Heartvest: Heart Healthy Chicken Patty
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Rutgers Heart-Healthy Product Development team presents Heartvest
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Heartvest: Heart Healthy Chicken Patty
- 1. IFT Heart-Healthy Product Development Competition Sponsored by CanolaInfo
- 2. INTRODUCTION Cardiovascular disease is the leading cause of death since 1900 81 million Americans (34%) suffer from CVD Affected largely by unhealthy diet - Overweight, Obesity http://www.cdc.gov/heartdisease/facts.htm
- 3. DEVELOPMENT OF PROFITABILITY SAFETY SENSORY IDEA DEVELOPMENT PROCESSING IDEA GENERATION PRODUCT FORMULATION MARKET ANALYSIS
- 4. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY IDEA GENERATION Product decision based on need and demand New product Improve existing products
- 5. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY IDEA GENERATION Meal or snack?? http://peakfitnessandsportstraining.com/?cat=1&paged=2
- 6. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY IDEA GENERATION Market Size Economic Recession Innovation Mintel, Frozen meal 2010
- 7. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY IDEA GENERATION Primary Target Market Male and female aged 18 - 50 (students and employees) Secondary Target Market Male and female aged 50+ Tertiary Target Market Consumers who struggle to rule out meat from their diet
- 8. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY IDEA DEVELOPMENT Red meat - high cost and less healthy Chicken- low cost and popular Veggie - less popular Fish- high cost and less popular
- 9. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY Breaded chicken patty Veggie Patty
- 10. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY Canola oil Sweet corn Rolled oats Egg beaters Red kidney beans Chicken breast Tomatoes Carrots Orange peel Scallion Flaxseed meal Orange concentrate
- 11. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY
- 13. Texture
- 14. Palatability
- 16. SAFETY SENSORY MARKET ANALYSIS PROFITABILITY PRODUCT FORMULATION PROCESSING n=50
- 17. SAFETY SENSORY MARKET ANALYSIS PROFITABILITY PRODUCT FORMULATION PROCESSING Lipid Oxidation Modes of Deterioration Microbial growth Freeze burn
- 18. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY Market Trend Healthier foods Convenience Ethnic flavor Whole grains Low saturated fat and no trans fat
- 19. What’s inside…… PER SERVING 6% DV CALORIES 110 6% DV 7% DV 0.2% DV * 5% DV CALORIES 110 TOTAL FAT 4.8 g SAT. FAT 0.4 g SUGARS 1 g SODIUM 119mg PER SERVING GDA’S ARE BASED ON A 2,000 CALORIE DIET SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY Advertising Strategy Mars’ GDA Label Good source of Omega-3 and Omega-6
- 20. SAFETY SENSORY MARKET ANALYSIS PRODUCT FORMULATION PROCESSING PROFITABILITY
- 21. SAFETY SENSORY MARKET ANALYSIS PROFITABILITY PRODUCT FORMULATION PROCESSING Jalapeno
- 22. SAFETY SENSORY MARKET ANALYSIS PROFITABILITY PRODUCT FORMULATION PROCESSING
Editor's Notes
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 4% for the five-year period 2009-2014, which is expected to drive the market to a value of $37.1 billion by the end of 2014[15].Due to the effects of recession and that an overwhelming majority of men and women feel that eating at home is more healthful than eating out, consumers have been eating out less; therefore sales of frozen meal are expected to growIt is believed that innovative healthy products with low price and high nutritional value would be very competitive and successful