bmagro@questex.com
West Coast, Asia, Australia
Christopher Coon
P: 661.775.1482
E: ccoon@questex.com
Midwest and Southeast
Andi Washington
P: 773.895.6662
E: awashington@questex.com
Europe, Middle East, Africa
Megan Meeres
P: +44 (0) 20 8961 3706
E: megan@mm-2.co.uk
Hawaii
Loren Malenchek
P: 808.283.7122
E: loren@hawaii.rr.com
Mexico
Teresa Solis
P: +52 55 52509397
E: tsolis@questex.com
Spain, Mexico, Latin America
Viveca Caldara
P: +34 619 906 158
E: viveca@vcmedia.es
Managing Director, Learning Loyalty
Kimberly Newbury
P: 312.233.2647
E: knewbury@questex.com
757 Third Avenue, Fifth Floor | New York, NY 10017 | TravelMediaKit.com
CONTACTYOUR SALES REPRESENTATIVE TODAY!
6.18.15_02
