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Continuous, collaborative learning: making it work for your org


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Presentation by Cammy Bean of Kineo on June 6, 2013. What is continuous, collaborative learning? How can you make it work with your organization? This webinar was hosted by Citrix/GoToTraining and Training Magazine.

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Continuous, collaborative learning: making it work for your org

  1. 1. Continuous, collaborativelearning. What is it and whyshould I care?Cammy BeanVP of Learning Design
  2. 2. A long, long time ago“social learning” was allthe rage.Social Learningis so dreamy!
  3. 3. But the term“social” reallyfreaks somepeople out.
  4. 4. Is this what they think is reallyhappening?
  5. 5. Just relax. We’re all social, man.
  6. 6. Let’s talk about collaboration instead.
  7. 7. What about the continuous part?
  8. 8. The Forgetting Curve
  9. 9. Post event touchpoints:two days, twoweeks, two months
  10. 10. Tools can help...
  11. 11. John Seely Brown and“the entrepreneuriallearner”
  12. 12. The world has changed. (Mostly.)
  13. 13. The half life of skills today = five years.
  14. 14. Moving from stocks...
  15. 15. flows.
  16. 16. It’s all in ourheads.
  17. 17. We just don’t havethe time to dotraining like that.
  18. 18. People find ways to get what they need.
  19. 19. So let’s go with the flow.• learning = working• working = learning• *Harold Jarche
  20. 20.
  21. 21. Learning in the Workplace 2013(Jane Hart Survey of 600+)
  22. 22. Let’s look at an example.
  23. 23. Custom software company23 global offices and 2,000 employeesFragmented knowledge baseComplex problemsBUT…a collaborative culture already inplace
  24. 24. What about culture?
  25. 25. Lots of community groups solving lots ofreal problems.•QA•Technical•Local•Personal
  26. 26. Two full-time community managers.
  27. 27. Key Benefits:• Providing a face to every name, includingcontext and digital footprint• Creating serendipity• Creating organizational memory
  28. 28. PollSo. Does your org do social/collaborative?• You betcha!• Not officially, but we find ways to get whatwe need (Facebook, Twitter).• No way! Social is too scary for us.• Who cares what the org blocks, I have asmartphone!
  29. 29. Jane Bozarth
  30. 30. How didI do that?
  31. 31. Does this strike fear in your heart?35
  32. 32. How can T&D people help with all of this?• Community management• Mentorship and reverse mentorshipprograms• Working with IT to get the right tools inplace• Content curation
  33. 33. TheLearningCampaign
  34. 34. Remember the Public Service Announcement(PSA)?
  35. 35. All this time, Marketing,we wanted the samething. But you alwaysseemed so...obsessedwith style.Yes, darlingLearning, but I’m notlike the others. I amContent Marketing*. Icare about therelationship.
  36. 36. What is Content Marketing?Creating and distributing relevant and valuablecontent to attract, acquire, and engage a clearlydefined and understood target audience – withthe objective of driving profitable customeraction.
  37. 37. Learning from content marketing.Campaignforchange DesignforengagementEmbedresults
  38. 38. So what does marketing try to do?
  39. 39. Turn prospects into fans...
  40. 40. ...using a wide range of channels...
  41. 41. ...through a sustained campaign that createsmeasurable results.
  42. 42. Let’s look at another example.
  43. 43. The Change CampaignGlobal Entertainment Company with somedry content. (sound familiar?) needed to:•Raise awareness about threats to privacyand information security•Get people to take compliance-relatedpolicies seriously•Empower people to take action!AND...they don’t do boring! They wanted toengage attention AND deliver results.
  44. 44. 1. Campaign for change“Put Yourself in the Picture” Campaign:•Video promos•Posters/flyers•Catchy jingles!•Branded sweets•Themed cafeteria menus•Competition•Tip Sheets•eLearning
  45. 45. 2. Design for engagementFocused self-paced elearning tutorialsand How Tos, underscoring key policyand regulation campaign messages.Now withsuperheroes!
  46. 46. 3. Embed for resultsAsk for change!Provide ongoing support!(Tip Sheets, Decoder Wheels)Keep the messages coming!Reward participation!
  47. 47. The results (what really matters)More employees reaching out for help!Chief Privacy Officer getting more requests forguidance (training, tools, rules)!Project teams reaching out to Legal andInformation Security earlier than ever before!
  48. 48. So let’s change theconversation. Let’s find waysto make this happen in ourorgs. Let’s keep learning andexperimenting and showingour work!Say, I like thiscontinuous, collaborative learning guy.
  49. 49. So what are yougoing to do about it?
  50. 50. • Cammy Bean• email:• twitter: @cammybean #ContinuousLearning• blog:• References and more oncontinuous, collaborative learning: