This presentation, is the rendering of 3 weeks of work, that we call a Magic Sprint. In this short amount of time, we refine the concept, create a smart user experience, a visual design and some animation. Feel free to contact us.

1. QUTEE MAGIC SPRINT
App Concept

2. Challenge
—
Personas
—
Design
—
Theo & Zoe

3. CHALLENGE

4. These are a few of the scenarios that the socialising
and outgoing crowd of big cities like Shanghai encounter.
While employing technology and ubiquitous
mobile devices as a solution, we took great care
in designing the user experience, to encourage
users to personally interact with one another,
the old-fashioned way.
CHALLENGE
What do you do if you are a shy guy eyeing a cute girl
in a bar, but don’t have the guts to approach her
for fear of rejection and loss of face?
What if you are a girl that would like the “right guy”
to approach you but you have to deal with
the “wrong guys” all the time.

5. PERSONAS

6. THEO, 29
Engineer
About
Theo is a young engineer who arrived in Shanghai one week ago.
Tonight he feels like meeting girls. He plans to go out with friends,
but they don’t know the best places for partying in Shanghai.
– Find the best places to party in Shanghai
– Meet some girls
– His pick-up lines are really bad
– His friends could be an obstacle
Needs
Pain Points

7. – Get over her break-up
– Meet new people
ZOE, 27
Stylist
About
Zoe is a young stylist who settled in Shanghai 5 years ago.
She broke up with her boyfriend almost 6 month ago but still didn’t
get over him.
A friend of her tells her it’s time to move on.
Tonight is the occasion. They decide to go to Mint.
– She is really shy
Needs
Pain Points

8. DESIGN

10. QUTEE
Qutee’s are the core of the app.
You indicate interest in them by quteing
them and they do the same by quteing
you, making a match!

11. RADAR
The Radar allows you to see which
bars/clubs are around you.
It moves according to your orientation.

12. THEO
It’s 10 PM, Theo and his friends are going out. He
opens the App to find the best bar/club
to go to, around them. They also look at the
« hot places » : Where there are a lot of girls.

13. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

14. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

15. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

16. THEO
He arrives to Mint and the circle turns red to
indicate that he has “checked-in”. The doors are
open for him, he can select the girls to qute:)

17. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

18. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

19. THEO
Surprise, Zoe likes him too.

20. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

21. THEO
The day after :
He is a bit hangover but can’t stop thinking about
the party and how good it was. From his “history”
he can see where he was all night and how many
qutees he received in each place. Later he will
meet his friends and maybe show off a bit.

22. THEO
It’s Now 10 PM, Theo and his friends are going out.
They open the App to find the best bar/club to go,
around them. They also look at the places where
there are a lot of Qutees.

23. Thank you!
Contact
www.minglabs.com
hello@minglabs.com