Ecvi is a SaaS platform for business process management in the hospitality industry. It uses business intelligence (BI) as the core of its profit management system, which includes tools for sales, supplier, and expenditure management. Ecvi aims to help corporate hotel chains increase profits by enabling synergies across platforms. The long term goal is for Ecvi to become the standard platform for the HORECA industry.

1. SAAS platform for
business process
management in
hospitality
Class: ERP
Specialization: RMS
Revenue Management System
RSR индекс: AA

2. 2
Hotel - base in hospitality industry
Worldwide - 1 000 000 hotels (considering different
types of service organization)
Target of General
Manager –
increase the profit.
Decision maker – General Manager (Owner).

3. 3
Main problem
Falling of profit in hotels
Main cause:
Internet sales channels lead more customers to the
hotels, but :
Marginality of each sale for hotels falls due to high
level of competition of channels.
Maintenance cost of each transaction is growing due
to outdated information structure.
Absence of expenditure management system in most
market segments.

4. 4
Competitors? ERP, class PMS
Booking engine
Built-in BISeparate BI
Expensive client-
server systems
Channel
Managers
Front desks

5. 5
Solution. SAAS platform
Revenue
Management
System
Expenditure
Management
System
Suppliers channelsSales channels
BI – profit management, analysis of all processes in hotel chains.

6. 6
Profit management
?
$, K % $, K %
Income (accommodation) 500 510 + 2
Average Daily Rate (ADR) 0,2 0,204 + 2
Variable costs 200 40 190 -5
Fixed costs 200 40 190 - 5
Profit 100 20 130 + 30
= $30K monthly
Case. Business-hotel 130 rooms, 3*. Moscow
Based on analysis of processes we suggest our solution allows to get
the additional profit.

7. 7
Instruments
$, K % BI
Income (accommodation) 510 + 2 Flexible rates,
avoiding price wars,
loyalty of clients , etc.Average Daily Rate
(ADR)
0,204 + 2
Variable costs 190 -5 Decline
sales commission,
suppliers average cheque, etc.
Fixed costs 190 - 5 Optimization
Hardware, wage fund,
depots, etc.
Profit 130 + 30
= $30K monthly
Case. Business-hotel 130 rooms, 3*. Moscow
Solution value – one platform for all instruments.
Profit management

8. 8
Above Corporate chains – industry synergy
Example: event tourism. Uniting of hotels to service some events,
increase average cheque by 15%.

9. 9
Example: geographic tourism. Joint proposal and focus allow hotels to
reduce promotion costs by 20%.
Above Corporate chains – industry synergy

10. 10
Example: specialization (fitness, gastronomy, etc). Combining hotels in
groups by interest allows to build loyalty programs and better proposal that
increases revenue by 15%.
Above Corporate chains – industry synergy

11. 11
Market
Segment Amount Costs $ Market share Ecvi
Luxury 200 000 3 bln 20% 600 mln
Middle 500 000 7,5 bln 50% 3,75 bln
Hostels and hotels
B&B type
300 000 4,5 bln 30% 1,35 bln
TOTAL 1 000 000 15 bln < 30% 5,7 bln
Market volume ~1 000 000 hotels. Software costs 15 bln. $ a year.

12. 12
Monetization
Segment Package $/month
Luxury Full 1000 + % P
Middle Selective 500 + % P
Hostels and
hotels B&B type
Basic 200 + % P
SAAS service, monthly payments, direct sales, cross-sales via partnership with
portals and adjacent platforms.
Binding to profit (% P) to attract additional customers.

13. 13
Lead generation
Segment Amount Term
Direct sales 300 2014-2017
Managing companies 200 2014-2017
Associations 100 2014-2017
Dealers 500 2014-2017
TOTAL 1100

14. 14
HMA Ecvi features
Unified view of services allows to combine in a complex services of
all types.
Using BI to optimize sales, purchases, stocks.
+ + +
=

15. 15
Stage of HMA Ecvi
March-June 2014
6 clients
30 Trials
2 hotel chains
•3 managing
companies

16. 16
Version
Type of object/
functionality
*** Localization
2014 2015 2016
I II III IV I II III IV I II III IV
2.0
50-150 rooms,
base back office
1-3 V V V V V V V
2.1
BI chains 1-3 V V V V
3.0
150+ rooms, BI
Collaborate, CRS
1-3 V V V V V V V V
3.1
Supply
Management
System, CRM
1-4
V V V
3.2
Resorts,
sanatoriums,
cruise ships
1-4
V V V V
Л 1 1-4
Market of close
countries
V V V V V V V
4.0
Premium
segment
1-5
V V V
Л 2 1-5
Scandinavia, East
and South Europe
V V V V
Ecvi roadmap 2013-2016

17. 17
Team
Dudin Sergey, leadership and coordination
Experience in complex automation of hotel properties. More than 10 projects
fulfilled.
Dudina Yanina, commerce and finance
Putting new products on the market, more than 350 installations of PMS system in
hotels.
Pigin Igor, business analysis and technology
Developing of software for hotel industry. More than 70 interfaces with adjacent
systems.
Gmyzin Ilya, system analysis and developing
Development of enterprise portals, CRM systems, more than 10 major projects
completed.
Sergeeva Tatyana, marketing and promotion
Creating and developing of partnership network. More than 100 installations of hotel
product via partner network.

18. 18
Investments
Search $2000K for
Versions release 2.0.-4.0
Direct sales, creating of resellers network, integration with leading
technology partners
Borrowed funds
Personal fund $200К
Fund of pre-seed investments $150К
Further targets
• 1000 hotels - 3 years - 7 mln.$
• Globalization, adjacent markets – 5 years – 150 mln.$
• Ecvi – industry platform of HORECA

19. 19
Summary
www.ecvi.ru info@ecvi.ru Dudin Sergey +7 921 938 73 08
Ecvi – SaaS-platform for process management in
hospitality industry.
BI (Business Intelligent) – core of profit
management system, including instruments for
sales and suppliers management.
Ecvi – above corporate chains – synergy to
increase the profits of all participants through the
platform Ecvi.
Target. Ecvi – HORECA standard.