Good marketing in visual arts galleries involves understanding visitors' motivations for coming through qualitative research. Visitor segments include social, intellectual, emotional, and spiritual. Galleries respond by designing exhibits that appeal to different segments, providing orientation and social spaces, and using multi-layered interpretation through labels, audio, and digital tools. Marketing messages and materials reflect the different visitor segments through images and wording.
This week I worked with the Chinese brand Shang Xia in order to understand their Style Codes. I'm sharing with you the final presentation in which you will find a brief description of the brand, its CAD & CEO, its distribution strategy, and how this cultural codes are translated into a variety of product categories. Feel free to comment!
How museums and the tourism industry can work together to get more visitorsThe Tourism Company
A presentation by Bill Ferris, Chief Executive of the Chatham Historic Dockyard Trust on how museums and the tourism industry can work together to attract more visitors. The presentation was one of several presentation made at a one day workshop that looked at the issue of museums and tourism. The event, called Working Together, took place at the Historic Dockyard in Portsmouth on 8th November 2011 and was organised by The Tourism Company and SAM Ltd. The workshop is part of a broader campaign, funded by Renaissance, to help museums in Hampshire and the Solent to work together to promote themselves to tourists.
This week I worked with the Chinese brand Shang Xia in order to understand their Style Codes. I'm sharing with you the final presentation in which you will find a brief description of the brand, its CAD & CEO, its distribution strategy, and how this cultural codes are translated into a variety of product categories. Feel free to comment!
How museums and the tourism industry can work together to get more visitorsThe Tourism Company
A presentation by Bill Ferris, Chief Executive of the Chatham Historic Dockyard Trust on how museums and the tourism industry can work together to attract more visitors. The presentation was one of several presentation made at a one day workshop that looked at the issue of museums and tourism. The event, called Working Together, took place at the Historic Dockyard in Portsmouth on 8th November 2011 and was organised by The Tourism Company and SAM Ltd. The workshop is part of a broader campaign, funded by Renaissance, to help museums in Hampshire and the Solent to work together to promote themselves to tourists.
Tate for All? The Development of the Social Model. Paper given at Museum Ideas 2015 by Synthia Griffin, Curator: Regeneration & Community Partnerships, Tate Modern
Membership Unleashed by Les Mills April 2012 Steven Renata
Latest Trends and Best Practice for driving Membership to Health, Fitness and Wellness Facilities
The health and fitness market is tougher and more crowded than ever before. But it’s not all gloom and doom. A growing number of facilities have found the secret.
Innovative facilities from around the world are blazing a new trail to success in this cut-throat industry.These facilities boast above-average membership numbers, as well as steady growth in the face of competition. And they do it without cutting services or discounting prices – and without introducing fundamentally new products or services. This presentation outlines the WHY and HOW of unleashing your membership potential.
Facilitated by Industry Leader's Les Mills viewers are guided through a simple and compelling presentation of industry trends, challenge and opportunities.
This is a must see session for operators looking for the next step in growth, sustainability or survival.
Speaker: Dr Suzanne Keene, Reader Emeritus in Museum Studies, UCL
With the recent National media interest, it is more important than ever that museums
can put their stored collections to work and make them accessible to the visiting
public. Building on the Collections for People research, this seminar will look at
practical ways of making stored collections more accessible.
ARTLENS Gallery: Designing Meaningful, Barrier-Free Digital ExperiencesPhillip Tiongson
The Cleveland Museum of Art (CMA)––in its latest initiative to use game-changing technology to enhance its visitors’ experience and their connection to the museum’s world-renowned collection––has reimagined its award-winning Gallery One concept with the introduction of ARTLENS Gallery, composed of:
1) ARTLENS Exhibition, where masterworks are intertwined with touchscreen-free digital interactives,
2) ARTLENS Studio, an intergenerational space where movement and art creation connects visitors to the CMA’s collection,
3) ARTLENS Wall, a 40-foot interactive wall displaying all of the CMA’s works on view, and
4) ARTLENS App, connecting to both the Exhibition interactives and the Wall, and can be used throughout the museum with responsive wayfinding. Also, the ARTLENS Beacon, a monumental screen at the entrance to ARTLENS Gallery, displays visitor-generated content including tours, collages, portraits, and poses in real time.
The centerpiece of ARTLENS Gallery is the Exhibition, an immersive, experiential space that places visitors into conversation with masterpieces, encouraging engagement with the museum’s collection. To create the cutting-edge digital interactives, the CMA partnered with Potion, a firm based in New York City, to design an experience that communicates complex concepts in simple, intuitive ways. Potion leveraged its deep experience in technology, inventing unique ways to use gesture control, gaze tracking, and emotion detection to create delightful and instructive visitor experiences exclusively for the CMA. Using barrier-free and motion-activated projections to create a personal experience with the art, ARTLENS Exhibition puts the art in the foreground. Visitors approach and engage with the art, and then use the interactive games that augment visual literacy skills and provide an experience in which they can learn more about composition, purpose, and symbols.
Join Jane and Phillip as they walk through the process of creating ARTLENS Gallery and, in particular, ARTLENS Exhibition and its awe-inspiring and fun, innovative technology.
Jodi Ferrari, Tweed Regional Gallery & Margaret Olley Art Centre. #coolexhibition: New Ways of Thinking About Our Young Audiences presentation at Opening Doors: 2019 Museums & Galleries Queensland Conference.
