SlideShare a Scribd company logo
Himalayan Brewery
Brand: Iceberg Lite
Brand color: as per the labeling
Campaign: paper ad, pop’s, hoardings
Key Line: Iceberg lite “Put your feet up”
Message tone: First and the only lite beer of Nepal
Art work: Musical Theme, Sports, Bars, Beach
Target Group: Tourist, youth
Age group: 18 to 35 years
Distribution area: Hotel, restaurant, departmental store, club, bars
Sports Theme
Dangler
Shop Branding Opt 1
Shop Branding Opt 2
Himalayan brewery
Himalayan brewery

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Himalayan brewery