Henkel is a global company with over 52,000 employees that operates in 125 countries. In fiscal year 2007, Henkel achieved sales of 13.1 billion euros and operating profit of 1.3 billion euros. Henkel focuses on three core areas of competence: laundry and home care, cosmetics/toiletries, and adhesives technologies. The company aims to grow organically and through selective acquisitions while increasing efficiency along the entire value chain.

1. 132 Years Quality from Henkel Corporate Communications

2. Fiscal 2007 Sales 13.1 bill. euros Operating Profit (EBIT) 1.3 bill. euros ROCE + 15.4 percent Net earnings 941 mill. euros Earnings per preferred share + 7.5 percent Capital expenditures on + 9.0 percent property, plant & equipment      

3. Henkel Worldwide 2007 Sales 13,074 mill. euros 125 countries 52,300 employees 1) 1) Since April 2008 more than 55,000 employees due to the acquisition of the National Starch businesses.

4. Henkel Headquarters Düsseldorf-Holthausen

5. Our Vision Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

6. Our Values We are customer driven We preserve the tradition of an open family company We are dedicated to sustainability and corpo- rate social responsibility We develop superior brands and technologies We communicate openly and actively We strive for innovation We aspire to excellence in quality We embrace change We are committed to shareholder value We are successful because of our people

7. Three Areas of Competence Quality with Brands & Technologies Laundry & Home Care Adhesives Technologies Cosmetics/ Toiletries

8. Overview of our Top Brands Cosmetics/ Toiletries Laundry/ Home Care Adhesives Technologies

9. That‘s Henkel In 2006, enough Persil was sold for 1,260 million loads of laundry in Germany alone. All of the Henkel shampoo bottles sold in only one year would stretch from Europe to America, from Düsseldorf to New York. In schools, households and offices 120 million Pritt adhesive sticks are in use. Every modern automobile contains up to 33 pounds of Henkel adhesives.

10. Branding Strategies Roll-out of concepts/ speed Low-cost production Low complexity Regional market penetration Close to Consumer Flexible response GLOCAL Standardization Differentiation

11. Growth Strategy Henkel Focus on three areas of competence: Laundry & Home Care, Cosmetics/Toiletries and Adhesives Technologies Innovations with Brands & Technologies Growth in profitable regions, ‘profitabilize’ growth regions and strengthen leading positions in mature markets (Western Europe / North America) Organic growth supported by selected acquisitions Increase efficiency along the entire value chain

12. Henkel AG & Co. KGaA Management Board Hans Van Bylen Cosmetics/ Toiletries Friedrich Stara Laundry & Home Care Kasper Rorsted Chief Executive Officer and responsible for Human Resources/ Infrastructure Services Lothar Steinebach Finance/Purchasing/ IT/Law Thomas Geitner Adhesives Technologies

13. More than 132 Years of Quality from Henkel