Presentation by Cammy Bean of Kineo on June 6, 2013. What is continuous, collaborative learning? How can you make it work with your organization? This webinar was hosted by Citrix/GoToTraining and Training Magazine.
Key Benefits:• Providing a face to every name, includingcontext and digital footprint• Creating serendipity• Creating organizational memory
PollSo. Does your org do social/collaborative?• You betcha!• Not officially, but we find ways to get whatwe need (Facebook, Twitter).• No way! Social is too scary for us.• Who cares what the org blocks, I have asmartphone!
Remember the Public Service Announcement(PSA)?
All this time, Marketing,we wanted the samething. But you alwaysseemed so...obsessedwith style.Yes, darlingLearning, but I’m notlike the others. I amContent Marketing*. Icare about therelationship.
What is Content Marketing?Creating and distributing relevant and valuablecontent to attract, acquire, and engage a clearlydefined and understood target audience – withthe objective of driving profitable customeraction.
Learning from content marketing.Campaignforchange DesignforengagementEmbedresults
The Change CampaignGlobal Entertainment Company with somedry content. (sound familiar?) needed to:•Raise awareness about threats to privacyand information security•Get people to take compliance-relatedpolicies seriously•Empower people to take action!AND...they don’t do boring! They wanted toengage attention AND deliver results.
1. Campaign for change“Put Yourself in the Picture” Campaign:•Video promos•Posters/flyers•Catchy jingles!•Branded sweets•Themed cafeteria menus•Competition•Tip Sheets•eLearning
2. Design for engagementFocused self-paced elearning tutorialsand How Tos, underscoring key policyand regulation campaign messages.Now withsuperheroes!
3. Embed for resultsAsk for change!Provide ongoing support!(Tip Sheets, Decoder Wheels)Keep the messages coming!Reward participation!
The results (what really matters)More employees reaching out for help!Chief Privacy Officer getting more requests forguidance (training, tools, rules)!Project teams reaching out to Legal andInformation Security earlier than ever before!
So let’s change theconversation. Let’s find waysto make this happen in ourorgs. Let’s keep learning andexperimenting and showingour work!Say, I like thiscontinuous, collaborative learning guy.