Small Cultural Centers, Big Stories: Exploring Lesser-Known Cultural Gems.jaafarshaikh
Museums, with their vast collections and iconic exhibits, often steal the spotlight in the world of culture and history. However, sometimes it's the lesser-known, small Cultural centres that hold the most captivating stories, hidden treasures, and the potential to surprise and delight. In this in-depth exploration, we invite you to discover the hidden cultural gems that may be right in your backyard or awaiting your next adventure
Learning in Art Museums: Engagement With ArtMaria Mortati
Part of a panel at AERA 2013 on Learning in Art Museum. Other panelists were: Betsy DiSalvo, Georgia Tech, Karen Knutson, UPCLOSE at U. Pittsburgh, and Sarah Schultz, Walker Art Center with Palmyre Pierroux as Discussant.
Tate for All? The Development of the Social Model. Paper given at Museum Ideas 2015 by Synthia Griffin, Curator: Regeneration & Community Partnerships, Tate Modern
Membership Unleashed by Les Mills April 2012 Steven Renata
Latest Trends and Best Practice for driving Membership to Health, Fitness and Wellness Facilities
The health and fitness market is tougher and more crowded than ever before. But it’s not all gloom and doom. A growing number of facilities have found the secret.
Innovative facilities from around the world are blazing a new trail to success in this cut-throat industry.These facilities boast above-average membership numbers, as well as steady growth in the face of competition. And they do it without cutting services or discounting prices – and without introducing fundamentally new products or services. This presentation outlines the WHY and HOW of unleashing your membership potential.
Facilitated by Industry Leader's Les Mills viewers are guided through a simple and compelling presentation of industry trends, challenge and opportunities.
This is a must see session for operators looking for the next step in growth, sustainability or survival.
Speaker: Dr Suzanne Keene, Reader Emeritus in Museum Studies, UCL
With the recent National media interest, it is more important than ever that museums
can put their stored collections to work and make them accessible to the visiting
public. Building on the Collections for People research, this seminar will look at
practical ways of making stored collections more accessible.
ARTLENS Gallery: Designing Meaningful, Barrier-Free Digital ExperiencesPhillip Tiongson
The Cleveland Museum of Art (CMA)––in its latest initiative to use game-changing technology to enhance its visitors’ experience and their connection to the museum’s world-renowned collection––has reimagined its award-winning Gallery One concept with the introduction of ARTLENS Gallery, composed of:
1) ARTLENS Exhibition, where masterworks are intertwined with touchscreen-free digital interactives,
2) ARTLENS Studio, an intergenerational space where movement and art creation connects visitors to the CMA’s collection,
3) ARTLENS Wall, a 40-foot interactive wall displaying all of the CMA’s works on view, and
4) ARTLENS App, connecting to both the Exhibition interactives and the Wall, and can be used throughout the museum with responsive wayfinding. Also, the ARTLENS Beacon, a monumental screen at the entrance to ARTLENS Gallery, displays visitor-generated content including tours, collages, portraits, and poses in real time.
The centerpiece of ARTLENS Gallery is the Exhibition, an immersive, experiential space that places visitors into conversation with masterpieces, encouraging engagement with the museum’s collection. To create the cutting-edge digital interactives, the CMA partnered with Potion, a firm based in New York City, to design an experience that communicates complex concepts in simple, intuitive ways. Potion leveraged its deep experience in technology, inventing unique ways to use gesture control, gaze tracking, and emotion detection to create delightful and instructive visitor experiences exclusively for the CMA. Using barrier-free and motion-activated projections to create a personal experience with the art, ARTLENS Exhibition puts the art in the foreground. Visitors approach and engage with the art, and then use the interactive games that augment visual literacy skills and provide an experience in which they can learn more about composition, purpose, and symbols.
Join Jane and Phillip as they walk through the process of creating ARTLENS Gallery and, in particular, ARTLENS Exhibition and its awe-inspiring and fun, innovative technology.
Jodi Ferrari, Tweed Regional Gallery & Margaret Olley Art Centre. #coolexhibition: New Ways of Thinking About Our Young Audiences presentation at Opening Doors: 2019 Museums & Galleries Queensland Conference.
Small Cultural Centers, Big Stories: Exploring Lesser-Known Cultural Gems.jaafarshaikh
Museums, with their vast collections and iconic exhibits, often steal the spotlight in the world of culture and history. However, sometimes it's the lesser-known, small Cultural centres that hold the most captivating stories, hidden treasures, and the potential to surprise and delight. In this in-depth exploration, we invite you to discover the hidden cultural gems that may be right in your backyard or awaiting your next adventure
Learning in Art Museums: Engagement With ArtMaria Mortati
Part of a panel at AERA 2013 on Learning in Art Museum. Other panelists were: Betsy DiSalvo, Georgia Tech, Karen Knutson, UPCLOSE at U. Pittsburgh, and Sarah Schultz, Walker Art Center with Palmyre Pierroux as Discussant.
this presentation on Museum Education has been developed by me while working in a govt. non-profit organization. cover photo: collected from V&A Museum module provided to a member of my organization; this project was in connection with an in-service training at V&A but the report was solely prepared by myself and was in common interest.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
7. This blog site is pretty much the only marketing this local authority gallery will do for its flagship exhibition in 2011
8. Understanding visitors But let’s focus on good practice. How does a good understanding of visitors lead to good marketing practice in UK galleries?
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10. So a lot of galleries ensure they have a strong presence on the street
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12. The layout of the building leads the visitor into the archaeology collection but the art is hidden both round the corner to the left behind a solid door and in a completely separate building.
13. And this is the only indication of what’s inside this separate building.
14. These leaflets on the reception desk are the only indication for the visitor that there is any art to see at all.
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17. And just inside each space there is something to draw people in.
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21. So the gallery mainly focuses on the iconic building rather than individual exhibitions
26. Gerri Morris, of Morris Hargreaves McIntyre, is almost single-handedly responsible for this good understanding of visitors thanks to her qualitative segmentation of visitors based on motivation. Find out more at www.lateralthinkers.com
