This document outlines a social media advocacy plan for providing information about human growth hormone (HGH) deficiency. The plan involves developing a website that provides dynamic, comprehensive, and credible HGH information in multiple languages. It would allow users to earn points for engaging with content and include features like blogs, online doctor consultations, and growth charts. The goals are to connect the 100,000+ people in the US and UK with HGH deficiency and advocate on the issue to lawmakers. A virtual community in Second Life is also proposed to allow patients and doctors to interact online.

1. Social Media Advocacy plan

4. Everything under the sun on
HGH that people need to
know but don’t know whom to
Ask.
Community based interactions
between virtual Avatars on
Second Life and Teen Second
Life

5. All the information under the sun on HGH that people need to know but don’t know
whom to Ask.
Key Features:
 Dynamic Content- Different content on the Homepage, each time a person logs in.
 Comprehensive & Credible information on HGH presented in a user friendly manner
 Points for reading articles, commenting on stories, polls etc and subsequent log ins.
 Searchable by key words
 Easy and user-friendly Audio-Video playback options
 Translations in popular European languages
 Senator, Congressmen, Lawmaker sensitization campaign
 Networking with other NGOs and governmental agencies for advocacy on HGH

6. What Kind of Content Can You Expect ?
 Blog– they Call me Shorty
 Ask Aunt Maggie– Your own Agony Aunt
 Share your Story
 Second Opinion– Online Consultation with a panel doctor ?
 What is Human Growth Hormone Deficiency ?
 What is Pediatric Growth Hormone Deficiency and its symptoms ?
 Signs and symptoms of Adult Growth Hormone Deficiency?
 Growth Charts
 When can we say that the growth is abnormal, Why and whom to consult?
 FAQs
 Comic strip on HGH explaining difficult terms in easy language

7. Where are the footfalls going to come from :
 There are today close to 100,000 people suffering from HGH deficiency in USA and
UK. They can be converted into the initial footfalls through :
 SMS messaging
 E-mail mailing lists
 RSS feed cast
 Viral marketing or word of mouth promotion on social sites and blogs
 Blogs
 Search Engine Promotion
 Paid traffic
 Posts on social forums, chat sites and health support groups
 RSS mailing lists

9. Key Features :
Online Resource
Visitors
Visitors Centre
Virtual Traffic
Control Room
Visitors

10. Social Network & Health Support Groups : Reach Global, Bonding Local
 Registration through filling up a form with contact details etc. Membership to be
confirmed by e-mail to selected persons. This is to ensure that:
 Only genuine Doctors get registered as Doctors– Registration No. to be tallied
Only genuine people get in
 Children and Teenagers are not exploited
 Two main registration categories:
 As a Doctor
 As a patient/family member
 At this stage itself the person logging in is asked his preferences and given the option
to choose other people in his geographical location who may be:
 Of the same surname e.g. Smith or Patel
 Same place of birth
 Same College etc
(This is because such people are expected to bond better)

11. Second Life & Teen Second Life :
BENEFITS TO PATIENTS:
 Chance to touch and feel others with similar
problems in the virtual world
 Separate online counseling sessions for parents
and children
 Virtual meeting place with the top doctors
 Rich media experience with film shows, audio
talk shows and 3-D animations
• Prizes for the most creative innovation
BENEFITS TO THE DOCTORS:
 Doctor’s Consultation Chambers in the virtual world.
A place were Doctors meet other Doctors, attend
Web Seminars, Conferences and watch video
demonstrations of new products
They get points for each log-in, give consultation and
advise to patients. These points can be later redeemed
for gifts and family holiday Packages