The Information Commissioner issued an enforcement notice to Help Direct UK Limited for contravening regulations around sending direct marketing communications via electronic mail. Between December 2013 and April 2014, over 650 individuals complained about unsolicited marketing text messages sent by Help Direct UK Limited regarding pension plans. The Commissioner determined Help Direct UK Limited violated regulations by sending these messages without prior consent and by concealing their identity as the sender. The enforcement notice requires Help Direct UK Limited to comply with regulations around direct marketing and electronic communications, including obtaining consent and clearly identifying themselves as the sender, within 35 days.