hike rise and fall.pptx
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Hike Messenger was a messaging app launched in 2012 as a joint venture between Bharti Enterprises and Softbank. It offered features like stickers, a step counting game called Hike Run, digital payments, and hidden chat modes. At its peak, Hike reached a user base of 35 million and was rated the top messaging app on various app stores. However, it struggled to compete against established apps like WhatsApp. Hike's revenue declined from 2018-2020 due to a lack of a clear value proposition, too many complex features that copied WeChat, and no proper revenue model as internet prices dropped. It ultimately shut down in January 2021.
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CrossWing, a Markham-based company, has developed a personal robot called virtualME that could make affordable homecare robots a reality. The founders have invested $6 million to develop a prototype using 3D printing, but mass production at a price of around $2,000 requires an injection molding process. CrossWing plans to launch a Kickstarter campaign in November to pre-sell 1,000 units at $1,000 each to fund the molds and attract further investment. If successful, it would create a market for assistive robots to help the growing senior population live independently. The virtualME robot is targeted initially at simple physical tasks for seniors.
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The document summarizes an event hosted by World Financial Symposiums (WFS) on growth and exit strategies for software and IT companies. WFS is an international organization that educates technology leaders through webcasts and conferences. The event featured presentations from industry experts on topics such as mobile advertising trends, mergers and acquisitions in the ad tech sector, and experiences from companies involved in M&A. Contact information is provided for those seeking more information on WFS and the presented materials.
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This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇回国马上就要找工作，办给用人单位看；
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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7:个人信誉贷款加10分
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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hike rise and fall.pptx
- 1. Rise & Fall By Puspendra Kumar Rana Case Study on
- 2. 2 Introduction Launched – 12th December 2012 Joint venture – Bharti Enterprises and Softbank. Founded by – Kavin Bharti Mittal Headquarter – New Delhi Funding - $261 million
- 3. 3 WHAT HIKE OFFERED HIKE STICKERS o 20,000 stickers in 40+ local languages o national and regional festivals o 500 colleges customized stickers library HIKE RUN o measured the number of steps o share the score with your friends o Hike Run maintained a daily leaderboard,
- 4. 4 BLUE PACKETS o Insert money and send it to their Friend o Changed the way people send and receive money HIDDEN MODE o Focused on the 15-24 year segment o Allowed users to hide their chats
- 5. TEXT TO STICKERS o Hike was the first messaging application to introduce text to stickers.
- 6. 6 COMPETITORS OF HIKE MESSENGER o Hike Messenger’s major competitors were messaging platforms like WhatsApp, Signal, Viber, Telegram and We-chat.
- 7. RISE OF HIKE o 1ST youngest startup to get a unicorn title. o Hike acquired companies such as CREO for advancement in technology. o 15 million followers within a year. o rated #1 app on Android Play store, iOS App store, and Windows store. o Hike reached 35 million user base in 7 years.
- 8. HIKE CUSTOMER ACQUISITION STRATERGIES o Affiliation with MCD, dominos, CCD to provide vouchers/discount coupons. o Hike targeted via the incorporation of local languages and regional sticker to draw a personal connection. o Hike launched a reward program to attract customers. o In 2013, Hike ran a full fledged digital marketing and brand campaign across TV, radio, and cinemas, titled “ Keep your friends close”. o Hike tied up with Airtel and ran a scheme to offer free data for three months. o One stop solution for everything , where news, games, and messages at on one place.
- 9. HIKE ACQUISITION DATE ACQUISITION January 2015 Zip phones January 2015 Thought Mechanics June 2017 InstaLively August 2017 CREO
- 10. FALL OF HIKE 0 100 200 300 400 FY 2018 FY 2019 FY 2020 DECLINE IN HIKE’S REVENUE (2018-2020) Revenue(in Rs. Cr) Loss (in Rs. Cr)2
- 11. 11 REASONS 1. Selective targeting When any company targeting Value proposition Pricing Felling and Emotions Age group (18-23 year) - problem 2. Too many features You see Games/Checklist/MSG/payment/sticker Its more complex It’s copy of chinis app WeChat
- 12. 12 3. No USP (Unique Selling Proposition) WhatsApp – messaging Facebook – socializing Instagram – photo/video Snapchat – without save share photos/video But Hike – no particular image 4. Competition and controversy The global dominance of tech giants
- 13. 13 5. No proper revenue model Single source only telecom operators through the amount of data. Jio resolution made the internet cheap. 6. Timing Timing of launching its apps features Wrong timing of exiting
- 14. 14 SHUTDOWN 6 January 2021
- 15. 15 WHAT COULD HAVE BEEN DONE INSTEAD When whatsapp’s new data sharing policies emerged, had a golden opportunity. During lockdown, hike had a scope for comeback Hike could alternatively have incentivized on the ‘ vocal for local’ movement, and projected itself as an MADE IN INDIA app.
- 16. 16