Conversational commerce is generally used to describe how consumers can use chat, messaging, or other natural language interfaces (i.e. voice) to interact with brands or services – an approach that was not yet possible in the one way communication approach that brands have used till now. But even in a high tech messaging environment, technology is only an enabler and a true “brand-consumer dialogue” can only be successful when providing real value to consumers. Mark will talk about what sympl has learned building the first recruiting chatbot in Europe, helping marketeers to understand when and how (not if!) they should start an interactive dialogue with their consumers.

4. Hi Mark!

5. Hi Mark!
What is sympl all about?

6. Hi Mark!
sympl is a new solution to fix several of the
current issues in recruiting
What is sympl all about?

7. What is sympl all about?
sympl is a new solution to fix several of the
current issues in recruiting

8. What is sympl all about?
No change in the last 20 years
The process of recruiting is still very much “off line”
Employers & Ca
sympl is a new solution to fix several of the
current issues in recruiting

9. Employers & Candidates get frustrated by the process Waste of time &
sympl is a new solution to fix several of the
current issues in recruiting
What is sympl all about?

10. he process Waste of time & money
sympl is a new solution to fix several of the
current issues in recruiting
What is sympl all about?

11. So how did you approach this?

12. So how did you approach this?
New consumer behaviour demands a different
approach…

13. So how did you approach this?
New consumer behaviour demands a different
approach…

14. Apps are on the
65% of smartphone use
77% of users stop using
So how did you approach this?
New consumer behaviour demands a different
approach…
Traditional approach doesn’t work anymore
Candidates don’t use the traditional channels anymore

15. So how did you approach this?
New consumer behaviour demands a different
approach…
Apps are on the decline
65% of smartphone users don’t download apps anymore.
77% of users stop using an app after 3 days.
80% of time on m

16. So how did you approach this?
New consumer behaviour demands a different
approach…
80% of time on mobile is spent in chat apps

17. We want to meet customers where they are!

18. We want to meet customers where they are!
So how does it work?

19. We want to meet customers where they are!
So how does it work?

21. We want to meet customers where they are!
So how does it work?

22. So how does it work?
Come again?

23. Come again?
The whole recruitment process is managed digitally.
We adapted our technology to the customer, not the
other way around.

24. The whole recruitment process is managed digitally.
We adapted our technology to the customer, not the
other way around.
Come again?

25. The whole recruitment process is managed digitally.
We adapted our technology to the customer, not the
other way around.
Come again?
And how’s that working out?

26. And how’s that working out?
Everybody ❤️’s it!!
The whole recruitment process is managed digitally.
We adapted our technology to the customer, not the
other way around.

27. And how’s that working out?
Everybody ❤️’s it!!
96% of messages are opened in the first 3 minutes
98% of candidates want even more questions
Interacting in “their” channel creates a real dialogue
Better screening
Only 1.6 live interviews

28. We get all data in
All interactions are track
And how’s that working out?
Everybody ❤️’s it!!
inutes
s
Better screening delivers efficiency increase for employers
Only 1.6 live interviews per hire (vs market average of 5)

29. And how’s that working out?
Everybody ❤️’s it!!
We get all data in real time
All interactions are tracked “live” on our servers.
for employers

30. Conversational recruitment is the way to go

31. Conversational recruitment is the way to go
I get the conversational recruitment thing, but it’s
probably not for me

32. Conversational recruitment is the way to go
The age of conversational commerce is
already upon us!
I get the conversational recruitment thing, but it’s
probably not for me

33. probably not for me
Consumer
Engagement
The age of conversational commerce is
already upon us!

34. Consumer
Engagement

35. Sales /
Conversion

36. Consumer
Engagement

37. Sales /
Conversion

38. Consumer
Engagement

39. Customer
Support

40. And is that easy to implement?

41. And is that easy to implement?
No, but we nailed it 🔨

42. No, but we nailed it 🔨
And is that easy to implement?
And technology wasn’t the hardest part…

43. No, but we nailed it 🔨
2 way conversations with your consumers
Think about a relevant conversation you want to have
A “real” tone of
The age of UX/UI desig
And technology wasn’t the hardest part…

44. Only as good as
You need to think abou
A “real” tone of voice for the brand
The age of UX/UI design is over - it’s about the UI language
No, but we nailed it 🔨
And technology wasn’t the hardest part…
You need to think abou

45. Only as good as the data you put in
You need to think about the conversation flow
No, but we nailed it 🔨
And technology wasn’t the hardest part…

46. What did you learn from this?

47. What did you learn from this?
Plenty of stuff!!! ️

48. Plenty of stuff!!! ️
What did you learn from this?
Limit your scope!
You are not Apple building Siri!!!
KISS
No need to make the co

49. Plenty of stuff!!! ️
What did you learn from this?
Start experiment
Only by doing this will y
KISS
No need to make the conversation too complicated or use NLP

50. Plenty of stuff!!! ️
What did you learn from this?
Start experimenting now!
Only by doing this will you gain the experience needed to master the dialogue

51. Haven’t we heard this all before? I am not very
impressed by the bots I have used

52. Sorry, I did not quite understand your request.
Could you repeat that?
Haven’t we heard this all before? I am not very
impressed by the bots I have used

53. Sorry, I did not quite understand your request.
Could you repeat that?
Just kidding. 😂
Haven’t we heard this all before? I am not very
impressed by the bots I have used

54. Sorry, I did not quite understand your request.
Could you repeat that?
Just kidding. 😂
But seriously - look at the first apps…
Haven’t we heard this all before? I am not very
impressed by the bots I have used

55. 2008
iBeer was a #10 paid app
2010
Instagram was a #10 fr
Just kidding. 😂
But seriously - look at the first apps…

56. 2010
Instagram was a #10 free app
Just kidding. 😂
But seriously - look at the first apps…

57. Time to wrap up!

58. You can now have 1 to 1 conversations
- at scale
Time to wrap up!

59. You can now have 1 to 1 conversations
- at scale
On top of your current tools - and integrated
with your back office
Time to wrap up!

60. You can now have 1 to 1 conversations
- at scale
On top of your current tools - and integrated
with your back office
Time to wrap up!
Launch with a baby ️ so it can
become an adult ️

61. www.sympl.be
sympl

62. m.me/sympl.bewww.sympl.be
sympl chip

63. m.me/sympl.bemark@sympl.be
mark
www.sympl.be
sympl chip