Cinessentials is launching a new initiative to develop a new audience of film lovers. It will host events where celebrities, authors and filmmakers have 15-45 minutes to convince audiences that a particular film should be considered an essential part of cinema. The goal is to develop the next generation of filmgoers and arm them with a strong film vocabulary so they expect more from their movie-going experiences. Cinessentials is seeking speakers, venue partners and sponsors to participate in these events.