Vår fiskeriutsending i Japan Henrik Andersen presenterer status for det japanske markedet på Miniseminar Laks i Oslo, på Thon Hotell Vika Atrium 03. februar 2012.
Børge Grønbech - Norges sjømatråds fiskeriutsending i USA - Miniseminar Laks...Norwegian Seafood Council
Vår utsendig i USA Børge Grønbech gjennomgår status for det amerikanske laksemarkedet på Miniseminar laks i Oslo, Thon Hotelll Vika Atrium 03. februar 2012.
1) China occupied Tibet in the 1950s, resulting in 1.5 million deaths from violence and famine, the destruction of 6,000 monasteries, and 180,000 Tibetans forced into exile.
2) Tibet wants independence to preserve its Buddhist culture and end human rights violations by China over the past 40 years.
3) China claims sovereignty over Tibet based on historical ties dating back to the 13th century and believes it can develop the region and prevent the "horrible" influence of Buddhism.
The Chinese occupation of Tibet has resulted in the deaths of 1.2 million Tibetans over the past few decades. Most Tibetans died as a result of torture, execution, uprising against Chinese rule, starvation, and suicide. This document calls on readers to help the Tibetan people seek freedom from Chinese control and oppression.
Sparta and Athens had some similarities and differences in their daily lives, economies, and governments. Spartan men focused on the military while Athenians engaged more in religion, arts, and politics. Both had mountains and limited fertile land, but Athens relied more on agriculture and trade while Sparta depended on farming and conquest. Spartan children who were unhealthy were left to die, and boys were trained as soldiers from age 7, whereas Athenian education aimed to produce citizens for peace and war. Athens practiced polytheism and traded goods like wine and pottery, while Sparta followed paganism and traded copper and tin.
CEO of Nutreco looks into the future for the feed company Nutreco and the salmon feed business in general. Is there a new competitive climate within the salmon feed business?
Børge Grønbech - Norges sjømatråds fiskeriutsending i USA - Miniseminar Laks...Norwegian Seafood Council
Vår utsendig i USA Børge Grønbech gjennomgår status for det amerikanske laksemarkedet på Miniseminar laks i Oslo, Thon Hotelll Vika Atrium 03. februar 2012.
1) China occupied Tibet in the 1950s, resulting in 1.5 million deaths from violence and famine, the destruction of 6,000 monasteries, and 180,000 Tibetans forced into exile.
2) Tibet wants independence to preserve its Buddhist culture and end human rights violations by China over the past 40 years.
3) China claims sovereignty over Tibet based on historical ties dating back to the 13th century and believes it can develop the region and prevent the "horrible" influence of Buddhism.
The Chinese occupation of Tibet has resulted in the deaths of 1.2 million Tibetans over the past few decades. Most Tibetans died as a result of torture, execution, uprising against Chinese rule, starvation, and suicide. This document calls on readers to help the Tibetan people seek freedom from Chinese control and oppression.
Sparta and Athens had some similarities and differences in their daily lives, economies, and governments. Spartan men focused on the military while Athenians engaged more in religion, arts, and politics. Both had mountains and limited fertile land, but Athens relied more on agriculture and trade while Sparta depended on farming and conquest. Spartan children who were unhealthy were left to die, and boys were trained as soldiers from age 7, whereas Athenian education aimed to produce citizens for peace and war. Athens practiced polytheism and traded goods like wine and pottery, while Sparta followed paganism and traded copper and tin.
CEO of Nutreco looks into the future for the feed company Nutreco and the salmon feed business in general. Is there a new competitive climate within the salmon feed business?
Jon Arne Grøttum fra FHL sitt foredrag på Havbrukskonferansen 2013. Temaet er produksjonsestimater for 2014 og Grøttum svarer på spørsmålet om det blir vekst i mengden slaktet laks i 2014.
Er laks sunt? Professor Edel Elvevoll ved Universitetet i Tromsø sitt foredrag fra Havbrukskonferansen 2013. Her forteller hun om hva forskningen sier om helse og sjømatkonsum og hvor mye laks man kan spise ut fra den siste forskningen rundt fremmedstoffer.
Otto Andreassen fra NOFIMA sin presentasjon fra Havbrukskonferansen 2013. Tema er hva som må til for å kunne øke produksjonen av norsk laks frem mot 2030.
