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HEEG Conference - Visual Imagery and Digital Media in Learning
- 1. Using Visual Imagery and Digital Media in Teaching
- 2. Opening thoughts on Visual 'It's much easier to consume the visual image than to read something.' - Lawrence Ferlinghetti Morrow, 2013
- 3. Why use imagery? The psychology behind it. The brain is mainly an image processor – Haig, 2012 The brands below can be instantly recognised via the use of a brand logo, without the need of associated wording
- 4. Words Vs. Images - Words A journey had begun. sat on a train travelling through the countryside, with a green scenery as a surrounding, on the way to London. 4 Students on this train, playing a game of cards, trying to oust each other to be the victor. A tense and nervous game ensues, faces representing a variety of emotions. These emotions telling a different story from each individual as to how they feel about their hand. The winner will be beaming with pride, whilst the losing parties will scurry away in order to prepare for the next round.
- 5. Words Vs. Images – Images
- 6. Use in the Classroom • Helps promote creative thinking. • Helps create an easy environment to work, between the students and lecturer. • Allows for in depth conversations and discussions.
- 7. Use in assignments • Helps to better explain a point • Allows a student to show off their creativity • Adds a new dimension to assignments, enables students to work with different aspects of an assignment with less fatigue
- 8. Use of Pinterest in class Difficult at first. After the initial difficulty in using the platform provided great benefits to us as students. Integrates both imagery and words to provide a well rounded explanation of posts.
- 9. Trips and Visual Imagery Trip to London – visit to the brand museum. From this a journey was conducted, travelling towards old Bond street to take a look into how shops market themselves with imagery in an attempt to persuade people passing by. Following the luxury brick road.
- 10. Rule of three Chen (2015) explains 'Three is the magic number when creating displays. Not only does it catch the customer’s attention, it helps cement the product display in the customer’s mind. This is why many visual merchandising experts follow and preach the “Rule of Three”'.
- 11. Overview of Brand Shows the evolution of visual imagery in brand management through time. The exhibits helped to start discussions into the aspect of change, in imagery and the effectiveness of brands adapting their appearance over time.
- 12. Shop windows
- 13. Shop windows
- 14. Why use visual imagery? According to Johnson (2014) we are exposed to around 5,000 adverts per day. This number is ever increasing also. They also state that we engage with only 12 adverts a day. It is imperative to use imagery in the class as it helps to encourage creativity and like most skills, this can be developed the more it is used.
- 15. Ending Thoughts 'Visual art and writing don't exist on an aesthetic hierarchy that positions one above the other, because each is capable of things the other can't do at all. Sometimes one picture is equal to 30 pages of discourse, just as there are things images are completely incapable of communicating.' - William S. Burroughs A thumbs up from a fellow student on their feelings on visual imagery in learning
- 16. Reference Brainy Quote (2001) Famous quotes at BrainyQuote. Available at: https://www.brainyquote.com/ (Accessed: 20 February 2017). Chen, N. (2015) Visual merchandising display techniques: 3 tips to increase sales. Available at: https://www.repsly.com/blog/consumer-goods/visual-merchandising- display-techniques-to-increase-sales (Accessed: 20 February 2017). Johnson, S. (2014) New research sheds light on daily ad exposures. Available at: https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad- exposures/ (Accessed: 20 February 2017). Kouyoumdjian, H. (2012) Learning through visuals. Available at: https://www.psychologytoday.com/blog/get-psyched/201207/learning-through- visuals (Accessed: 20 February 2017). Marrow, D. (2013) How to photograph the night sky [Camera]. Available at: https://iso.500px.com/night-sky-photo-tutoria (Accessed: 23 February 2017).
Editor's Notes
- Ryan Thank you for that amazing talk on imagery, now myself and my fellow colleague Kieron are going to be discussing the use of imagery and digital media in teaching, in terms of our experiences and how we believe that it has enhanced our learning.
- Kieron
- Ryan Haig Kouyoumdjian Ph.D., 2012 Why use imagery and the psychological importance of imagery in teaching. Words are abstract and rather difficult for the brain to retain, whereas visuals are concrete and, as such, more easily remembered The brain is mainly an image processor – Haig, 2012 The brands below can be instantly recognised via the use of a brand logo, without the need of associated wording - As most will notice the brands displayed are Starbucks Siren, the Nike tick, the traditional Microsoft Windows and the Golden arches of McDonalds. All of which are recognisable without the need for words alongside the brand image. Thus showing we, as humans, may respond better to imagery compared to reading.
- Kieron
- Kieron
- Ryan We use Visual imagery across all of our taught Marketing modules, the images on the screen are of a Small Business Enterprise module where we used chocolate taste testing as a way of understanding the different markets within the chocolate confectionary industry. By using the real packaging and chocolate is enhances our understanding of the market and helps with real industry knowledge building which is an employable skill. Other uses include the use of video in lecture; Lectures that use video to enhance knowledge building and experience is in valuable, one particular example is where we use videos of a marketing campaigns to understand why the brands use the particular ads to showcase their product, what feelings do they want to achieve? What is the messagethe brand wants to send out to consumers?
- Kieron
- Ryan Pinterest, is a new and innovative way of sharing material in an academic way. Our first experience of Pinterest is during Brands and Branding where we were expected to pin picture of what we thought is a 'cool brand' and we then just need to pin into our lectures board. This is a form of collective learning where the whole group are able to see what others perceive to be a cool brand and because it is Pinterest a caption can be added, so that students can justify why they believe their brand is a cool brand. Although as for most of the group Pinterest was a new social media platform, so the tasks were difficult to start as nobody knew how it worked, but these barriers were overcome in the end.And because you can add a caption Pinterest is advantageous because it integrates both imagery and words to put across points of discussion a lot more effectively.
- Kieron
- Ryan One thing that is remembered the most from our imagery trip to London is the Rule of Three which is evident across every single shop window that we went past. Shop window displays tend to follow the rule of three. As can be seen in the window display above, this is because it is easier for the mind to process, this is a trick that Visual merchandisers use to capture the attention of passers-by on the streets of London. Chen explains that Three is the magic number when creating displays. Not only does it catch the customer’s attention, it helps cement the product display in the customer’s mind. This is why many visual merchandising experts follow and preach the “Rule of Three”'.
- Ryan The Brands Museum is a great opportunity that we were so fortunate to be able to visit. The Brands Museum exhibits loads of brands from across the globe and shows how brands have evolved through time and when looking at them you can see trends where brands tend to use less harsh fonts and effective colours to enhance branding and brand recognision. The exhibits also help to start discussions amongst us students regarding the change in brands (Such as Oils of Ulay, now known as Olay) and how brands adapting have been affective and worked to the brands advantage.
- Kieron
- Kieron
- Fin