2. Valentine’s Day in Japan
February 14
Valentine's Day was introduced to Japan in the
late 1950s by chocolate companies. Initially, it
was purely a commercial endeavor, with
companies promoting the idea of giving
chocolate as a gift to loved ones.
3. Valentine's Day chocolate
Giri Choco: In Japan, there's a cultural practice called "giri choco," which translates to
"obligation chocolate." Women give chocolates not only to their romantic interests but
also to male friends and family members as a gesture of gratitude or obligation. It's a
way to maintain good relationships, particularly in the workplace.
Honmei Choco: Which is given to someone a woman has romantic feelings for. This can
be a more elaborate and thoughtful gift, often handmade or more expensive.
chocolates.
4.
5. The White Day
March 14
White Day was first celebrated in Japan in 1978 by the National
Confectionery Industry Association. It was introduced as a marketing
strategy by marshmallow manufacturer Ishimuramanseido, which
promoted the idea of men reciprocating the gifts they received from
women on Valentine's Day.
6. The White Day
White Day, celebrated on March 14th, serves as a day for men to return the gesture by
giving gifts, typically chocolates or other confectionery items, to the women who gave
them gifts on Valentine's Day.
The name "White Day" is believed to come from the color white, symbolizing purity and
sweetness, which are qualities associated with sugar and confectionery. Traditionally,
the gifts given on White Day were white chocolates or other white-themed items,
although nowadays, a variety of gifts are exchanged.
The day is not only observed in romantic relationships but also in friendships and
social circles, where returning gestures is considered a polite and thoughtful practice
