The document emphasizes the importance of high-impact visual communication, highlighting that visuals are processed much faster than text and have become increasingly popular since 1990. It outlines key elements for effective storytelling and suggests measuring success through engagement metrics, like views and audience feedback. Various visual channels and techniques, such as video infographics, are discussed to enhance communication and audience connection.

1. HIGH IMPACT VISUAL COMMUNICATION
How?
Why?
Measure
Who? Channels?
WHY SHOULD YOU BE MORE VISUAL?
60,000
Visuals are processed
60,000 times quicker
than text
400%
The use of visualised
information has
increased 400 per
cent since 1990
HOW CAN YOU BE MORE VISUAL?
A story has to be four things to be engaging:
1.Durable 2.Remarkable 3.Plausible 4.Relatable
Storytelling
is a two-way
conversation
– it is about
relating and
‘going forward
together’
MEASURE YOUR SUCCESS
40,000 views per week, biggest episode
has had over 70,000 total views
of employees now trust messages
from senior managers
of employees support brand values
“Once they see the meaning in the
pictures, cynics become advocates
of drawing”
CHANNELS
Posts with videos
attract three times
more inbound links
than plain text posts
You need to be able
to find a single thread
through a story
Fit the stories to the
programme – not
other way around
Marcus Dubois – HSBC Now
72%
83%
Julian Burton – Delta7 Change
Pick what is right for your audience.
For example:
Ask for honest
feedback
Go with statistics –
track webpage
views, video views
etc. and analyse
figures in context
Set KPIs and goals
to a specific
timeframe – and
then look back to
see if they have
been met
Video Infographics Big pictures Animation Typography
GET IN TOUCH
www.sequelgroup.co.uk 020 7354 5577 hello@sequelgroup.co.uk
This infographic ties together some key points from the September 2014 seminar run by the Association
for Strategic Practitioners in Internal Communications (Aspic) networking group – based on LinkedIn