1. Hershey's implemented a new $112 million ERP system in 1999 that failed, causing a 19% drop in quarterly profits and an 8% decline in stock price as the system caused operational paralysis and prevented processing $100 million in orders. 2. Hershey's cut corners on critical system testing phases to meet an aggressive 30-month implementation schedule instead of the recommended 48 months, likely missing data, process, and integration issues. 3. Lessons from Hershey's failure include the importance of thorough system testing using realistic scenarios and avoiding risky project schedules like go-live during peak seasons without proper employee training.