Iceberg Lite is launching a new advertising campaign featuring paper ads, posters, and billboards with the key line "Iceberg lite 'Put your feet up'" and message that it is the first and only light beer in Nepal. The campaign targets tourists and youth ages 18 to 35 through artwork with musical, sports, bar, and beach themes. Advertising will be distributed in hotels, restaurants, department stores, clubs, and bars, along with shop branding options focusing on a sports theme and danglers.