Norway manages its fisheries and aquaculture through an extensive legislative, regulatory, research, and control framework. Key aspects include:
1) Laws passed by Parliament governing marine resources, fishery participation, and aquaculture.
2) The Ministry of Fisheries oversees policy and management with advice from research institutions and the Directorate of Fisheries.
3) The Directorate of Fisheries regulates fisheries through quotas, licenses, and controls compliance through inspections and sales organizations.
The document discusses China's seafood industry and consumption trends. It notes that China imports large quantities of whitefish like pollock and cod from exporting countries like Norway and processes it into frozen fillets. However, the processing industry earns only small profits due to increasing labor costs and dependence on imported raw fish. Rising domestic consumption, urbanization, and popularity of restaurants like KFC are increasing demand for imported high-quality seafood products in China. Only high-value added processing will remain profitable in China in the long run.
Jon Arne Grøttum fra FHL sitt foredrag på Havbrukskonferansen 2013. Temaet er produksjonsestimater for 2014 og Grøttum svarer på spørsmålet om det blir vekst i mengden slaktet laks i 2014.
Er laks sunt? Professor Edel Elvevoll ved Universitetet i Tromsø sitt foredrag fra Havbrukskonferansen 2013. Her forteller hun om hva forskningen sier om helse og sjømatkonsum og hvor mye laks man kan spise ut fra den siste forskningen rundt fremmedstoffer.
Otto Andreassen fra NOFIMA sin presentasjon fra Havbrukskonferansen 2013. Tema er hva som må til for å kunne øke produksjonen av norsk laks frem mot 2030.
Norway manages its fisheries and aquaculture through an extensive legislative, regulatory, research, and control framework. Key aspects include:
1) Laws passed by Parliament governing marine resources, fishery participation, and aquaculture.
2) The Ministry of Fisheries oversees policy and management with advice from research institutions and the Directorate of Fisheries.
3) The Directorate of Fisheries regulates fisheries through quotas, licenses, and controls compliance through inspections and sales organizations.
The document discusses China's seafood industry and consumption trends. It notes that China imports large quantities of whitefish like pollock and cod from exporting countries like Norway and processes it into frozen fillets. However, the processing industry earns only small profits due to increasing labor costs and dependence on imported raw fish. Rising domestic consumption, urbanization, and popularity of restaurants like KFC are increasing demand for imported high-quality seafood products in China. Only high-value added processing will remain profitable in China in the long run.
8. LAKS #1 I «KAITEN»
SUSHI RESTAURANTER
• Laks har detronisert tunfisk som
foretrukken sushitopping (Nihon
Keizai Shimbun, 7/12/2011)
• Gjeller spesielt "keiten" eller
rullebånds-sushi restauranter.
– Voksende kategori av sunde "fast-
food" restauranter
– Spesielt populær blandt
barnefamilier og yngre forbrukere.
• Trenden smitter av på
dagligvarehandelen - økt salg av
laksesushi
– Laks vinner andeler generelt
9. LAVERE PRISER; NYE
MULIGHETER
• Rått konsum i detaljhandel ca.
380.000 tonn - ca. 30% tunfisk
• Laksefisk ca. 25.000 tonn (4 %)
– Fryst Chilensk ørret og laks. Lav
pris og manglende tradisjon for
bruk av lokal laks
• Mulighet til å satse på Norsk
"nama" laks (aldri fryst) som
differensiert alternativ til tunfisk
og Chilensk
– Aksept av kvalitetsforskjell og
preferanse
10. POSITIVT NORSK
LAKSERENOMÉ
• Positive assosiasjoner til Norsk
opprinnelse
– Fisk fra Norges kalde klare vann
oppfattes som trygg og av god
kvalitet
• Mange års investeringer har satt
sine spor
• Mulighet for å kapitalisere
gjennom tydelig kobling mellom
opprinnelse og spiseopplevelse
11. FORBRUKER-
KOMMUNIKAJSON I 2012
• Sjømatrådet legger til rette:
• Annonsekampanjer i april/mai samt
november/desember
– Advertorials
– Annonser
– TV tie-in utvalgte områder
– Butikkkampanjer
• Selektive butikkkampanjer i
mellomperioder
• Bygge kjennskap og preferanse til
fersk norsk «nama» laks som den
beste spiseopplevelse – helt rått!