hi everyone i need to help in this case study i want to answer the qustion in this case and make introduction and discusion and conclusion and recommendation if anyone can help my please answer Marketing Excellence move the Intel brand name outside the PC and into the minds of consumers. In order to execute the new brand strategy, it was essential that the computer manufactur- ers who used intel processors support the program. Intel gave them significant rebates when they included the Intel logo in their PC ads or when they placed the \"Intel Inside\" sticker on the outside of their PCs >>Intel and laptops The company created several effective and identifi- able marketing campaigns in the late 1990s to become a recognizable and well-liked ingredient brand name. The \"Bunny People\" series featured Intel technicians dressed in brightly colored contamination suits as they danced to disco music inside a processor facility. Intel also used the famous Blue Man Group in its commercials for Pentium and Pentium IV In 2003, intel launched Centrino, a platform that included a new microprocessor, an extended battery, and wireless capabilities. The company launched a multimilion- Intel makes the microproces- dollar media effort around the new platform called sors found in 80 percent of the world\'s personal \"Unwired,\" which urged the wired world to \"Unwire. computers. Today, it is one of the most valuable brands Untangle. Unburden. Uncompromise. Unstress.\" \"Unwired\" in the world, with revenues exceeding $37 billion. In the helped the company generate $2 billion in revenue during earty days, however, Intel microprocessors were known the first nine months of the campaign. simply by their engineering numbers, such as \"80386\" or As the PC industry slowed in the mid-2000s, Intel \"80486. Since numbers can\'t be trademarked, competi- sought opportunities in new growth areas such as home tors came out with their own \"486\" chips and intel had no entertainment and mobile devices. It launched two new way to distinguish itself. Nor could consumers see intel\'s platforms: Viv (rhymes with \"five\") aimed at home enter- products, buried deep inside their PCs. Thus, Intel had a tainment enthusiasts, and Centrino Duo mobile. In hard time convincing consumers to pay more for its high- addition, the company created a $2 bilion global market- ing campaign to help reposition Intel from a brainy As a result, Intel created the quintessential ingredient- microprocessor company to a \"warm and fuzzy com- branding marketing campaign and made history. It pany that offered solutions for consumers as well. As chose a name for its latest microprocessor introduction part of the campaign, Intel\'s new slogan \"Leap Ahead\" that could be trademarked, Pentium, and launched the replaced the familiar \"Intel Inside\" campaign that had performance products. \"intel Inside\" campaign to build brand awareness of its whole family of microprocessors. This campaign helped become syno.

1. hi everyone
i need to help in this case study
i want to answer the qustion in this case and make introduction and discusion and conclusion and
recommendation
if anyone can help my please answer Marketing Excellence move the Intel brand name outside
the PC and into the minds of consumers. In order to execute the new brand strategy, it was
essential that the computer manufactur- ers who used intel processors support the program. Intel
gave them significant rebates when they included the Intel logo in their PC ads or when they
placed the "Intel Inside" sticker on the outside of their PCs >>Intel and laptops The company
created several effective and identifi- able marketing campaigns in the late 1990s to become a
recognizable and well-liked ingredient brand name. The "Bunny People" series featured Intel
technicians dressed in brightly colored contamination suits as they danced to disco music inside a
processor facility. Intel also used the famous Blue Man Group in its commercials for Pentium
and Pentium IV In 2003, intel launched Centrino, a platform that included a new microprocessor,
an extended battery, and wireless capabilities. The company launched a multimilion- Intel makes
the microproces- dollar media effort around the new platform called sors found in 80 percent of
the world's personal "Unwired," which urged the wired world to "Unwire. computers. Today,
it is one of the most valuable brands Untangle. Unburden. Uncompromise. Unstress."
"Unwired" in the world, with revenues exceeding $37 billion. In the helped the company
generate $2 billion in revenue during earty days, however, Intel microprocessors were known the
first nine months of the campaign. simply by their engineering numbers, such as "80386" or As
the PC industry slowed in the mid-2000s, Intel "80486. Since numbers can't be trademarked,
competi- sought opportunities in new growth areas such as home tors came out with their own
"486" chips and intel had no entertainment and mobile devices. It launched two new way to
distinguish itself. Nor could consumers see intel's platforms: Viv (rhymes with "five") aimed at
home enter- products, buried deep inside their PCs. Thus, Intel had a tainment enthusiasts, and
Centrino Duo mobile. In hard time convincing consumers to pay more for its high- addition, the
company created a $2 bilion global market- ing campaign to help reposition Intel from a brainy
As a result, Intel created the quintessential ingredient- microprocessor company to a "warm and
fuzzy com- branding marketing campaign and made history. It pany that offered solutions for
consumers as well. As chose a name for its latest microprocessor introduction part of the
campaign, Intel's new slogan "Leap Ahead" that could be trademarked, Pentium, and launched
the replaced the familiar "Intel Inside" campaign that had performance products. "intel Inside"
campaign to build brand awareness of its whole family of microprocessors. This campaign
helped become synonymous with the Intel brand, and a new logo was created.

2. Solution
Introduction:
Marketing defines:
As per “ Hansen “,Marketing is the process of discovering and translating consumer needs and
wants into product and service specifications, creating demand for these products and services
and then in turn expanding this demand.
Marketing endeavors to convert customer needs into production, it is considered as customer
satisfying process.
Intel also sucked with “486 chips, Intel created branding marketing campaign and made history
by Put emphasis is on identification of a market opportunity.
Discussion
Question 1)
Brand name is that part of the brand that can be vocalized. At the same time a trade name can’t
be numbers but organization name also be a trade mark, Intel, never protected their product from
their competitors by product name is known as “486”.
Intel made ingredient branding marketing campaign, they had opt business namd called Pentium
and launched the “ Intel inside campaign to build awareness of its whole family of
microprocessors.
Initial marketing Campaigns:
In order to execute the new brand strategy, it was essential that the computer manufacturers who
used Intel processors support the program Intel gave them significant rebates at the same time
included their logo in their PC Ads.
2. Recently, Intel created the classmate PC - a small, kid-friendly, durable, and affordable. Intel
Processor - based computer intended for children in remote regions of the world. This part
known as Intel learning series.
Intel launched the Atom processor, the company’s smallest processor to date, designed for
mobile internet devices, netbooks.
Intel Introduced advanced micro processor, the Intel core i7, which focused on the needs for
video, 3-d gaming, and advanced computer activities.
Yes, they were to stop the tag line because their recent products predicted the same.
________________________________________________________________________
Conclusion:
Product, purchaser gets in exchange for his /her money
It can be offered to a market for attention, acquisition, use or consumption and that might satisfy

3. a want or need.
A product is a bundle of utilities consisting of various product features and accompanying
services.
So Intel also using the product knowledge proper and changing the features and product
according to the advance technology requirement.
Recommendations:
Intel should be back with logo Name, not to losing their originality.