This document discusses scaling web applications to meet demand. It uses an analogy of a grocery store checkout line to explain concepts like latency, throughput, and concurrency. Latency is the time to complete a task, like scanning items. Throughput is the number of tasks completed per unit of time and is impacted by latency and concurrency. Concurrency is the number of "workers" like cashiers. If demand exceeds capacity, queues will form as customers wait. To avoid queues, systems must decrease latency by optimizing processes, and increase concurrency by designing tasks that can run independently in parallel. Tools like caching, multiprocessing, and Docker can help scale applications by improving latency and concurrency.