SlideShare a Scribd company logo
1 of 59
www.company.com
Products & Campaigns
Possible Age Wise
www.company.com
Content
1. Stages Of Life
2. Web Of Brands
3. Infant, Brands Used,
Possible BTL Activities
4. Toddler, Brands Used,
Possible BTL Activities
www.company.com
Content
5. Child, Brands Used,
Possible BTL Activities
6. Teenager, Brands Used,
Possible BTL Activities
7. Young Adult, Brands Used,
Possible BTL Activities
8. Middle Aged Adult, Brands
Used, Possible BTL Activities
www.company.com
Content
9. Retired, Brands Used,
Possible BTL Activities
10. Elderly, Brands Used,
Possible BTL Activities
www.company.com
Stages of Life
www.company.com
www.company.com
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands Used
Johnson & Johnson
Mother Care
Mee Mee
Pigeon
Himalaya
www.company.com
Possible BTL Activations
1. Hospital Campaign
2. Doctor Contact Program
3. In-store Activity
4. Apartment Activity
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands used
Johnson & Johnson
Mother Care
Mee Mee
Pigeon
Himalaya
www.company.com
Brands used
Gini & Jony
Lilliput
Baby oye
Disney
www.company.com
Possible BTL Activities
1. In-Store Activity
2. Mall Activity
3. Shopping Festival
4. Apartment Activity
5. Arches & Banners
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands used
Gini & Jony
Lilliput
Baby oye
Disney
www.company.com
Brands used
Hot wheels
Barbie's
Funskool
Cadbury
Johnson & Johnson
www.company.com
Brands used
BSA
Hercules
Hero
www.company.com
Possible BTL Activities
1. In-Store Activity
2. A Class Demo
3. School Activity
4. Mall Activity
5. Road Shows
6. Van Campaign
7. Merchandising
www.company.com
Stages
of Life
Child
Toddler
Child
Teenager
Young
Adult
Middle
aged
Adult
Retired
Elderly
www.company.com
Brands used
Coca-Cola
Pepsi
Lays
Cadbury
Vaseline
www.company.com
Brands used
Levi’s
Converse
Nike
Adidas
www.company.com
Brands used
McDonald’s
KFC
Café Coffee Day
Domino’s Pizza
www.company.com
Brands used
Vodafone India
Reliance Comm.
Tata Docomo
Airtel
www.company.com
Brands used
BSA
Hercules
Hero
www.company.com
Possible BTL Activities
1. In-Store Activity
2. Mall Activity
3. Paper Inserts
4. Bike Tagging
5. Car Stickering
6. Banner Boys
7. Sandwich Man
8. School Activities
9. A Class Demo
www.company.com
Possible BTL Activities
10. Tele-Calling
11. Van Campaign
12. Road Shows
13. Shopping Festival
14. Arches & Banners
15. Restaurant Activities
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands used
Coca-Cola
Pepsi
Lays
Cadbury
Vaseline
www.company.com
Brands used
Head & Shoulders
Pantene
Kurkure
Maggi Noodles
Vaseline
www.company.com
Brands used
Honda
Yamaha
Activa
Paigeo Vespa
KTM
www.company.com
Brands used
Axis
HDFC
State Bank
Bank of Baroda
ICICI
www.company.com
Brands used
Levi’s
U.S Polo Assn.
Louis Philippe
Van Hussein
Allen Solley
www.company.com
Brands used
LIC
AVIVA
ICICI Prudential
Birla Sun Life
Bharti AXA
www.company.com
Possible BTL Activities
1. In-Store Activities
2. Mall Activities
3. Paper Inserts
4. Car Stickering
5. Bike Tagging
6. Banner Boys
7. Postering
8. Merchandising
9. Sandwich Man
www.company.com
Possible BTL Activities
10. Petrol Pump Activities
11. Joggers Park & Gym
12. Pub Activities
13. Office Activities
14. Shopping Festivals
15. Road Shows
16. Van Campaigns
17. Bike Parade
18. College Activities
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle Aged
Adult
Retired
Elderly
www.company.com
Brands used
Olay
Nestle packed Milk
Taj Mahal Tea
Nescafe Coffee
Kinley Soda
www.company.com
Brands used
Honda
Hyundai
Ford
Chevrolet
Tata
Renault
www.company.com
Brands used
Arrow
Peter England
BIBA
Global Desi
Alley Solley
www.company.com
Brands used
Vera Moda
Jack & Jones
Flying Machine
Pepe Jeans
Chemistry
www.company.com
Brands used
Revital
Crocin
Moov
Benadryl
Accu-Check
www.company.com
Brands used
LIC
AVIVA
ICICI Prudential
Birla Sun Life
Bharti AXA
www.company.com
Possible BTL Activities
1. Paper Inserts
2. Bike Tagging
3. Car Stickering
4. Banner Boys
5. Postering
6. Merchandising
7. Sandwich Man
8. Petrol Pump Activities
9. Hospital Campaigns
www.company.com
Possible BTL Activities
10. Joggers Park & Gym
11. Apartment Activities
12. Pub Activities
13. Office Activities
14. Family Mela
15. Mall Activities
16. Road Shows
17. Van Campaigns
18. Bike Parade
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands used
LIC
AVIVA
ICICI Prudential
Birla Sun Life
Bharti AXA
www.company.com
Brands used
Ranbaxy
Crocin
Moov
Sun-Pharma
Accu-Check
www.company.com
Brands used
Trip Advisor
MakeMyTrip.com
Yatra.com
Redbus.in
Goibibo.com
www.company.com
Brands used
Parle
Nestle packed Milk
Taj Mahal Tea
Nescafe Coffee
Britannia
www.company.com
Possible BTL Activities
1. In-Store Activities
2. Hospital Campaigns
3. Joggers Park
4. Apartment Activities
5. Family Mela
6. Road Shows
7. Van Campaigns
8. SMS Alerts
9. Tele-Calling
www.company.com
Possible BTL Activities
10.Door To Door
11.Bank Activities
12. Banners
www.company.com
Stages
of Life
Baby
Toddler
Child
Teenager
Young
Adult
Middle
Aged
Adult
Retired
Elderly
www.company.com
Brands used
Apollo
Fortis
Manipal hospitals
AIIMS
Sankara Nethralaya
Lilavati Hospitals
www.company.com
Brands used
Parle
Nestle packed Milk
Taj Mahal Tea
Nescafe Coffee
Britannia
www.company.com
Brands used
Ranbaxy
Crocin
Moov
Sun-Pharma
Accu-Check
www.company.com
Brands used
LIC
AVIVA
ICICI Prudential
Birla Sun Life
Bharti AXA
www.company.com
Possible BTL Activities
1. Hospital Activities
2. Doctor Contact Program
3. Apartment Activities
4. Door to Door
5. In-Store Activities
6. SMS Alerts
7. Tele-Calling
www.company.com

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